OUR BLOG

Social media influencers: What are they and why do they matter?

Ken Bowden - Monday, July 2, 2018
Social-Media-management

Social-Media-influencers

Many of the top social media agencies already know that having social media influencers as part of your digital marketing arsenal is one of the best ways to help their brands break free from the noise. Whether you are selling a product or service, working with social media influencers is a great way to help you elevate your message above all the noise.

A social media influencer is someone who creates content and has a following in a specific niche. Many times, these influencers build their target audience by providing authentic advice, interesting opinions and breaking news within a certain sector.

Take a social media influencer who blogs and tweets about makeup, for example. This influencer may have started a blog and YouTube channel to give people makeup tutorials. By posting interesting and unique content, she could have built up a following of hundreds and thousands of loyal fans who are keen to consume her content and listen to her product reviews. A company selling makeup or beauty products could greatly benefit from getting this influencer to review their product or post a tutorial on how to apply their brand of product.

In this case, the beauty company (or the company’s PR or social media agency) would reach out to the influencer, pitch their product, and hope that the influencer would want to partner with them and review their product in a post. In the past, social media influencers may have been willing to post branded content without expecting monetary compensation, but the social media landscape has changed significantly over the past few years. If free products don’t compel an influencer to write about your products (and it usually doesn’t), then the beauty company would pay the influencer for their effort as well as for the value they receive from getting positive PR in front of their audience.

Social media influencers matter because people trust them. It’s one thing for a company or brand to say their product is great and works miracles, but it will have a completely different effect on your target audience if a trusted, reputable social media influencer gives a raving review about the product.

Many times, social media influencers will include the word “Sponsored” or “BrandedTweet” in their updates to let their followers know that they are being paid or receiving some type of reimbursement for their review. This doesn’t take away from the fact that they still endorse the product – it’s only to ensure total transparency with their target audience.

It’s important to do your research and find good social media influencers to partner with. As a leading web design and social media marketing company, WSI New Media Marketing can help make sure you are partnering with the right influencers. Contact us for more information today.

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.