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Social Media Marketing: Define Your Target Market

Ken Bowden - Monday, June 8, 2020
social media

Your favorite social media marketing agency, WSI New Media Marketing in Greensboro, North Carolina, has great tips to help you find your social media target market. Because social media has become an incredible platform for businesses and brands to create awareness, everyone is jumping on the bandwagon. To ensure that your content doesn’t get lost, you’ll need to find your target market and show them how you can be valuable to them. Here’s how:

Tips from a Social Media Marketing Agency: Defining Your Target Market for Social Media Marketing

Study your customers: 

If you’re making use of a social media marketing agency, you probably already have a few customers who you can study to find out more about how audiences will react to your social media marketing strategy. Use your existing client base to understand the demographics of your audience, including information like age, location, income and spending power, preferred language of communication, and interests. These insights will help you to narrow your target market down to a more manageable group, giving you the power to personalize your content and cater to your specific niche.

Engage in social listening: 

Social listening is one of the most effective ways to define your target market and gain deep insights into what makes your audience tick. With social listening, you’ll monitor direct feedback and relevant discussions on your social media channels. This will help you to compile lists of topics your target market might be interested in, learn about competitors in your industry, and gain insights on essential opportunities you might want to take advantage of. By engaging in social listening, you’ll form a better understanding of who your audience really is, and who you should not be targeting with your social media marketing efforts. 

Experiment with different approaches:

When you’ve gathered information and insights through studying your customers and social listening, you’ll need to experiment with different approaches to your social media marketing strategy. Write copy in different voices, post content on various social media platforms, and create ways for your audience to engage with you through competitions, polls, and lead magnets. Through experiments, you’ll find which approaches, styles, and topics attract the attention of your audience, and you’ll be able to define your target market by matching what you can produce with what audiences want to consume. 

Study your analytics:

From website traffic to social media interactions, you need to get comfortable with analyzing your customer interactions to better define who you want to reach. As each social media platform has its own analytics tools, you’ll need to do some research to understand what their metrics mean and how you can leverage the information you have available to reach your ideal audience. 

Looking for a social media marketing agency to help you to understand and target your ideal audience? Contact WSI New Media Marketing in Greensboro, North Carolina, for more information. 

How to Use Facebook for Your Retail or E-Commerce Business

Ken Bowden - Monday, December 3, 2018

Facebook marketing 

Facebook ads are a great way to drive Facebook users to your online store. Anytime you are creating Facebook ads for an e-commerce site, you are going to want to start by selecting a large audience and then carefully narrowing it down to get the most bang for your buck.

If you are in the health and fitness niche, for example, then you can start by selecting ‘fitness and wellness’ as your targeted group on Facebook’s ad manager. This will show you that the ads are targeting over 100-million people, so your goal is to drive this audience down. If you are selling yoga mats, then you can choose to zone in on Facebook users who have listed yoga as an interest. This will show you that you now have an audience of 40 million people, but you can’t just go and market yoga mats to 40 million people.

You need to find a way to further narrow this audience down. One way to do this is segment it down to ‘yoga mats’, which will lead you to a group of 210 000 people, which is a much more reasonably sized audience. This is where a lot of beginners start to struggle. They think because they have found their product niche on Facebook that they are ready to start marketing but showing ads of yoga mats to people who have said they are interested in yoga mats likely will not yield the results you were expecting. If you change your target audience to people who are interested in yoga as well as online shopping and certain yoga brands (such as yoga clothing brands), then you already have a more relevant target audience.

Another great way to use Facebook to market your retail business is to announce promotions and events exclusively on Facebook. If your audience knows that you run promotions and sales on Facebook, then they will have a reason to check out your page regularly. You can also use your Facebook page to share relevant and timely content online. The fact that Facebook doesn’t have a character limit or that your post doesn’t have a timeframe attached to it means you can combine your social media strategy and content strategy and share links to your company’s blog posts or other thought leadership pieces on your site.

