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5 Key elements for a successful B2C mobile marketing strategy

Marianna Muscat - Tuesday, February 2, 2021
Mobile marketing

Consumers are spending more and more time on their smartphones and tablet devices, another reason why your businesses need to have a mobile-friendly website that is more convenient for users on the go. If your brand is in the B2C industry, you will need an efficient mobile marketing strategy, which is essential for generating money online and gaining valued customers. At WSI New Media Marketing, we provide mobile marketing services that ensure your website and content look perfect and loads quickly on every device while still reaching a target audience at the right time and the right place. 

Social Media Marketing 

Mobile app marketing through social media apps like Instagram are efficient and effective. Optimizing your social media marketing strategy ensures that your brand’s marketing budget is being utilized exclusively on generating users that become sales. Social media creates endless opportunities and options that can be customized. 

Content adapted for mobile devices 

Mobile content marketing that is easy to read, easier to engage with, and easily shareable ensures an efficient user experience making it ideal for consumers. The amount of text, the font of the text, and the speed when loading the page are crucial in successfully adapting your business’s content for mobile devices. WSI New Media Marketing ensures your content and website look perfect on any device and goes viral faster.  

Mobile-friendly emails

The use of mobile-friendly emails is efficient in reaching and communicating to a targeted audience that is more likely to show an interest in your brand. Campaign emails, and customer newsletters, can be used to reach a targeted audience with the latest products and special promotions. 

Hyper-targeted Ads

Hyper-targeted ads are vital for a B2C and their connection to users on mobile devices. Serving a user in a specific location and having the ability to show ads as they shop; holds many opportunities. It ensures that your brand is connecting with users that are more likely to become valued customers.  

A responsive design

A website that does not load properly and cannot fit the smaller screen of a mobile device makes it difficult and unpleasant for the user to visit. A responsive web design provided by WSI New Media Marketing ensures that your website, and content, can be viewed perfectly and with ease. 

For more information on successful mobile marketing strategies in Greensboro, which is sure to be seen by a growing mobile audience, contact us today at 336.279.7000.

Mobile marketing: Boost eCommerce conversions

Marianna Muscat - Tuesday, August 4, 2020
mobile marketing

Your mobile marketing strategy can go a long way in boosting the conversions that you get from your eCommerce activities. Here are four techniques that you can incorporate to ensure that your eCommerce conversions grow along with your business strategy. 

4 Mobile marketing techniques to boost mobile eCommerce conversions

1. Optimize the mobile experience

Mobile-first design should be your priority when tackling your eCommerce strategy. You need to ensure that everything on your eCommerce site is designed to be consumed on mobile devices. This includes the layout, images, and checkout process. All of these aspects need to be optimized for mobile so that your customers have an amazing experience when purchasing from your store. If you neglect to understand how important mobile-first design is, you’re going to add barriers to your buying experience, and you’ll lose sales. Think about things that disrupt the process, such as unnecessary pop-ups, intrusive ads, design issues, and slow load times.

You also need to keep in mind that while customers may initiate the purchase process on a mobile device, many people may cross over to another device or platform to finalize the process. You need to ensure that the cross over is seamless and that the user won’t need to start over when they switch to a new device. 

The key to optimizing the mobile experience? Testing! You need to test every phase of the process to ensure that the mobile experience doesn’t suffer from breakdowns along the way. Remember that testing includes user experience, not just the actual process, so ensure that the process works, but also that it is a pleasant experience for your customers. 

2. Follow up 

Conversion doesn’t stop at optimization of the process. It continues to post-sales support and engagement with customers. If you’ve made one sale, you can target the customer with special offers, or you can include a follow-up communication to show the customer that their support is valued. A great strategy to implement is to contact customers who have abandoned their carts. It can be a simple message that prompts the customer to reclaim their cart, or you can offer a small discount to entice the customer to conclude the sale. 

Creating a successful follow-up strategy is not as simple as programming an automatic email. It needs to be thoughtfully constructed to be enticing and exciting, but not annoying and desperate. If the prompts are intrusive, this may hurt your brand image and deter customers from wanting to purchase from you in the future. 

3. Target potential leaks 

When was the last time you checked your conversion funnel for leaks? Now is a great time to use your analytics tool of choice to see what’s really happening during the sales process.  

If you see multiple leaks in your conversion funnels, you need to target those areas to ensure that you retain the customers who are already interested in purchasing. A lot of leaks can be plugged with minor changes, but you need to prepare to experiment and investigate the leaks, so you’re sure the fixes will improve conversion rates. 

