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Here Is What Your Social Media Marketing Plan Needs for A Successful 2019

Ken Bowden - Monday, January 14, 2019

Social media marketing

Dominating social media is about so much more than simply posting regular updates and replying to any engagement from your followers. The secret to making a real, lasting success of your social media efforts is to create a comprehensive social media marketing plan. Here are a few things that the New Media Marketing team thinks every social media marketing plan needs in order to be successful:

  • Clear Objectives 

You need to be very clear about what it is that you want to achieve through effective social media marketing:

  • Do you only want to make your business and brand more visible online?
  • Do you want to influence people?
  • Build trust and credibility?
  • Let your customers talk about your brand?
  • Increase engagement and build your following?

It is very important to decide on your objectives before you decide on which technologies to use, or which trends to embrace. Clear objectives will also help to make your success and ROI measurable.

  • Paid Advertising 

While it is possible to make waves on social media without spending a thing, it requires a lot more hard work and dedication. Paid advertising helps to increase your reach, brand visibility, and engagement levels a lot faster – and you can target specific markets according to demographics, location, interests, online behavior, and more.

  • Live Streaming 

Live streaming came into its own in 2018, and it is still one of the biggest social media trends this year. Wondering when would be a good time to try it? Live streaming works great when used during events as it allows those who are not there to tune in regardless. This is especially beneficial if you are promoting something at your event and want as many people to know about it as possible.

  • Instagram 

Think that Facebook and Twitter are the only social media platforms to include in your social media marketing plan? Think again! Instagram provides plenty of opportunities for businesses to make their mark and improve their following. Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial, as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.

Are you looking for professional assistance when it comes to perfecting your social media marketing plan for 2019? Then look no further than New Media Marketing. Contact us today to learn more about our social media and mobile marketing services in North Carolina.

5 tips to increase customer engagement on your mobile app

Ken Bowden - Monday, August 6, 2018
Customer-Engagement

Customer-Engagement

All companies with a mobile strategy deal with the same question every day: how to increase the use and engagement of their mobile app. The answer lies in creating more user touch points and being contextually relevant; which means providing specific content wherever the user is. Here are a few things that you can do to increase customer engagement with your mobile app.

  1. Offer something different

The mobile app market is hugely competitive and there are hundreds of thousands of apps out there. Be sure that you’re not launching something that has already been done (and if a similar app is already available on the market, make sure yours is better and offers much more value to users).

  1. Don’t have a spray and pray approach

What we often see is companies who are keen to take on users from any acquisition source without really understanding how this ‘spray and pray’ approach lacks sustainability. Understanding the cost of acquiring customers versus the value that they will offer further down the sales funnel is key to narrowing down your approach and attracting customers who will user your app.

  1. Offer something extra

A typical app will include things like exclusive offers, location and product information, and an event calendar. Having an in-depth understanding of what your customers’ pain points are can help you determine what else you can offer on your app that will really meet their needs.

  1. Connect with your users on different platforms

Many times, people download an app and use it only once or twice (or not at all) before deleting it. A good way to stay top of mind with users is to connect with them on a variety of platforms. Create a solid social media marketing strategy and make sure you are sharing quality and relevant content on these platforms. You should also make sure that you are responding to queries and comments on these platforms in a timely manner.

  1. Request feedback

Another way to increase engagement with your app is to ask customers what they like about, what they don’t like, what other apps they are using, where they spend their time online and what type of content they are interested in. The better you understand your target audience, the easier it will be to create buyer personas and a winning digital marketing strategy that not only boosts engagement with your mobile app but also your brand awareness and bottom line.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina.  If you need help with mobile content marketing, mobile app marketing or any other digital marketing service, contact us today.

How to increase downloads for your mobile app

Ken Bowden - Monday, February 5, 2018
Mobile marketing

Servicemaster

So you have invented an incredibly innovative and useful mobile application, partnered with mobile app developers to bring it to life, added it to the Google Play and Apple stores and published a link to the app along with announcement to your social media channels. After a few days, you see that only a handful of people have downloaded your app and nobody has left reviews. What’s missing?

Mobile app marketing is as much an art as it is a science. As a digital media company that specializes in mobile marketing, we’ve picked up a few helpful pointers to help clients who want to increase downloads for their mobile apps:

Descriptions and language

You may understand the purpose and features of your app, but you need to make sure this message comes across correctly when speaking to your target audience as well. Include a clear, lengthy description of your app in the stores and get the description translated into all the relevant languages as well. Be sure to include localized terms and languages. Instead of using Google Translate, hire a professional translator or look for one on Fiverr.com.

Power words

As always, you need to consider the Search Engine Optimization side of things. Use Google’s Adwords Keyword Tool to find relevant keywords and include these in your app description. Also check out the lateral keyword suggestions to include a few of those keywords as well.

Be clear about costs and permissions

A person who downloads your app will see the permissions that your app requires anyway, so make sure that you are upfront about the permissions of your app. If the app has a cost model, then also state which features are free and which ones are paid for in your app description.

Show people what your app is about

A video about how your app works is one of the key ways to increase downloads for your mobile app. Not only can you upload this to YouTube (and increase traffic to your app), but it shows people exactly how the app works and what it will do. Hire a professional video editing agency for this and consider hiring a voice over artist as well. Include subtitles and get these subtitles translated to the relevant languages.

New Media Marketing in Greensboro, North Carolina, specializes in mobile content marketing and mobile app marketing. If you want to increase downloads to your app, then get in touch with us today.

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