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How to Increase Web Traffic Through Social Media

Marianna Muscat - Monday, July 6, 2020
social media marketing

Securing the services of a top social media agency is one of the most important things you can do for your brand. People have probably told you a thousand times that you need a social media strategy to drive traffic to your website. However, do you know how it actually works? How do you convert Tweets and Facebook posts into website traffic? How can you make your social media posts count? Here’s what you have to do to increase traffic to your website by way of social media.

Start with your profile

Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count.

Promote your blog

You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximize visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog. 

Allow readers to share your content

Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click.

Pay attention to your audience’s habits

It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research.

Focus on visual content

People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention.

WSI New Media Marketing is a proud member of the global WSI digital marketing family. In addition to building brands through PPC advertising, website design, mobile marketing and SEO optimization, we are also one of North Carolina’s top social media agencies. Contact us and see what we can do for your brand.

The Affect of the COVID-19 Pandemic on SEO Trends

Ken Bowden - Monday, May 18, 2020
seo

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.

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Using SEO to sustain your presence during COVID-19

Ken Bowden - Tuesday, May 5, 2020
seo

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

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How to Adjust Email Marketing During COVID-19

Ken Bowden - Monday, April 6, 2020
email marketing

During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.

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Digital Marketing Trends for 2019 from Top Social Media Agencies!

Ken Bowden - Wednesday, January 2, 2019

2019

Are you keen to learn more about the upcoming digital marketing trends in 2019? Whom can you trust to know exactly what is to come? Well, the top social media agencies, of course. Here are our predictions for digital marketing trends in 2019, as well as some helpful tips for putting them to use within your organization:

  • Virtual and Augmented Reality 

Virtual and augmented reality definitely are not newcomers to the digital marketing world – but it really looks like they are here to stay. Did you know that both markets are set to surpass $298 billion by 2023?

  • Voice Search 

One of the biggest considerations, when it comes digital marketing, is ensuring the best possible rankings and SEO optimization for your company’s website. That is why we always need to concern ourselves with how our potential clients are searching – whether it is by using Google or other search engines. According to industry experts, 2019 is sure to see a drastic increase in voice search queries. In fact, the figures are already astounding. For instance, one-third of the 3.5 billion searches performed on Google every day are voice searches. How do you cater for this? Simply start including long tail keywords and questions in your content. That is because when people voice search, their queries are usually a lot longer and more detailed.

  • Chatbots 

Ask any of the top social media agencies out there, New Media Marketing included, and they will tell you that the most crucial aspect of social media marketing is implementing an ‘always-on’ approach. Now, unless you plan to man your company’s social pages all day and night, the only way to do this is with a bit of help in the form of chatbots and automated messaging. Most website design companies will be able to implement a chatbot as part of your website design. Personalized responses are a big plus when it comes to using the latest chatbot technology. Thanks to machine learning, chatbots can be designed and developed to give people very personalized responses. Many times, people mistakenly believe they are chatting with a real person. While the idea is not to mislead anyone, you can ensure that customers are being helped in a conversational, individualized way thanks to Natural Language Processing.

Another benefit of chatbots? They allow you to gain actionable business insights. With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.

When it comes to digital marketing, including pay per click (PPC) advertising and mobile marketing, look no further than New Media Marketing. We are one of the top social media agencies that will be there to help you embrace each and every trend that 2019 brings with it. Contact us today to learn more.

A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018
Mobile marketing - 1

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

Social media influencers: What are they and why do they matter?

Ken Bowden - Monday, July 2, 2018
Social-Media-management

Social-Media-influencers

Many of the top social media agencies already know that having social media influencers as part of your digital marketing arsenal is one of the best ways to help their brands break free from the noise. Whether you are selling a product or service, working with social media influencers is a great way to help you elevate your message above all the noise.

A social media influencer is someone who creates content and has a following in a specific niche. Many times, these influencers build their target audience by providing authentic advice, interesting opinions and breaking news within a certain sector.

Take a social media influencer who blogs and tweets about makeup, for example. This influencer may have started a blog and YouTube channel to give people makeup tutorials. By posting interesting and unique content, she could have built up a following of hundreds and thousands of loyal fans who are keen to consume her content and listen to her product reviews. A company selling makeup or beauty products could greatly benefit from getting this influencer to review their product or post a tutorial on how to apply their brand of product.

In this case, the beauty company (or the company’s PR or social media agency) would reach out to the influencer, pitch their product, and hope that the influencer would want to partner with them and review their product in a post. In the past, social media influencers may have been willing to post branded content without expecting monetary compensation, but the social media landscape has changed significantly over the past few years. If free products don’t compel an influencer to write about your products (and it usually doesn’t), then the beauty company would pay the influencer for their effort as well as for the value they receive from getting positive PR in front of their audience.

Social media influencers matter because people trust them. It’s one thing for a company or brand to say their product is great and works miracles, but it will have a completely different effect on your target audience if a trusted, reputable social media influencer gives a raving review about the product.

