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Social Media Strategies Adjusting to Survive Post-Pandemic

Marianna Muscat - Wednesday, September 1, 2021
Social Media Strategies Adjusting to Survive Post-Pandemic

Where are you going with your SEO, digital marketing, social media marketing, mobile marketing post pandemic? Start by asking what baby boomers, Gen X, Millennials, and Gen Z are doing on social media.

During the pandemic, social media became critical to marketing. While spending on traditional advertising is on the decline, social media spending increased from 13.3% of marketing budgets in February 2020 to 23.2% in June 2020 — a 74% increase.

Social media platforms are now the main source of information and have surpassed print and other digital media platforms. The pandemic was a catalyst to the rise in social media usage with ever more people relying on Twitter, Facebook, and Instagram to stay up to date – not to mention the explosion in TikTok.

Recommendations for a Post-Pandemic Future

Having a bold presence on Twitter, Facebook, or other social media platforms is vital. Social networks offer marketing strategies that give a unique ability to connect and bond with customers in meaningful ways.

If there’s one thing we learned in the pandemic, it was that agility and adapting quickly were the best traits marketers could exhibit. We saw more innovation than we have seen in decades, and this should continue. We should learn from our responsiveness and remember that it can save or pivot our businesses again in the future.

Undeniably, social media marketing provides you with a platform to brand, sell, and market your products and services.

A powerful social media marketing strategy must include a process for identifying new features and channels so that you can quickly create content for them. One such example is Instagram Reels, which has “reel-ly” taken off!

Today, research yields fast results so that you can pivot a campaign in no time at all. You can identify influencers and creators who resonate well with your audience and work with them to create engaging content.

This is a good time to give your ads, emails, videos, webinars, and podcast episodes an overhaul to let your customers know that you are in touch with their needs and ready to face a brave new post-pandemic world.

Do you feel you lack social media talent? No problem! WSI New Media Marketing and our agency partners can help you realize the true potential of social media and brand advocacy. Contact our friendly team now online or at 336.763.4006.

Clever Mobile Marketing Strategies to Consider

Marianna Muscat - Monday, July 12, 2021

Mobile marketing is on the up-and-up thanks to the ubiquity of the smartphone. As a savvy marketer, you need to know what your options are, and figure out what is best for your business.

These ubiquitous phones can do more than the phones of yesteryear, so staying updated with the latest trends is essential. However, marketers must remember that not everybody has the very latest phone, so you need to cater to everyone to maximize your campaign’s reach.

How To Optimize Your Mobile Marketing

Here are five basic tips:

  1. Horses for courses” applies to social media marketing too. Every platform has its own limitations so don’t try to use the same material across channels that work differently. Also remember that social media marketing should be concise and instantly understandable. Consider data limitations for some users so have optional extensions for rich content.
  2. Create a clear call to action (CTA) so viewers can be converted to clients. Conversion rates can be improved by using only one CTA and avoiding navigation links that could be distracting. Go back to basics and use contrasting colours.
  3. Make your message stand out from the many others on every channel by being relevant and personal as well as designed for SEO. Use information you know about your customer like their names, previous purchasing data, etc. Add your personal signature too.
  4. Encourage two-way communication by enabling the receiver to instantly and easily reply to the campaign. In this way, you have opened a conversation from which you can glean data, receive valuable feedback and encourage loyalty.
  5. Use the data you obtain to continually test, measure, and improve.

Some Very Successful Mobile Marketing Campaigns Listed

One of the smartest digital marketing strategies of 2021 is Anheuser-Busch’s pivot from brewing beer to manufacturing hand sanitizer during the COVID-19 pandemic: They announced to the Twitterverse, “We have a long history of supporting our communities and employees – this time is no different. That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States.” This endeared the brand by reaching the hearts and minds of Americans.

Another ingenious mobile marketing campaign was the collaboration between dating app Tinder and British Football Club, Manchester City. By partnering with the men’s and women’s leagues, Tinder planned to interact with fans using games, AR experiences and stadium events. The global fanbase of the team pairs well with Tinder’s global reach (now in over 200 countries and 40 languages).

Take some inspiration from the brilliant campaigns out there and put your marketing creativity to the test. Anything is possible in today’s digital world.

Get in touch with New Media Marketing to help you set up mobile marketing strategies that deliver real ROI that improves your customer affinity and engages your employees.

 

Digital data-driven strategies force marketing changes

Marianna Muscat - Tuesday, June 15, 2021
Digital data-driven strategies force marketing changes

One of the primary benefits of digital marketing, as opposed to traditional marketing methods, is that it enables accurate, data-driven strategies, in which marketing tactics respond directly to insights gathered directly from the measurement and assessment of consumer behavior. Data-driven marketing predicts the behavior of the public in relation to specific brands and products. Technological advancements allow for the collection of massive amounts of data, as well as the finely detailed sorting and analysis of that data which, in turn, can be used to plan and execute future marketing strategies.

The rapid development of data-driven strategies is continuously forcing marketing methods to develop, evolve and change course. The emphasis has always been on refining and even personalizing marketing efforts in order to reach specific groups, individuals and marketing personas. This remains the case, but the need to gather the necessary data must be balanced with consumers’ demand for privacy.

