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What Are Trust Factors And Why Are They Essential To Your Website

Ken Bowden - Monday, March 4, 2019

website

“Trust is built when no one is looking” – Seth Godin

Trust factors are subliminal keys that your website sends out to users. Here are some of the most important trust factors to include on your site:

  • Social Media Icons

Having your social media profile icons visible on your website is good for local SEO and PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.

  • Site Navigation

Your site structure should be designed with users in mind. Not only does it help search engine crawlers to index pages, but it shows users that your website (and business) has been carefully planned and executed.

  • Contact Information

Include your phone number, email address, and full street address. This will help users to get in touch with you and to assure them that you are a legitimate business. It will also help to drive leads.

  • Reviews

People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.

  • Blogs

Blogs are a great tool to drive traffic to your website and to drive leads to your website. If you have educational and helpful blogs on your website, it can also help to create trust with your website visitors.

  • Returns Policy And Warranties

If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.

  • Secure Payment Gateway Symbols

Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.

WSI New Media Marketing is one of the top web design companies in Greensboro, North Carolina. Contact us for SEO Optimization services, pay per click advertising, and more.

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, September 17, 2018

Today’s consumers want to be able to find what they are looking for or complete an action within the shortest amount of time. Whether your website has been created to sell products online or whether it is an informative website to help people understand what types of services you offer and why they should partner with you, it needs to be user-friendly. If your target audience is not able to achieve whatever goal they had when they clicked on your website’s link, then it is not user-friendly enough and your resources are being wasted. Here are a few tips from a top website design company to keep in mind when you start creating your website:

  • Get Organized

The way your content is structured needs to be carefully planned. This means that your navigation has to be well thought-out from the start. Consider the following:

  • The different product or service categories you will need,
  • the information (or even drop-down options) that will form part of your About Us page,
  • what you are going to do to build trustworthiness and authority (such as testimonials or a secure payment gateway badge), and
  • How many clicks a user will have to make if they simply want to contact you.
  • Keep Your Content Simple

It can be easy to want to go into the finer points of who you are and the products or services you offer, but more content is not necessarily better. Hire a professional copywriter so that you are able to communicate your message in the simplest, most effective way possible.

  • Fonts and Graphics

Some fonts are easier to read than others are, and darker fonts on lighter backgrounds are the standard. In some cases, website designers experiment with fonts, colors, and graphics to create a unique effect and while this can be an impactful way to differentiate yourself from the competition, make sure it is not taking away from the user-friendliness of your site. Keep in mind that some people have impaired eyesight, so anything that is slightly confusing or more difficult for a person with full sight ability may be near impossible for someone with a disablement to complete.

  • Keep Your URL Simple

Your URL should ideally be your company name or the easiest derivative of it. This will make it easier for your customers to remember when they want to visit your website again.

  • Make It Mobile Friendly

Google has started to penalize websites that are not mobile compatible and for good reason. The number of people searching the web from their smartphones continues to rise, so your website’s design needs to be responsive to the various devices a person could be using to browse your site.

WSI New Media Marketing is one of the top website design companies in Greensboro, North Carolina.  Contact us for SEO optimization services, pay per click advertising, web design and more today.

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, April 2, 2018
SEO optimization services

SEO optimization services

User Experience (usability or UX) is the art of making your website user-friendly and easy to use. With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s essential if you want to make sure your customers keep coming back.

WSI New Media Marketing in Greensboro, North Carolina, gives a few basic tips to instantly transform your website into a user-friendly, responsive and well-optimized website, designed for conversion.

  • Speed It Up 

Today’s consumers are used to instant gratification and being able to click and view without a moment’s hesitation. Slow load times may result in people being more likely to go to the next site rather than wait for yours to load – lowering your conversion rates.

  • Pay-Per-Click Advertising 

Make sure your Google PPC ad is consistent with the content on your website, lest you have a disgruntled visitor because the content and the PPC ad are not congruous. Always check for consistency before you post.

