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Digital data-driven strategies force marketing changes

Marianna Muscat - Tuesday, June 15, 2021
Digital data-driven strategies force marketing changes

One of the primary benefits of digital marketing, as opposed to traditional marketing methods, is that it enables accurate, data-driven strategies, in which marketing tactics respond directly to insights gathered directly from the measurement and assessment of consumer behavior. Data-driven marketing predicts the behavior of the public in relation to specific brands and products. Technological advancements allow for the collection of massive amounts of data, as well as the finely detailed sorting and analysis of that data which, in turn, can be used to plan and execute future marketing strategies.

The rapid development of data-driven strategies is continuously forcing marketing methods to develop, evolve and change course. The emphasis has always been on refining and even personalizing marketing efforts in order to reach specific groups, individuals and marketing personas. This remains the case, but the need to gather the necessary data must be balanced with consumers’ demand for privacy.

The expiration of the third-party cookie

Tracking tools, particularly third-party cookies, have been an important part of data-driven marketing. However, because consumers have protested so vehemently against the possible invasions of privacy that cookies enable, all of the leading search engines are withdrawing their support for these tracking tools. Google has announced that it will no longer support third-party cookies as of 2021.

Firefox has introduced advanced privacy protection tools, and Apple has hinted that its upcoming operating systems will do the same. Since cookies will soon be a thing of the past, digital marketers will have to find other ways to access customer data. Marketers will have to find ways to collect data with customers’ express consent. We will also have to tweak our content and segmentation strategies and demonstrate better care in our management and stewardship of customers’ data.

The benefits of an optimized marketing strategy

Considering the ongoing evolution of digital marketing and the changes that will continue to come as technology, consumer behavior, and data regulations shift, it is vital to have a responsive, optimized marketing strategy. Digital marketing allows you to reach your ideal customers through data-driven strategies. Every step of the way, you can optimize and adjust your strategy in line with the latest data. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

SEO tools to boost SERP rankings

Marianna Muscat - Wednesday, June 2, 2021

One of the most important goals of digital marketing is to boost search engine rankings through creative SEO strategies. There are several ways to do this, and the various methods are being constantly improved upon. While it is important to improve SEO rankings organically to a certain extent, by developing strong, relevant content, you can also use a variety of tools to help push your rankings on search engine results pages (SERPs). Let’s take a look at five of the best SEO tools currently available.

SEMRush SEO toolkit overview

SEMRush is a well-rounded toolkit for the overall management of digital marketing platforms. It contains tools that enable you to manage content, conduct competitive research, manage social media and carry out strategic and precise SEO strategies. The SEO component can be used to conduct market research and competitive analyses on your closest competition. You can get accurate reporting on what your competitors are doing with regard to rankings, keywords, and other factors, and develop your own SEO strategy accordingly. The toolkit includes several useful functionalities, including site auditing, position tracking, keyword research tools, backlink analytics, and more. 

Google search console overview

The Google search console overview provides the best way for you to track your SERP performance at a glance. It gives you a summary of all the most important metrics, including search performance, index coverage, and mobile usability metrics. Using this high-level overview, you can get an accurate picture of your performance and the areas in which you need to improve.

SEO Spider overview

SEO Spider was developed by a UK-based website search agency called Screaming Frog. It enables you to “crawl” through web pages and extract key information for SEO analysis. It is highly user-friendly and compiles and presents complex SEO information in a way that is easy to understand and interpret. Analyzing web pages with SEO Spider helps you to create and modify SEO strategies for best results.

Majestic SEO tools overview

Majestic SEO is a tool that specializes in link analysis. If your main aim is to analyze and understand backlinks with respect to your website, then Majestic SEO is the tool you need. In fact, Majestic claims to have the world’s best backlink checker. Unlike other tools on this list, Majestic SEO is not a comprehensive, all-in-one SEO tool; it is exclusively dedicated to link building. You can analyze your backlinks and devise a strategy to build more – and better – links. It measures backlinks with five different metrics: Trust Flow, which measures the quality of links to a particular website, Citation Flow, which measures the number of links connecting the website, Visibility Flow, which helps you find editorial-style links on sites with high Trust Flow rankings (as opposed to simple, directory-style links), and Topical Trust Flow, which measures the site against others with similar subject matter.

