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How to Increase Web Traffic Through Social Media

Marianna Muscat - Monday, July 6, 2020
social media marketing

Securing the services of a top social media agency is one of the most important things you can do for your brand. People have probably told you a thousand times that you need a social media strategy to drive traffic to your website. However, do you know how it actually works? How do you convert Tweets and Facebook posts into website traffic? How can you make your social media posts count? Here’s what you have to do to increase traffic to your website by way of social media.

Start with your profile

Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count.

Promote your blog

You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximize visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog. 

Allow readers to share your content

Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click.

Pay attention to your audience’s habits

It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research.

Focus on visual content

People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention.

WSI New Media Marketing is a proud member of the global WSI digital marketing family. In addition to building brands through PPC advertising, website design, mobile marketing and SEO optimization, we are also one of North Carolina’s top social media agencies. Contact us and see what we can do for your brand.

PPC Advertising is Practical and Effective

Ken Bowden - Monday, August 31, 2015

 

PPC Advertising is Practical and Effective

By now you understand the importance of good website SEO, organic search engine results, and PPC advertising. Despite this, a lot of people still balk a bit at the thought of spending money on Pay Per Click advertising. It’s the unknown. It’s a little bit scary and takes a bit of trial and error to get just right. That said, it is an incredibly practical and effective method of advertising you simply shouldn’t ignore.

PPC is Practical

PPC is great for businesses with budgets of any size. We already know that individuals looking for a product or service will use a series of keywords or phrases when using the search engines. This means you’re really simply bidding with other companies to make sure your website shows in the search result ad box. The better your keyword research, the more you can do with less competitive phrases that still drive a ton of traffic.

Even better is the ability to modify your budget and needs. For example, if you know the average person spends $100 on products your business offers, you can also determine what percentage of that amount you’re willing to spend to drive a customer towards your store. If you pay $50 on an ad campaign that drives 10 people to your landing page and only one makes a purchase, you still profit (a little). If you pay $50 on an ad campaign that drives 20 people to your page and 2 make a purchase, you’re doing better. PPC is about being able to generate leads, practically assess your results, make changes, and enhance your ads.

PPC is Effective

A lot of businesses think it’s OK to focus on organic search results while skipping PPC. As a matter of fact, people are more likely to click on your website if they see your business in both the organic results and the ad box. It is as if Google is giving your business a stamp of approval by showing it in both places on the same screen.

PPC is also great for when you have a new promotion or product to promote but don’t want to wait for organic search results to pick up. Your holiday marketing campaigns can start immediately, will be more successful with a solid PPC campaign, and you can more effectively spread the word about your new inventory.

Not sure how to get started? Contact us to find out how we can help you with SEO, paid search advertising, and more. We’ll take your business to the next level, now and throughout the year.

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