  • Remember Mobile Visitors 

There are over 114 million smartphone users in the U.S. alone! Having a responsive website that gives every user a flawless online experience, whether they’re viewing your site from a desktop, tablet or mobile device is essential. The benefits are numerous:

  • Google will start rewarding you.
  • Mobile or responsive websites will keep the interest of people who check out your website on-the-go, and
  • You won’t lose potential leads and customers.
  • Include Contact Information 

You want visitors to contact you!  So, don’t forget the obvious: include your contact information on your website!

  • A good place for your e-mail and/or phone number is in the top right corner or in the footer. It should be easily seen on every page.
  • The more information you include, the better. Include your hours of business so people know when they can reach you.
  • Add a contact form to your website so that potential customers can fill out their name, email addresses, and other basic information.
  • Logos Go Left 

Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo – this is where people’s eyes go first. The logo should serve as a direct link to the homepage, allowing the visitor to return to it no matter where they are on the site.

Not clearly displaying your logo clearly on your website may result in missing a prime branding opportunity! And, to add injury to insult, visitors may think they’ve stumbled on the wrong company’s website.

  • Searches Go Right 

Make it easy for all visitors to find the information they are looking for, by adding a search bar. The best place for the search bar icon is on the top right of your website for easy use.

Staying ahead of competitors is all about user experience. There are so many other websites out there for potential customers to see, it is vital that yours stand out. Give the experts at WSI New Media Marketing a call today to find out more about our wide range SEO services. Speak to our friendly team now at 336.279.7000.

Color – How It Helps or Hurts Your Brand Perception

Ken Bowden - Monday, March 5, 2018
SEO

 

SEO

You can spend days and months contemplating your brand promise, your mission statement, your company’s culture, and what you stand for. But, none of that will be recognizable or memorable to your clients if you don’t consider the visuals that accompany your brand.

Some logos and fonts become so ingrained in people’s psyches that they don’t even need to accompany a brand name. Consider Nike’s swoosh symbol or the golden M of the McDonald’s arch and the feeling and ideas they convey. This is the work of:

  • Careful planning,
  • A deep understanding of branding, and
  • A deep understanding of the impact of color psychology.

First impressions matter and customers pay attention to the visual appearance of everything from your logo to your website, fliers, and in-store branding. Different colors have a different psychological effect and what works for one brand might not necessarily work for another. Here are a few interesting facts about the emotions that certain colors convey:

  • Purple

Purple arouses the feeling of opulence, royalty, and intelligence. If you think about the robes and dresses worn by kings and queens many years ago, purple often comes to mind. Purple has also been said to stimulate solution finding and creativity. One brand that has used the color purple effectively in their branding is Hallmark. The company’s corporate colors are white and purple, and the logo has a tiara on top. Hallmark did this to convey the feeling of luxury and also to instil a sense of nostalgia in their customers – and it works!

  • Black

It’s not often that you see brands choosing black as their primary corporate colour. Black is associated with elegance and authority. One brand that has successfully used black as their corporate color is Adidas. Consider how bold and traditional the Adidas logo is (and how it compels you to take charge and get active).

  • What About Gender and Culture?

The above mentioned are only two examples of the feelings and ideas that colours can convey, but obviously, this will depend on a person’s history, their own internal biases, their personal preferences, and even their gender. Researcher Joe Hallock showcased the preferences in certain colours across gender in his renowned study called Color Assignments. In his research, he showed that men’s favourite colours were blue, followed by green, black, red, and orange. He also showed that men’s least favourite colours were brown, followed by purple, orange, yellow, and grey. Women, on the other hand, prefer blue, followed by purple, green, and red; their least favourite colours are orange, followed by grey, yellow, and brown.

These are only some of the ways that colour can hurt or help your brand perception. Get in touch with WSI New Media Marketing in Greensboro, North Carolina, for an in-depth look at what you should consider when choosing your brand colours.

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