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PPC Advertising is Practical and Effective

Ken Bowden - Monday, August 31, 2015

 

PPC Advertising is Practical and Effective

By now you understand the importance of good website SEO, organic search engine results, and PPC advertising. Despite this, a lot of people still balk a bit at the thought of spending money on Pay Per Click advertising. It’s the unknown. It’s a little bit scary and takes a bit of trial and error to get just right. That said, it is an incredibly practical and effective method of advertising you simply shouldn’t ignore.

PPC is Practical

PPC is great for businesses with budgets of any size. We already know that individuals looking for a product or service will use a series of keywords or phrases when using the search engines. This means you’re really simply bidding with other companies to make sure your website shows in the search result ad box. The better your keyword research, the more you can do with less competitive phrases that still drive a ton of traffic.

Even better is the ability to modify your budget and needs. For example, if you know the average person spends $100 on products your business offers, you can also determine what percentage of that amount you’re willing to spend to drive a customer towards your store. If you pay $50 on an ad campaign that drives 10 people to your landing page and only one makes a purchase, you still profit (a little). If you pay $50 on an ad campaign that drives 20 people to your page and 2 make a purchase, you’re doing better. PPC is about being able to generate leads, practically assess your results, make changes, and enhance your ads.

PPC is Effective

A lot of businesses think it’s OK to focus on organic search results while skipping PPC. As a matter of fact, people are more likely to click on your website if they see your business in both the organic results and the ad box. It is as if Google is giving your business a stamp of approval by showing it in both places on the same screen.

PPC is also great for when you have a new promotion or product to promote but don’t want to wait for organic search results to pick up. Your holiday marketing campaigns can start immediately, will be more successful with a solid PPC campaign, and you can more effectively spread the word about your new inventory.

Not sure how to get started? Contact us to find out how we can help you with SEO, paid search advertising, and more. We’ll take your business to the next level, now and throughout the year.

Organic vs Paid Marketing: Why You Need Both

Ken Bowden - Monday, June 15, 2015


If you’re new to the world of internet marketing, you may be overwhelmed by the advertising and marketing options available to you. Organic marketing? Paid marketing? They can both bring you incredible results – but which do you really need? The answer is both.

What is Organic Marketing?

Organic marketing has quite a few components but is generally defined as anything you do to promote online content people want to see. With organic marketing, your potential website visitors find you via content you’ve published on the web – on your blog, on other people’s blogs, and even on social networks. The distinction is that with organic marketing your content is found without the aid of any type of paid media. These techniques rely on the understanding and implementation of SEO strategies

What is Paid Marketing?

Paid marketing is just that – marketing techniques that usually involve ongoing investment. These techniques usually include ad placements in PPC (Pay Per Click) campaigns, bringing your ads to the top of search engine results – usually above organic results.

Which Do I Need?

Both. You definitely need to use both to market your business.

SEO and organic techniques are important because people tend to trust organic searches more than ads. The search engines love quality, relevant pieces of content that web users will actually find helpful and the things you do organically will help you to maintain long-term success down the road. You may still have to direct marketing dollars at creating content and having it published, but dedicated effort will put you on the path to success for the long-haul. SEO is great for all search engines, too, whether you’re looking at Google, Bing, Yahoo, or any other current or upcoming platform.

PPC campaigns mean spending your marketing dollars on ads, but the benefit is that your results will be immediate. While you do need to make sure you are testing your ads so that you don’t overspend, the instant gratification of seeing results from your ads will not only bring in business but will help you to promote newer products and services until your organic methods take hold in the search engines.

Believe it or not, what you do with PPC will impact your organic SEO efforts, and the same works in reverse. The better the rankings on your website pages, the better your ROI (return on investment) on your PPC campaign.

Advertising feels like a foreign language? Don’t worry. You’re not alone. Get in touch with WSI today to find out what we can do to help you run successful SEO and PPC campaigns. You’ll be amazed at how much WSI can do for your business.

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