An excellent place to start is your terms of sale/ delivery. If you’re not upfront about your delivery costs, taxes, and production times, people may abandon their purchase at the last step because they are taken by surprise. 

4. Use urgency

If you place a limit on an offer, you can convert customers who are on the fence to complete the purchase. If you can successfully establish urgency, you’ll see an improvement in your conversion rates. This is because most people (even if only on a subconscious level) don’t like to feel like they are missing out on something. If you want to use a positive nudge, you can always include a limited-time discount or special incentive to conclude a purchase. 

Do you want to learn more about mobile app marketing, mobile marketing services, and mobile content marketing? Visit our website for mobile marketing advice from WSI New Media Marketing in Greensboro, North Carolina.

5 tips to increase customer engagement on your mobile app

Ken Bowden - Monday, August 6, 2018
Customer-Engagement

Customer-Engagement

All companies with a mobile strategy deal with the same question every day: how to increase the use and engagement of their mobile app. The answer lies in creating more user touch points and being contextually relevant; which means providing specific content wherever the user is. Here are a few things that you can do to increase customer engagement with your mobile app.

  1. Offer something different

The mobile app market is hugely competitive and there are hundreds of thousands of apps out there. Be sure that you’re not launching something that has already been done (and if a similar app is already available on the market, make sure yours is better and offers much more value to users).

  1. Don’t have a spray and pray approach

What we often see is companies who are keen to take on users from any acquisition source without really understanding how this ‘spray and pray’ approach lacks sustainability. Understanding the cost of acquiring customers versus the value that they will offer further down the sales funnel is key to narrowing down your approach and attracting customers who will user your app.

  1. Offer something extra

A typical app will include things like exclusive offers, location and product information, and an event calendar. Having an in-depth understanding of what your customers’ pain points are can help you determine what else you can offer on your app that will really meet their needs.

  1. Connect with your users on different platforms

Many times, people download an app and use it only once or twice (or not at all) before deleting it. A good way to stay top of mind with users is to connect with them on a variety of platforms. Create a solid social media marketing strategy and make sure you are sharing quality and relevant content on these platforms. You should also make sure that you are responding to queries and comments on these platforms in a timely manner.

  1. Request feedback

Another way to increase engagement with your app is to ask customers what they like about, what they don’t like, what other apps they are using, where they spend their time online and what type of content they are interested in. The better you understand your target audience, the easier it will be to create buyer personas and a winning digital marketing strategy that not only boosts engagement with your mobile app but also your brand awareness and bottom line.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina.  If you need help with mobile content marketing, mobile app marketing or any other digital marketing service, contact us today.

How to increase downloads for your mobile app

Ken Bowden - Monday, February 5, 2018
Mobile marketing

Servicemaster

So you have invented an incredibly innovative and useful mobile application, partnered with mobile app developers to bring it to life, added it to the Google Play and Apple stores and published a link to the app along with announcement to your social media channels. After a few days, you see that only a handful of people have downloaded your app and nobody has left reviews. What’s missing?

Mobile app marketing is as much an art as it is a science. As a digital media company that specializes in mobile marketing, we’ve picked up a few helpful pointers to help clients who want to increase downloads for their mobile apps:

Descriptions and language

You may understand the purpose and features of your app, but you need to make sure this message comes across correctly when speaking to your target audience as well. Include a clear, lengthy description of your app in the stores and get the description translated into all the relevant languages as well. Be sure to include localized terms and languages. Instead of using Google Translate, hire a professional translator or look for one on Fiverr.com.

Power words

As always, you need to consider the Search Engine Optimization side of things. Use Google’s Adwords Keyword Tool to find relevant keywords and include these in your app description. Also check out the lateral keyword suggestions to include a few of those keywords as well.

Be clear about costs and permissions

A person who downloads your app will see the permissions that your app requires anyway, so make sure that you are upfront about the permissions of your app. If the app has a cost model, then also state which features are free and which ones are paid for in your app description.

Show people what your app is about

A video about how your app works is one of the key ways to increase downloads for your mobile app. Not only can you upload this to YouTube (and increase traffic to your app), but it shows people exactly how the app works and what it will do. Hire a professional video editing agency for this and consider hiring a voice over artist as well. Include subtitles and get these subtitles translated to the relevant languages.

New Media Marketing in Greensboro, North Carolina, specializes in mobile content marketing and mobile app marketing. If you want to increase downloads to your app, then get in touch with us today.

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