Few industries evolve as rapidly as mobile marketing. With consumer habits and mobile technologies changing so fast, your mobile marketing needs to stay a step ahead of your competitors and remain relevant with mobile users. According to industry forecasts, targeted mobile advertising spending in the United States is forecast to surpass $32 billion by the end of 2023.
One of the big trends for 2021 is conversational chatbots which respond to customer questions by mimicking human interaction through a combination of pre-programmed scripts and artificial intelligence. User Generated Content is also growing this year and can be a very powerful weapon in your mobile marketing arsenal; while social commerce and shoppable advertisements integrate commerce into the social media platforms for a seamless shopping experience.
Product Launches Using Mobile Marketing
As consumers upgrade devices to take advantage of carriers’ 5G technology, mobile marketers must be prepared to exploit its capabilities.
Using mobile marketing for a product launch just makes sense. You can easily define a target audience and marketing plan to expose your product to targeted users over time. You can target according to geographical area (by using geofencing) as well as many other demographic criteria, providing opportunities to tweak your message.
How Do You Measure the Success of Your Mobile Marketing Campaign?
At the start of the campaign, make your key performance indicators (KPIs) as a social metric for your success. KPIs work best when they can be measured frequently and are easy for everyone to understand and work with.
There are other quantifiable metrics you can use too: interaction rate, mobile payment methods, codes, and coupons; click-throughs from a mobile site to your regular site; click-to-call rate, retention rate, and behavioral differences which can easily be tracked through cookies.
Ensure that the various elements of your site infrastructure lead to mobile optimization. In other words, bear in mind – when designing your site and your campaigns – that consuming content on mobile devices is different than it is on a desktop. For example, you need shorter sentences, engaging headers, and relevant media, like high-quality images and videos. Make it easy for users to skim through content.
Forecasts indicate that targeted mobile advertising spending in the United States will surpass $32 billion by the end of 2023. Remember that your mobile marketing strategy is a crucial pillar of your overall marketing objectives.
To help you apply these ideas to your business, WSI New Media Marketing offers a wide range of mobile marketing and responsive web design services. Contact our friendly team now at 336.763.4006 or online.