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A How-To Guide To Using LinkedIn As A Lead Generation Tool

Ken Bowden - Monday, April 22, 2019
Social media marketing

Did you know that 2 new professionals sign up to join LinkedIn every single second? No wonder it’s becoming the world wide web’s number one social media portal for lead generation! If you’re eager to add LinkedIn to your social media marketing strategy in an effort to boost business leads, then this is the guide for you. Below, we take a look at four important tips for successfully using LinkedIn as a lead generation tool that you can count on.

 

  1. Make it a Priority 

If you decide that LinkedIn has the potential to take your business to new heights, then it’s essential that you make it a priority. Trying to tackle it as an afterthought just is not going to provide the results that you’re after. Embed the social media platform into your editorial calendar and make use of its ever-popular publishing platform to post your best pieces as often as possible. This will lead to your organization being viewed as an industry thought-leader and trusted authority.

 

  1. Spend Time Scoping Out Connections 

Do you have connections on your LinkedIn profile that you have yet to meet, but are keen to? Make an effort to interact with them and build a relationship. Eventually, when you decide to pitch your business and its offering to them, there’ll be a much higher chance that it will be well-received.

 

  1. Be Active 

Join groups and take part in the discussions taking place within them. Post updates on your profile. Write recommendations for your connections. Celebrate others’ accomplishments. Spend time perfecting your profile. There are so many ways to make your presence known on LinkedIn, and this is a great way in which to encourage more attention to your business.

 

  1. Optimize Your Profile 

Do some research into the best keywords to be using and include as much information as possible without coming across as verbose or boastful. It is important to complete every aspect of your profile, as studies have shown that professionals who do this receive forty times more direct inquiries and leads than those who do not.

 

Here at WSI New Media Marketing, we are a social media marketing agency specializing in social media marketing strategy and many other social media services to help you to make the most of your digital marketing efforts. For more information about how we can assist you in achieving your lead generation goals, do not hesitate to get in touch.

 

B2B and B2C content marketing – What’s the difference?

Ken Bowden - Monday, October 16, 2017

Content-marketing-Greensboro

Content marketing strategies can benefit every aspect of your digital marketing strategy, from social media marketing and link building to raising brand awareness and showcasing your thought leadership in the industry. When we say ‘content marketing’, however, we don’t necessarily mean the same thing for both B2B and B2C businesses or purposes.

When creating content for the B2B and B2C markets, there are a few important things to be kept in mind:

Building loyalty vs compelling someone to buy

If you are selling products to consumers (B2C), then you need to write compelling copy that will not only convince someone to buy products from you, but also create a sense of urgency to do so. B2B marketing is a whole different ball game. With B2B content marketing, you need to build loyalty and trust. Some of the ways to do this is to showcase your knowledge and experience in the industry, provide helpful information, and use your content to start building familiarity with your readers.

The difference between B2B content marketing and B2C content marketing will become increasingly apparent when you start setting goals. Work with a digital marketer to establish clear goals and measurement strategies for your content and social media campaigns.

Types of content

The types of content that you create will also be different with B2B content marketing and B2C content marketing. Articles, whitepapers, how to guides and webinars, for example, work well in the B2B realm, while B2C content may take other forms, such as pictures, product demonstration videos, and infographics. Visuals and images get more views on social media, so if you want your potential customers to see what you have to offer, then be sure to include attention-grabbing pictures in as part of your content and social media strategy.

Distribution channels

Once you’ve created your content, you need to think long and hard about the distribution channels that you will use to get your content seen and read. With B2B content marketing, things like LinkedIn Pulse blogs, guest blogging, articles on your website and thought leadership pieces in online publications would be a good idea. Content that has been created for the B2C market may benefit more from social media marketing strategies that include platforms like Instagram, Snapchat, Twitter and Facebook.

WSI New Media Marketing in Greensboro, North Carolina is a social media agency that can help you with content marketing and related social media services. Contact us for more information today.

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