Moz Pro overview

Moz Pro is a comprehensive SEO toolkit with a range of functionalities for analyzing and improving SERP. Open Site Explorer and Keyword Explorer are two of the tools offered in the Moz Pro package, and they are particularly good for addressing the main issues of SEO. These tools enable you to gain valuable insights into your rankings and boost your SEO efforts in a strategic and targeted way. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

How mobile marketing is advancing rapidly

Marianna Muscat - Thursday, May 13, 2021
mobile marketing

The effects of the COVID-19 pandemic have revolutionized global commerce. Mobile marketing, which has been on the rise for several years, has seen a steep rise in adoption during 2020. Marketers need to stay up to date with these trends as they accelerate into the latter half of 2021. 

How COVID-19 is changing human behavior

COVID-19 has proven to be the most significant life and society-changing event of our times. Within one short year, we have all shifted our behavior – not always consciously – to new ways of living, being, and doing due to the disease and its various fallouts. Many of these behaviors were already on the rise, and the pandemic accelerated their ascendency. Others have been more of a surprise. The five main tenets of the new normal are:

  • Reduced trust and confidence: The pandemic has fostered a belief that all people and places carry an implicit threat. People are ever more on guard about who they deal with and how – whether individuals or companies. Decisions about purchases and other daily actions are loaded with more anxiety and are thus taken with far more care and time than was previously the case.
  • The health economy: Preoccupation with health, safety, and hygiene permeates every part of society, from government to individual households. Every business needs to show that they make health a priority, regardless of the specific products and services they specialize in.
  • The increased importance of the home: Enforced isolation has made the home the center of life and even work. People will start to spend more on making their homes ready for the increased time they spend there. 
  • The changing role of authority: The pandemic has polarized views on institutional authority. While dependence on authority has increased under enforced lockdowns and tighter regulations around travel and commerce, there is also a rising uncertainty about the competence and intentions of authority figures. This trend could go either way, depending on the handling of the COVID crisis. On the whole, increased dependence on government, corporations, and collective opinion and behavior may drive private and commercial behavior.
  • Accelerated virtualization: The crisis has sped up the move towards the virtual world that was already well underway before the pandemic began. Communications, education, work, and commerce are all becoming ever more centered in the online world. Mobile devices are becoming more critical as access nodes to the virtual arena, equipped to enable every aspect of virtual life from socializing to consuming and more.

WSI New Media is taking brands to the next level

With these trends in mind, leading digital marketers, WSI New Media Marketing among them, are adapting their approach to digital marketing, especially social media marketing and mobile marketing. Here are some of the main trends we are watching this year:

Internet of things (IoT) app integration

The combination of IOT and mobile apps will have a marked impact on most aspects of commerce. Everything from production management to the retail experience is transforming due to the integration of devices with the virtual realm. Easier online shopping, automated checkout systems at actual brick-and-mortar stores, home automation and wearables, are all transforming the commercial landscape irreversibly.

Beacon technology

Beacons are among the latest developments in proximity marketing and location technology. These Bluetooth devices transmit information to devices in their vicinity, making location-based search and interaction more straightforward. From the marketer’s point of view, beacons improve offline attribution with GoogleAds, assist with data gathering that can be used to access and target local markets and facilitate out-of-store marketing. 

Mobile commerce

Sales from smartphones are likely to dominate eCommerce this year. In addition, more and more consumers are turning to mobile apps to do their shopping. Mobile devices also facilitate social commerce, closely linking mobile and social media marketing. As people turn increasingly to virtual shopping, it is mostly via their mobile devices that they will be accessing their products and services.

 Artificial intelligence (AI)

The emergence of search tools such as Siri and Alexa are the most obvious examples of how AI has penetrated the mobile arena, but they are just the beginning of developments in this regard. AI is likely to affect app and mobile device development at every level, resulting in smarter, better performing technology that adapts more quickly and more accurately to consumer tastes and demands. 

WSI New Media Marketing is a full-service digital marketing company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media marketing, mobile marketing, and other digital marketing tactics and strategies.

SEO trends and statistics predicted for 2021

Marianna Muscat - Monday, April 5, 2021
SEO trends

Like all aspects of digital marketing, SEO does not stay the same for very long. Each year brings in a new set of trends, and you need to keep on top of them if you want to ensure that you keep up and improve your search rankings. Let’s take a look at some of the SEO trends and statistics emerging for 2021.

