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A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018
Mobile marketing - 1

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

Mobile Marketing: Best Practices to Consider

Ken Bowden - Wednesday, November 25, 2015

 

Mobile Marketing: Best Practices to Consider

Mobile marketing is no longer a blip on the radar when it comes to a business’s overall strategy. It’s now a huge component of any marketing campaign, with every aspect focused on being not only PC ready but mobile-friendly as well. You simply can’t market your business if you aren’t able to cater to a mobile crowd, and in some cases that means you need to be more receptive to using mobile technology in your day to day life as well.

Become Email Savvy

You need to become email savvy and make sure your mailing list is up to date now. Studies have shown that more than 51% of people check their email accounts from tablets or smartphones. The reality, though, is that email is often the last thing marketers think of when designing mobile-friendly campaigns. If your website doesn’t look good on a mobile device, people won’t browse. The same goes for email. If it looks ugly on a mobile device, it’ll probably be deleted – unread.  This means you need to keep your headers short, your text and buttons large, and your layout very simple (a single column will do).  Oh, and any links in the email need to go to sites that are mobile-friendly as well.

Mobile Responsive Websites

This should go without saying but there are still hundreds (upon thousands) of websites out there that are not mobile friendly.  This may work out if you’re a blogger with something to say, but if you’re really trying to sell a product or service you’re going to need to make sure your website has a responsive design or you have a separate mobile site. Responsive means it can tell what type of device your prospect is using and can render that page or site for the best user experience. It’s really no longer optional. Google is now monitoring websites for mobile responsiveness and will direct mobile searchers to sites that use this type of dynamic design instead of to those that do not. IIn other words, if your website isn’t responsive or mobile, you’re definitely going to miss out on search engine traffic.

Location, Location, Location

There are two things to consider here. First is that people who are on mobile devices are very, very likely to trust sites like Yelp when it comes to searching for local places to eat, hang out, or do business. This means you need to make sure you have claimed these business listings and made sure there is continuity with your NAP (Name, Address and Phone) on these sites, so you can monitor traffic.

The second thing to consider is location in general. Mobile users are, again, likely to look for businesses in their geographic locations and are more likely to conduct local searches. You want to make sure your Google My Business listing is updated to include your mobile website. You also need to make sure your NAP are clearly visible on your website. Make it easy for people to find you and reach you.

eMarketer tells us that In 2016 mobile ad spending will account for 60% of digital ad spending . As you can see, it will remain a huge aspect of a good marketing strategy in the new year. Contact WSI New Media if you aren’t sure where to start. We’ll put you on the right track.

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