The expiration of the third-party cookie

Tracking tools, particularly third-party cookies, have been an important part of data-driven marketing. However, because consumers have protested so vehemently against the possible invasions of privacy that cookies enable, all of the leading search engines are withdrawing their support for these tracking tools. Google has announced that it will no longer support third-party cookies as of 2021.

Firefox has introduced advanced privacy protection tools, and Apple has hinted that its upcoming operating systems will do the same. Since cookies will soon be a thing of the past, digital marketers will have to find other ways to access customer data. Marketers will have to find ways to collect data with customers’ express consent. We will also have to tweak our content and segmentation strategies and demonstrate better care in our management and stewardship of customers’ data.

The benefits of an optimized marketing strategy

Considering the ongoing evolution of digital marketing and the changes that will continue to come as technology, consumer behavior, and data regulations shift, it is vital to have a responsive, optimized marketing strategy. Digital marketing allows you to reach your ideal customers through data-driven strategies. Every step of the way, you can optimize and adjust your strategy in line with the latest data. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

SEO tools to boost SERP rankings

Marianna Muscat - Wednesday, June 2, 2021

One of the most important goals of digital marketing is to boost search engine rankings through creative SEO strategies. There are several ways to do this, and the various methods are being constantly improved upon. While it is important to improve SEO rankings organically to a certain extent, by developing strong, relevant content, you can also use a variety of tools to help push your rankings on search engine results pages (SERPs). Let’s take a look at five of the best SEO tools currently available.

SEMRush SEO toolkit overview

SEMRush is a well-rounded toolkit for the overall management of digital marketing platforms. It contains tools that enable you to manage content, conduct competitive research, manage social media and carry out strategic and precise SEO strategies. The SEO component can be used to conduct market research and competitive analyses on your closest competition. You can get accurate reporting on what your competitors are doing with regard to rankings, keywords, and other factors, and develop your own SEO strategy accordingly. The toolkit includes several useful functionalities, including site auditing, position tracking, keyword research tools, backlink analytics, and more. 

Google search console overview

The Google search console overview provides the best way for you to track your SERP performance at a glance. It gives you a summary of all the most important metrics, including search performance, index coverage, and mobile usability metrics. Using this high-level overview, you can get an accurate picture of your performance and the areas in which you need to improve.

SEO Spider overview

SEO Spider was developed by a UK-based website search agency called Screaming Frog. It enables you to “crawl” through web pages and extract key information for SEO analysis. It is highly user-friendly and compiles and presents complex SEO information in a way that is easy to understand and interpret. Analyzing web pages with SEO Spider helps you to create and modify SEO strategies for best results.

Majestic SEO tools overview

Majestic SEO is a tool that specializes in link analysis. If your main aim is to analyze and understand backlinks with respect to your website, then Majestic SEO is the tool you need. In fact, Majestic claims to have the world’s best backlink checker. Unlike other tools on this list, Majestic SEO is not a comprehensive, all-in-one SEO tool; it is exclusively dedicated to link building. You can analyze your backlinks and devise a strategy to build more – and better – links. It measures backlinks with five different metrics: Trust Flow, which measures the quality of links to a particular website, Citation Flow, which measures the number of links connecting the website, Visibility Flow, which helps you find editorial-style links on sites with high Trust Flow rankings (as opposed to simple, directory-style links), and Topical Trust Flow, which measures the site against others with similar subject matter.

Moz Pro overview

Moz Pro is a comprehensive SEO toolkit with a range of functionalities for analyzing and improving SERP. Open Site Explorer and Keyword Explorer are two of the tools offered in the Moz Pro package, and they are particularly good for addressing the main issues of SEO. These tools enable you to gain valuable insights into your rankings and boost your SEO efforts in a strategic and targeted way. 

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, and other digital marketing tactics and strategies.

How influential will social media be in 2021?

Marianna Muscat - Monday, May 3, 2021
social media

Social media remains one of the most influential forces in the world today, and this situation is unlikely to change during the course of 2021. If anything, social media will continue to ascend as the most popular, immediate and most far-reaching mode of communication. As we are now nearly halfway through the year, the dominant trends have already become apparent. Some of the most notable are the increased popularity of ephemeral content, the continued growth of social commerce, the dominance of video content, recycling of user-generated content and the role of social media in the realm of “fake news.” 

Recycling user-generated content

The power of user-generated content (UGC) has become readily apparent over the past few years. It works so well because it encourages engagement and makes users feel that they are contributing members of a community, rather than just a passive audience. Marketers can leverage UGC to great effect, using it to deepen their current audience member’s engagement and draw in new members through reshares. Viewers want social currency, a feeling and perception that they are insiders in a community that matters to them. The best thing marketers can do is provide them with opportunities to do so. Offering a platform for their content and sharing the best examples of it is a perfect means to that end. Make sure that the content also serves your brand, of course. Then both you and your users can enjoy the benefits. 

