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What Business Owners Need to Know About Clubhouse

Marianna Muscat - Monday, July 5, 2021

Here’s what you need to know about how Clubhouse can enhance your social media marketing business.

What Is Clubhouse?

Clubhouse is a live audio app that works by invitation only. It works on both Android and IOS devices. It makes it possible for a user to go into a room and listen to what is being said and even participate in the conversation with up to 5000 participants. The feature that people really love about the app is that it does not save conversations. Once the conversation is over, the data disappears.

According to The Guardian, “The exclusive invitation-only social networking app is a hybrid of conference calls, talkback radio and Houseparty.”

How To Use Clubhouse For Your Business

It is great for networking and learning. When you are an audience member, it is easy to find like-minded people.

Meetings are simplified using this app and because it is audio, it doesn’t eat up too much data for those who are on the move.

By clicking on a person’s icon in a meeting, you can see the person’s bio. You are able to see how many followers they have, who those followers are and what interests the person has. You can also see what CLUBS this person is in. This type of easy-to-access data is invaluable for advertising and marketers.

There is an algorithm which makes a decision about what content to show you based on who you are following.

There is no private messaging on this app. A lot of the networking from Clubhouse happens off-platform, for example on Instagram and Twitter.

There are two ways to start a conversation: you can schedule one or spontaneously start one up. For marketers, this is a great way to be instantly responsive to happenings in the industry or the world at large. Social media marketing can be boosted by hosting talks by industry experts or launches without even having to go to the effort of planning a full-scale event.

Celebrities such as Elon Musk and Mark Zuckerberg have made appearances on Clubhouse. While in Europe,  its popularity was boosted when German podcast hosts Philipp Klöckner and Philipp Gloeckler started an invite-chain over a Telegram group, bringing German influencers, journalists and politicians to Clubhouse.  Reuters has reported that the demand for membership is now so high that a market for them has sprung up on platforms like Reddit, Craigslist and eBay.

It is time to add Clubhouse to your digital marketing repertoire. Contact New Media Marketing for more information on how this new social media marketing platform can create the emotional connections that improve customer affinity and retention and engage employees.

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