If you’re new to the world of internet marketing, you may be overwhelmed by the advertising and marketing options available to you. Organic marketing? Paid marketing? They can both bring you incredible results – but which do you really need? The answer is both.
What is Organic Marketing?
Organic marketing has quite a few components but is generally defined as anything you do to promote online content people want to see. With organic marketing, your potential website visitors find you via content you’ve published on the web – on your blog, on other people’s blogs, and even on social networks. The distinction is that with organic marketing your content is found without the aid of any type of paid media. These techniques rely on the understanding and implementation of SEO strategies
What is Paid Marketing?
Paid marketing is just that – marketing techniques that usually involve ongoing investment. These techniques usually include ad placements in PPC (Pay Per Click) campaigns, bringing your ads to the top of search engine results – usually above organic results.
Which Do I Need?
Both. You definitely need to use both to market your business.
SEO and organic techniques are important because people tend to trust organic searches more than ads. The search engines love quality, relevant pieces of content that web users will actually find helpful and the things you do organically will help you to maintain long-term success down the road. You may still have to direct marketing dollars at creating content and having it published, but dedicated effort will put you on the path to success for the long-haul. SEO is great for all search engines, too, whether you’re looking at Google, Bing, Yahoo, or any other current or upcoming platform.
PPC campaigns mean spending your marketing dollars on ads, but the benefit is that your results will be immediate. While you do need to make sure you are testing your ads so that you don’t overspend, the instant gratification of seeing results from your ads will not only bring in business but will help you to promote newer products and services until your organic methods take hold in the search engines.
Believe it or not, what you do with PPC will impact your organic SEO efforts, and the same works in reverse. The better the rankings on your website pages, the better your ROI (return on investment) on your PPC campaign.
Advertising feels like a foreign language? Don’t worry. You’re not alone. Get in touch with WSI today to find out what we can do to help you run successful SEO and PPC campaigns. You’ll be amazed at how much WSI can do for your business.