Fake news acceleration on social networks discussed

“Fake news” became something of a buzzword over the past four years, and the controversy came to a head in 2020 with all kinds of false allegations surfacing on social media about the COVID-19 pandemic and vaccines, and the presidential election, among other things. Social media became a way for fake news to spread like wildfire. The accelerated spread that social media facilitates meant that unverified  claims could go from one side of the world to another in record time – and rapidly become accepted by millions of audience members as undisputed fact. Social media platforms and governments have been forced to take action. Facebook and Twitter have ramped up their moderation efforts.. Social media marketers will need to be cognizant of the stricter regulations on content.

Social media’s usage predicted for 2021

From the point of view of the social media marketer, there are several emerging trends that may well be game-changers this year. We will focus on three of them:

  • Social commerce is ascending: Social commerce has already been around for quite some time, but not all marketers have leveraged it successfully. In fact, digital marketers continue to plan and implement excellent online strategies that don’t involve social commerce at all. In 2021, social, conversational and live commerce is set to become central marketing strategies. The tools are already available on social media platforms. It’s time to learn to take full advantage of them.
  • Social messaging is becoming the standard for customer service: As a result of the COVID-19 pandemic, various types of remote communications, from Zoom meetings to conversational marketing, are becoming the norm. Customer conversations have quickly moved away from call centers and emails to social media platforms and messaging apps. It is vital that marketers take full control of these platforms and use them to enhance their customer experience.
  • Micro-influencer marketing is becoming more important: As far as influencer marketing is concerned, brands are becoming more interested in influencers with smaller followings, who speak to focused niche audiences. These micro-influencers offer greater value for tighter marketing budgets.

WSI New Media Marketing is a full-service digital marketing and search engine optimization company in Greensboro, North Carolina. Contact us for expert help with your SEO, social media, mobile marketing and other digital marketing tactics and strategies.

How to Increase Web Traffic Through Social Media

Marianna Muscat - Monday, July 6, 2020
social media marketing

Securing the services of a top social media agency is one of the most important things you can do for your brand. People have probably told you a thousand times that you need a social media strategy to drive traffic to your website. However, do you know how it actually works? How do you convert Tweets and Facebook posts into website traffic? How can you make your social media posts count? Here’s what you have to do to increase traffic to your website by way of social media.

Start with your profile

Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count.

Promote your blog

You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximize visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog. 

Allow readers to share your content

Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click.

Pay attention to your audience’s habits

It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research.

Focus on visual content

People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention.

WSI New Media Marketing is a proud member of the global WSI digital marketing family. In addition to building brands through PPC advertising, website design, mobile marketing and SEO optimization, we are also one of North Carolina’s top social media agencies. Contact us and see what we can do for your brand.

The Affect of the COVID-19 Pandemic on SEO Trends

Ken Bowden - Monday, May 18, 2020
seo

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.

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Using SEO to sustain your presence during COVID-19

Ken Bowden - Tuesday, May 5, 2020
seo

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

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How to Adjust Email Marketing During COVID-19

Ken Bowden - Monday, April 6, 2020
email marketing

During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.

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Digital Marketing Trends for 2019 from Top Social Media Agencies!

Ken Bowden - Wednesday, January 2, 2019

2019

Are you keen to learn more about the upcoming digital marketing trends in 2019? Whom can you trust to know exactly what is to come? Well, the top social media agencies, of course. Here are our predictions for digital marketing trends in 2019, as well as some helpful tips for putting them to use within your organization:

  • Virtual and Augmented Reality 

Virtual and augmented reality definitely are not newcomers to the digital marketing world – but it really looks like they are here to stay. Did you know that both markets are set to surpass $298 billion by 2023?

  • Voice Search 

One of the biggest considerations, when it comes digital marketing, is ensuring the best possible rankings and SEO optimization for your company’s website. That is why we always need to concern ourselves with how our potential clients are searching – whether it is by using Google or other search engines. According to industry experts, 2019 is sure to see a drastic increase in voice search queries. In fact, the figures are already astounding. For instance, one-third of the 3.5 billion searches performed on Google every day are voice searches. How do you cater for this? Simply start including long tail keywords and questions in your content. That is because when people voice search, their queries are usually a lot longer and more detailed.

  • Chatbots 

Ask any of the top social media agencies out there, New Media Marketing included, and they will tell you that the most crucial aspect of social media marketing is implementing an ‘always-on’ approach. Now, unless you plan to man your company’s social pages all day and night, the only way to do this is with a bit of help in the form of chatbots and automated messaging. Most website design companies will be able to implement a chatbot as part of your website design. Personalized responses are a big plus when it comes to using the latest chatbot technology. Thanks to machine learning, chatbots can be designed and developed to give people very personalized responses. Many times, people mistakenly believe they are chatting with a real person. While the idea is not to mislead anyone, you can ensure that customers are being helped in a conversational, individualized way thanks to Natural Language Processing.

Another benefit of chatbots? They allow you to gain actionable business insights. With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.

When it comes to digital marketing, including pay per click (PPC) advertising and mobile marketing, look no further than New Media Marketing. We are one of the top social media agencies that will be there to help you embrace each and every trend that 2019 brings with it. Contact us today to learn more.

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