Compelling marketing and SEO statistics for 2021

To get the best idea of how digital marketing and SEO are changing during 2021, consider the following stats:

  • Between 2019 and 2020, 95% of organic traffic on Google in the US came  from mobile devices. Thanks to this, Google and other search engines have gone mobile-first in their ranking criteria. You should do the same with your SEO.
  • Voice search is on the rise. In 2020, 16.8 million voice search devices were shipped by Apple, Google, Amazon and others. This means you need to create more content for voice search and make better use of long-tail keywords.
  • Video content can boost your search engine rankings by as much as 157%.
  • 30% of mobile searches are related to location, which means optimizing your content for local searches is essential.

A broad overview of SEO statistics

The above statistics are just a few of the indicators that show us where SEO is going in 2021. In terms of implementing strategies for increasing your rankings, these stats mean the following:

  • While SEO for searches on desktop and laptop devices is still as important as ever, optimizing content and design for mobile is a critical goal for all companies in 2021.
  • If you have ignored voice search and video up to this point or treated them only as occasional add-ons to your SEO strategies, you need to know that you can’t afford to do that anymore. These two aspects of SEO need to move increasingly into focus over the coming year.
  • The best SEO comes from specifics: location-based searches and long-tail keywords that will serve both text and voice search functions.

SEO trends to achieve favourable marketing results

What are the SEO experts doing in the coming year to take full advantage of the trends and stay ahead of the curve? Here are three crucial tactics you must implement this year:

  • Focus on E.A.T, not just pushing the numbers: This is not necessarily a new trend, but it is increasingly important. The days of just throwing in the right keywords to boost your rankings are long gone. Your rankings depend upon the quality of your content. You must focus on developing material that is effective, authoritative and trustworthy (E.A.T) if you want users and search engines to pay attention to you.
  • Organize your content for passage rankings: Google will continue to rank your pages in their entirety, but it will also scan specific passages on each page for relevance in relation to search terms. You will need to continue optimizing each page, but you can take advantage of this new, deeper search methodology by organizing your content into focused sections. 
  • Focus on optimizing for video search: You can do this by improving the mobile-friendliness of your content, to optimize for Google Lens searches, and optimizing file names and alt text images. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your social media marketing and SEO marketing campaigns.

How to Make Your Content Marketing Inclusive

Marianna Muscat - Tuesday, March 2, 2021
content marketing

When you create your content marketing, you risk losing business if you do not make a conscious effort to make it inclusive. Inclusivity and diversity are not just buzzwords. They are concepts that are currently dominating our social, political and academic dialogue, and influence your clients’ purchasing decisions. A 2019 consumer survey indicated that 64% of consumers take action after seeing an ad they regard as inclusive. If you ensure inclusivity in your content, you can reach new customers and stand out from the competition. In short, inclusivity in your digital marketing is good for your brand and for your bottom line. Here are four ways to make your content more inclusive.

1. Rethink the way you create content

In order to reach more people, stop and reconsider how you are communicating with your audience. Written content is still the most common form of communication, and Google’s search algorithms are still heavily dependent on text. However, you may be leaving out a large audience by focusing only on blogs. Video and audio content will reach those people who prefer to consume their content in this way, rather than reading, but these formats are more critical and inclusive than that. Captioned video content can bring your message to the hearing impaired, while audio content will enable you to reach the vision-impaired community. You don’t have to create new content for each format; you can simply repurpose the great content you already have. Think about your audience and your message and then diversify your platforms to reach more people.

2. Remember that inclusivity is about more than demographics

While it’s important to consider gender, race, age and other demographic factors, your content marketing should be far more detailed and data-driven. Research your audience deeply and then think about how to reach specific sectors of it. What does your research tell you about your customers? What are their values, habits and goals? You can then devise content that reaches them directly.

3. Use images to improve inclusivity

Most companies rely on stock images to add visuals to their online content. As a result, their choices are limited to what the various libraries offer. However, stock image creators are working to make their collections more diverse and inclusive. You can make your search terms more specific when hunting for images, to ensure that you make inclusivity a priority in your search. Add phrases like “African American”, “Hispanic”, “senior”, “gay” or “disabled” into your searches. The options you find will help you to add both diversity and inclusivity to your content. 