WSI New Media Marketing is a social media marketing company in Greensboro, North Carolina.  Contact us if you need help with your social media marketing strategy.

5 tips for creating a successful YouTube campaign

Ken Bowden - Monday, June 4, 2018
YouTube-Advertising

YouTube-Advertising

Did you know that YouTube is the second largest search engine after Google? People increasingly want to consume content in more digestible formats so if you’re not already including YouTube as a part of your social media marketing strategy, you’re missing out on connecting with a large part of your target audience.

Many times, people assume that a good or quirky video will go viral and bring them tonnes of traffic. More often than not, they miss the mark. Here are a few tips to help you on your journey of creating a successful YouTube marketing campaign:

  1. Tell a story

For a video to go viral, you need to focus on telling a story, not making a sale. People are tired of being ‘sold to’ and they actively avoid content that is centered around marketing messages and sales speak. Tell a story that entertains your audience as well as speaks to their needs or desires.

  1. Make every second count

Most people will never make it to the end of a video they start watching and research shows that the majority of people click away in under 10 seconds. One way to make sure your audience keeps watching after the first few seconds is to make every second count. Be upfront about what your video is about and spark the viewer’s curiosity by asking questions that get them thinking.

  1. Make it FUN

Dull elevator pitches and videos filled with sales speak don’t spread. Your audience wants to be entertained and engaged. They want to be educated and enlightened. People click on videos because they want to escape from the minutiae so make sure your video is worth their while. Even a B2B audience appreciates humor, so keep it light and fun.

  1. Use SEO principles

You want your video to come up in search results when people type in relevant keywords, so include the keywords in the title of your video and your video description. Also include links back to your website for more information.

  1. Consider distribution

Where will you be posting your video besides YouTube? Share your video on all your social media profiles, your website, and embed it into an email newsletter.

Do you need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

How to Reduce Abandoned Carts and Increase Sales This Christmas

Ken Bowden - Monday, December 4, 2017

If you have an ecommerce site, then you are undoubtedly getting ready for the big spike in business this December. Online shopping skyrockets during the festive season and you need to make sure that you capitalize on this season by making as much money as possible. Many ecommerce sites struggle with abandoned shopping carts. Here are a few ways to reduce the number of shopping carts that are abandoned and to increase your sales this Christmas:

  • Simplify Your Shipping

According to a study by Forrester Research, 22% of carts are abandoned because shipping carts aren’t mentioned at all during the checkout procedure. The same study showed that 44% of online customers abandon their carts because the shipping costs are too high. If an online shopper has already chosen your product and has continued through the checkout process, don’t let high or ambiguous shipping costs deter them. Offer a flat shipping rate. Even better, consider offering free shipping if more than a certain amount is spent. Also, make sure that your shipping prices or offering is very clear on the website: an online shopper shouldn’t have to read through a bunch of small print to find out what they’re going to have to pay to receive their purchases.

  • Don’t Add Surprise Costs When They Checkout

A survey by WebCredible showed that 49% of online shoppers abandon their carts if extra charges suddenly pop up out of the blue while they’re trying to checkout. The only surprises that a client might accept is a free giveaway or a discount coupon, so make sure you aren’t introducing new fees and charges when they’re trying to buy something!

  • Make It as Easy as Possible to Buy from You

The same study by WebCredible showed that 29% of shoppers online dislike being forced to register in order to complete a purchase. Hire an online experience expert to help you go through the process of purchasing something from your ecommerce site to see where you can cut back on the steps involved in making a purchase.

  • Add on Sales

There are many ways that you can show online shoppers products that they might be interested in while they are shopping. For example, if you are selling tents, consider showing other camping related equipment on the side of the page. Grouping products in this way can lead to more sales for your business this season!

  • Craft A Compelling Social Media Strategy

Make sure that all your existing clients know that you are ready for business this December. Publish your specials, sales, and promotions on your social media profiles to generate more traffic to your website.

WSI New Media Marketing is a social media agency in Greensboro, North Carolina. Contact us to find out how we can help you increase your sales this Christmas.

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