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Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Ken Bowden - Thursday, September 21, 2017

Mt.-pleasant-blacktopping

Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.  While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.  Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects. 

WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise. 

The SEO implementation is focusing on their core competencies:

Asphalt paving company

Commercial asphalt and paving

Residential asphalt and blacktop paving

Hot mix asphalt

Stamped asphalt

Paid Search (PPC) has focused on three campaigns: 

Commercial Solutions for Site Development, Paving, and Resurfacing

Residential Paving, Decorative Asphalt and Resurfacing

Premium Hot Mix Asphalt

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?

This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

 

 

Stepping Up Your PPC Campaigns for the Holiday Season

Ken Bowden - Sunday, November 1, 2015

 

Stepping Up Your PPC Campaigns for the Holiday Season

The holiday season is is almost here. Sure, we’ve just finished Halloween spending, Thanksgiving has almost been forgotten, and store shelves are overflowing with Christmas stock now. As far as the online world is concerned, anyone who hasn’t started putting his holiday marketing campaign into effect is behind schedule.

Organic versus PPC

Organic campaigns and PPC (pay per click) campaigns both have a lot of merit and each is just as important alone as they are together. Your organic marketing campaign is great for building a slow and steady following, social presence, backlinks, and general awareness throughout the year. Your PPC campaigns are important for driving new traffic to your website, especially if your organic campaign hasn’t put you on the first page of Google yet.

PPC is also great for the launch of new products, new sales, and new campaigns. This is where the holiday season comes into play. You really don’t have time to drive traffic to a holiday campaign via 100% organic efforts. Your PPC campaigns will be critical to your ability to grab your audience’s attention in a very busy and overwhelming holiday marketing world.  And your anticipated results may almost be immediate using paid search.

Updating Your Holiday PPC Campaign

Make sure you take some time now to review your PPC campaign and decide how you’ll modify it for the holiday season. Some important points to consider are:

  • Your keyword research. Make sure it’s fresh and up to date and applies to both your general marketing terms and your holiday focus.
  • You ad copy. The writing needs to be tailored to focus on your special holiday offerings. The more holiday-specific you are, the wider your holiday-shopping audience will be.
  • Mobile takes the front seat. Mobile marketing campaigns are critical, especially this year. Make sure your website is mobile responsive and make sure your ads will show properly on all devices.
  • Testing your ads for effectiveness.  There is still time to see what works best for the audience you are trying to engage.

Of course, there are the numbers and statistics to consider as well. Use your campaign analytics to your advantage. See which of your PPC ads worked best last year, what can be improved upon, and how you can minimize your budget while maximizing your conversion rates.

Does it all sound confusing? If so, contact WSI New Media for help. We’ll focus on the PPC campaigns so you can focus on what you know best – your products and your customers!

Organic vs Paid Marketing: Why You Need Both

Ken Bowden - Monday, June 15, 2015


If you’re new to the world of internet marketing, you may be overwhelmed by the advertising and marketing options available to you. Organic marketing? Paid marketing? They can both bring you incredible results – but which do you really need? The answer is both.

What is Organic Marketing?

Organic marketing has quite a few components but is generally defined as anything you do to promote online content people want to see. With organic marketing, your potential website visitors find you via content you’ve published on the web – on your blog, on other people’s blogs, and even on social networks. The distinction is that with organic marketing your content is found without the aid of any type of paid media. These techniques rely on the understanding and implementation of SEO strategies

What is Paid Marketing?

Paid marketing is just that – marketing techniques that usually involve ongoing investment. These techniques usually include ad placements in PPC (Pay Per Click) campaigns, bringing your ads to the top of search engine results – usually above organic results.

Which Do I Need?

Both. You definitely need to use both to market your business.

SEO and organic techniques are important because people tend to trust organic searches more than ads. The search engines love quality, relevant pieces of content that web users will actually find helpful and the things you do organically will help you to maintain long-term success down the road. You may still have to direct marketing dollars at creating content and having it published, but dedicated effort will put you on the path to success for the long-haul. SEO is great for all search engines, too, whether you’re looking at Google, Bing, Yahoo, or any other current or upcoming platform.

PPC campaigns mean spending your marketing dollars on ads, but the benefit is that your results will be immediate. While you do need to make sure you are testing your ads so that you don’t overspend, the instant gratification of seeing results from your ads will not only bring in business but will help you to promote newer products and services until your organic methods take hold in the search engines.

Believe it or not, what you do with PPC will impact your organic SEO efforts, and the same works in reverse. The better the rankings on your website pages, the better your ROI (return on investment) on your PPC campaign.

Advertising feels like a foreign language? Don’t worry. You’re not alone. Get in touch with WSI today to find out what we can do to help you run successful SEO and PPC campaigns. You’ll be amazed at how much WSI can do for your business.

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