4. Be careful with your pronouns

Most bloggers use the word “you” in their content. This practice is generally good in principle because it makes the reader feel that they are being addressed directly. Things get a little more tricky when you need to use the third-person form to refer to a hypothetical person (for example, your customer). “He” and “she” are inherently exclusive and can make some readers feel as if your content isn’t taking them into account. Some people then use the plural form – “they” and “them” as a way of getting around this, which can be a good solution. 

WSI New Media Marketing is a full-service digital marketing agency in Greensboro, North Carolina. Contact us for expert digital marketing services, including content marketing and social media marketing.

How to create a social media marketing strategy

Marianna Muscat - Tuesday, December 8, 2020
Social Media Marketing

Setting up a social media marketing strategy can seem like a momentous task and that could be why some businesses end up doing just the bare minimum when it comes to building their online social media presence. Others hire a digital marketing agency to help them out. Challenges abound, like finding the time that is required to do your social media correctly, and then also which platforms to choose? There are so many platforms today that all have enough traffic to merit consideration – so where does one start?

Have a clear vision for your company and set some goals

Your vision for your company should determine your goals. Ask yourself what you would like to achieve from your social marketing strategy. Not sure? Here are some ideas.

  1. Increasing brand awareness
  2. Generating more sales
  3. Growing your audience
  4. Capturing, let’s say 50 or 100 more email addresses a week
  5. Responding to all social media comments and queries

Choose the right channels

 A golden rule here is to do a handful of channels and to do them well. Pinterest, for example, is a graphics-heavy platform with 71% female users so that may not be a good channel to use if you are selling a service or appliance more suitable for men.  Facebook is by far the biggest platform with over 2 billion monthly active users and is great for lead generation and to show the human side of your business. Linkedin, on the other hand, is great for B2B businesses and editorial content and has a slightly older audience than some of the other platforms with most users being between 30 – 49 years old.

Analyze your competition

Keep abreast of what your competition is up to, not to copy them, but to rather gain valuable insight on what is (or is not) working for them. Look out for posts on their pages that perform well and then analyze why. You can then adapt your campaign based on your conclusions.

Plan your content

In January 1996, Bill Gates wrote an essay entitled “content is king” and great content is certainly key to inbound marketing which draws your audience to you. Great content is still key to inbound marketing and also arguably the most important part of your digital marketing efforts. It helps you to build trust and to connect with your audience. 

Create a content calendar to clearly outline your content strategy. If consistency is a problem, think about how a theme could help. For example, on Instagram, you could run all your photos through the same filter to ensure consistency. Or, you can lessen your workload and increase your credibility by inviting consumers to submit user-generated content (UGC) in the form of photos or videos.  And if you’re not a professional designer, there is no need to fret as you can create engaging imagery relatively easily with a free app like Canva.

In summary – Your social media strategy cannot be a static exercise and will need to be constantly adapting and evolving to work for you. Companies with a clear strategy and realistic goals in place will be much more successful with their digital marketing campaigns. Find out more by reaching out to WSI New Media Marketing in Greensboro today.

Three Types of Social Media Marketing You Shouldn’t Ignore

Marianna Muscat - Tuesday, October 13, 2020
social media services

As part of your social media marketing strategy, you should include paid social media, dark social media, and influencer marketing. Here’s why:

Paid Social Media Marketing 

Social media marketing has progressed to a point where sharing the odd post – no matter how well-crafted – with your followers and expecting them to do the rest is no longer effective.

To target your ideal customer, nurture their buyer journey, and ultimately get them to purchase from your website, you need to take advantage of the fact that all social networks now offer post promotion. Not only does paid social media put your message in front of far more users, not using this tool actually puts you on the back foot. According to a 2018 survey, 92% of small businesses are increasing their investment in social media.

Even though advertising on social media gives immediate visibility to your brand, don’t give in to the temptation to spend, spend, spend! From elementary user demographics to psychographics such as values and attitudes, interests and lifestyles, and personality, social media platforms have parameters to enhance your targeting.

But first, you need to determine whether Facebook, Twitter, LinkedIn, Pinterest, or Instagram is the best fit for your ideal client. It’s all about utilizing the appropriate platform to target the right audience with engaging content.