Many times, social media influencers will include the word “Sponsored” or “BrandedTweet” in their updates to let their followers know that they are being paid or receiving some type of reimbursement for their review. This doesn’t take away from the fact that they still endorse the product – it’s only to ensure total transparency with their target audience.

It’s important to do your research and find good social media influencers to partner with. As a leading web design and social media marketing company, WSI New Media Marketing can help make sure you are partnering with the right influencers. Contact us for more information today.

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

Reviewing Your 2015 Marketing Plan: Planning for 2016

Ken Bowden - Tuesday, December 15, 2015

Reviewing Your 2015 Marketing Plan: Planning for 2016

We’re about to exit 2015 and and transition into 2016. While we can never truly stop marketing our businesses, we do need to take some time to slow down, reflect on the past year, really study the statistics, and figure out what changes need to be made going forward. The yearly transition offers just that opportunity.

What Did You Learn?

Start by considering what you learned over the course of the past 12 months? What promotions or marketing campaigns did better than you thought they would? Can you improve upon them in 2016? Which didn’t perform as well as you’d hoped? Can they be revamped or should they be completely replaced?

Look at the statistics you’ve (hopefully) been gathering all year. Where were your greatest returns on investment? Did you meet the written goals you set for the year, both short and long term?

Set New Goals

What will your goals for 2016 be? Are you going to increase sales by a certain percentage? Will you have a certain number of new website visitors sign up for your mailing list? You need to know exactly what your goals will be before you can determine the methods you’ll use to achieve them.

Choosing Your Marketing Channels

What marketing methods have you been using and how long have you been using them? If you’ve been using the same methods for more than a couple of years you may need to really shake things up a bit to get better results. You may want to branch out more when it comes to social media, start video or content marketing, expand or create new PPC campaigns. You can delete the ones that are no longer working, too. Don’t be afraid. You really don’t need to pay for a full-color ad in the yellow pages any longer. That money is money you could be spending elsewhere for better results.

Focus on Mobile

Does your marketing campaign focus on mobile users? If not, you’ve ignored the issue long enough. Your 2016 campaign has to be mobile-friendly. There are no exceptions. Your competition is three steps ahead of you. Hire someone to make your website mobile friendly and find someone who can help you to alter your marketing campaign to include mobile components. You’re losing out on a huge segment of your audience.

So… truth? We know statistics and numbers and marketing plans aren’t what you like to work on. That’s why WSI New Media offers so many packages designed to help entrepreneurs like you. We’ll work on your marketing plan while you focus on what you love – your products and your clients. Give us a call to find out how we can help you in the New Year.

Mobile Marketing: Best Practices to Consider

Ken Bowden - Wednesday, November 25, 2015

 

Mobile Marketing: Best Practices to Consider

Mobile marketing is no longer a blip on the radar when it comes to a business’s overall strategy. It’s now a huge component of any marketing campaign, with every aspect focused on being not only PC ready but mobile-friendly as well. You simply can’t market your business if you aren’t able to cater to a mobile crowd, and in some cases that means you need to be more receptive to using mobile technology in your day to day life as well.

Become Email Savvy

You need to become email savvy and make sure your mailing list is up to date now. Studies have shown that more than 51% of people check their email accounts from tablets or smartphones. The reality, though, is that email is often the last thing marketers think of when designing mobile-friendly campaigns. If your website doesn’t look good on a mobile device, people won’t browse. The same goes for email. If it looks ugly on a mobile device, it’ll probably be deleted – unread.  This means you need to keep your headers short, your text and buttons large, and your layout very simple (a single column will do).  Oh, and any links in the email need to go to sites that are mobile-friendly as well.

Mobile Responsive Websites

This should go without saying but there are still hundreds (upon thousands) of websites out there that are not mobile friendly.  This may work out if you’re a blogger with something to say, but if you’re really trying to sell a product or service you’re going to need to make sure your website has a responsive design or you have a separate mobile site. Responsive means it can tell what type of device your prospect is using and can render that page or site for the best user experience. It’s really no longer optional. Google is now monitoring websites for mobile responsiveness and will direct mobile searchers to sites that use this type of dynamic design instead of to those that do not. IIn other words, if your website isn’t responsive or mobile, you’re definitely going to miss out on search engine traffic.

Location, Location, Location

There are two things to consider here. First is that people who are on mobile devices are very, very likely to trust sites like Yelp when it comes to searching for local places to eat, hang out, or do business. This means you need to make sure you have claimed these business listings and made sure there is continuity with your NAP (Name, Address and Phone) on these sites, so you can monitor traffic.

The second thing to consider is location in general. Mobile users are, again, likely to look for businesses in their geographic locations and are more likely to conduct local searches. You want to make sure your Google My Business listing is updated to include your mobile website. You also need to make sure your NAP are clearly visible on your website. Make it easy for people to find you and reach you.

eMarketer tells us that In 2016 mobile ad spending will account for 60% of digital ad spending . As you can see, it will remain a huge aspect of a good marketing strategy in the new year. Contact WSI New Media if you aren’t sure where to start. We’ll put you on the right track.

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