Facebook is by far the biggest of all the social networks with 2.41 billion monthly active users. An average Facebook user clicks on 11 ads per month. Their advertising costs vary depending on many factors like your industry, location, and objectives, but the average price for an advert decreased 4% in Q2 2019. Facebook is therefore a good place to start.

Dark Social Traffic 

Not to be confused with marketing on the dark web, dark social media refers to the sharing of your content without your knowledge. Although you cannot track the impact of dark social media with your regular analytics, more than 80% of sharing from marketing websites happens “invisibly”.

If you think of it as a digital word of mouth, it makes sense that this is even more powerful amid COVID-19 social distancing, working from home, and digital communities.

So how do you get in on this action? Make sure that you include buttons on all your output that encourages sharing through email, text message, or direct social messaging. Moreover, include a strong call to action to go to a landing page, read another post, or sign up to your email list.

Having a prominent, respected trendsetter in your niche share your content in this intimate way will drive mass traffic. That’s where the next category comes in.

Influencer Marketing 

As consumers are bombarded with ever more marketing messages, so they tend to filter out an increasing amount. One way to catch the attention of prospects is to leverage the power of humans in your digital marketing.

Marketing guru Seth Godin notes that “People do not buy goods and services. They buy relations, stories, and magic.”

From published authors in serious fields to mainstream celebrities for younger audiences, influencer marketing uses the trust they have established with their large following to punt your product by supporting or endorsing your brand or co-creating content.

This is not an overnight strategy, as you need to build a relationship with influencers in your niche. Engage with them to the point where they value your expertise and enjoy your content. Slow and steady is the name of this game, but the results are well worth the wait.

If you are looking for a world-class social media marketing agency to keep you current and competitive, then you are in the right place. WSI New Media Marketings social media services can help you realize the true potential of social media for meaningful conversations and winning relationships. For more information about our digital marketing agency in Greensboro, contact us today.

4 blog content marketing ideas for every business

Marianna Muscat - Wednesday, September 9, 2020
Content marketing

Keeping your blog posts fresh and informative can be easier than you think. As with most areas of content marketing, blogging doesn’t necessarily require you to draw new ideas out of the ether. Blogging is a means of telling your customers the ongoing story of your company. This story develops naturally as you go about your business every day. 

Armed with this ever-developing story, creating engaging blogs is then a matter of fitting the content into pre-existing paradigms and formats. These have already proven themselves reliable vehicles for marketing content, and offer you inspiration and a structure to help you organise and present your information. They are frameworks and general outlines, into which the story of your business can be molded. There is a saying among musicians that there are only 12 notes but thousands of ways of playing them. The same goes for blogs: there are only so many kinds of blogs, and the key to their substance, variety and level of engagement is your content. Here are four of the most popular blog post concepts or formats into which any business can fit their stories.

1. A success story

There’s nothing wrong with taking a moment to brag a little – provided you do it with style, of course! A well-chosen success story allows you to demonstrate how your products or services work in a real-world scenario. Pick an example, describe the salient details and use the moment to show, rather than tell your readers why they should buy your products.

2. An ongoing series on a single topic

Sometimes a single blog, consisting of a few hundred words, is not enough to communicate the information you want to get across. You may want to explore the background of your industry, analyse complex market trends, or expound on the many uses and benefits of a particular product line. The best thing to do – both for your sake and your customers’ – is to break it up into shorter pieces that you can publish over several weeks or months. It would help if you didn’t let this run on for too long, however. Strike a balance between detail and sustained engagement. 

3. A guide to common mistakes in your field

This is a very popular choice for almost all industries. Listicles that expound on the various ‘what not to dos’ of your industry enable direct and honest engagement with your readership, as well as the chance to present your business as a solution provider. You draw readers in with questions of how they could be doing things better – and then you provide the answers.

4. A spotlight on the latest trends

This is one of the simplest options. All industries are constantly shifting and evolving. If you take the initiative and use a blog to highlight your industry’s condition at any given moment, you present yourself as a business that has its fingers on the pulse. You can use the opportunity to tell readers how your products and services exemplify, take advantage of, or provide solutions for the current trends. 

If you are unsure how to tackle your blogging strategy, why not entrust it to the experts? WSI New Media Marketing in Greensboro is a proud member of the global WSI digital marketing family. In addition to building brands through content marketing, website design, mobile marketing and SEO optimization, we are also one of North Carolina’s top social media marketing strategists. Contact us and see what we can do for your brand and blog content.

Writing meta descriptions to boost SEO marketing

Marianna Muscat - Monday, July 13, 2020
SEO

There’s more to SEO marketing than choosing the right keywords. You should never underestimate the importance of meta descriptions. Those 150 characters are an essential part of optimizing your pages for Google. While the actual text in meta descriptions doesn’t factor into Google’s ranking algorithms, it’s still important because it helps to convince people to click on your search results. The more clicks you get in this way, the better your organic click-through-rate (CTR) will be – and this could lead to indirect improvements in your rankings.

So what is the secret to a good meta description? Here is a step-by-step guide. 

Be careful with the tone

The tone of the description must be straightforward and conversation while still being in line with your brand voice. This may seem like a delicate balancing act, but there’s no need to overthink it. The important thing is to encapsulate the essence of the page content in a simple and attractive way.

Include your primary keyword

This is a fun challenge for a copywriter: to include the primary keyword and a natural way that makes sense to the description. It’s vital to include the keyword in your description, as well as your meta title.

Include a call to action

Finish off your description with a tangible call to action for the reader. “Find out more…” or “Learn more here,” for example. A basic description of the content might be enough to attract a click but often, readers need that definite nudge.

Write in active voice

Passive voice has its place, but it should be a no-no in most marketing writing, especially in a meta-description, which is meant to be short, sharp and direct. So always stick to active voice.

Make sure the description matches the content

Don’t try to trick the reader into clicking with a description that doesn’t actually fit the content. Let your description be an accurate reflection of your page’s content. 

Remember that Google might cut you short

Although the maximum length for meta descriptions is 150 characters, only the first 120 characters usually get displayed in the search results. This means you need to be sure to get your main message across before that cut-off. 

Give each page a unique meta description

Don’t copy and paste one meta description across various pages. Each and every one of your pages must have its own meta description.

WSI New Media Marketing is a proud member of the global WSI digital marketing family. Contact us and see what we can do for your brand. As a leading digital marketing agency, we specialize in effective social media marketing, pay-per-click advertising, mobile content marketing, and SEO marketing. Contact us for more information.

Social Media Marketing: Define Your Target Market

Ken Bowden - Monday, June 8, 2020
social media

Your favorite social media marketing agency, WSI New Media Marketing in Greensboro, North Carolina, has great tips to help you find your social media target market. Because social media has become an incredible platform for businesses and brands to create awareness, everyone is jumping on the bandwagon. To ensure that your content doesn’t get lost, you’ll need to find your target market and show them how you can be valuable to them. Here’s how:

Tips from a Social Media Marketing Agency: Defining Your Target Market for Social Media Marketing

Study your customers: 

If you’re making use of a social media marketing agency, you probably already have a few customers who you can study to find out more about how audiences will react to your social media marketing strategy. Use your existing client base to understand the demographics of your audience, including information like age, location, income and spending power, preferred language of communication, and interests. These insights will help you to narrow your target market down to a more manageable group, giving you the power to personalize your content and cater to your specific niche.

Engage in social listening: 

Social listening is one of the most effective ways to define your target market and gain deep insights into what makes your audience tick. With social listening, you’ll monitor direct feedback and relevant discussions on your social media channels. This will help you to compile lists of topics your target market might be interested in, learn about competitors in your industry, and gain insights on essential opportunities you might want to take advantage of. By engaging in social listening, you’ll form a better understanding of who your audience really is, and who you should not be targeting with your social media marketing efforts. 

Experiment with different approaches:

When you’ve gathered information and insights through studying your customers and social listening, you’ll need to experiment with different approaches to your social media marketing strategy. Write copy in different voices, post content on various social media platforms, and create ways for your audience to engage with you through competitions, polls, and lead magnets. Through experiments, you’ll find which approaches, styles, and topics attract the attention of your audience, and you’ll be able to define your target market by matching what you can produce with what audiences want to consume. 

Study your analytics:

From website traffic to social media interactions, you need to get comfortable with analyzing your customer interactions to better define who you want to reach. As each social media platform has its own analytics tools, you’ll need to do some research to understand what their metrics mean and how you can leverage the information you have available to reach your ideal audience. 

Looking for a social media marketing agency to help you to understand and target your ideal audience? Contact WSI New Media Marketing in Greensboro, North Carolina, for more information. 

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