How to Blend Web Analytics and Digital Marketing Analytics

Marianna Muscat - Tuesday, April 12, 2022

Want to discover how to blend web and digital marketing analytics?

There are multiple ways you can monitor the performance of your marketing campaigns. It’s crucial to understand the progress of your digital marketing strategy, how your users interact with your website and your most popular and least popular products. Doing so will help you map out your subsequent marketing steps and any changes you need to make.

For example, if you notice that your marketing efforts aren’t paying off for your business, you might be missing some crucial data points that are causing you not to see the whole picture. 

Fortunately, combining web and digital marketing analytics can help you determine if you are missing critical data and improve your marketing effectiveness.

This blog post will cover the differences between web and marketing analytics and how you can combine the two.

The Difference Between Web Analytics and Marketing Analytics

Before we jump into the differences between the two, let’s first cover what web analytics and digital marketing analytics are.

Digital marketing analytics looks at how users interact with your site, how long they spend on your website, when they leave, and when they decide to switch to mobile apps. It essentially compares your online marketing channels and their conversion rates.

Web analytics analyzes the performance of your site. However, most businesses go beyond just a website. Consequently, it’s not adequate for companies to monitor just their website performance. 

As a result, the main difference between the two lies in the fact that digital marketing analytics doesn’t only monitor your website marketing performance but also the performance of other online platforms like CRMs, mobile apps, and social media platforms.

How to Blend Web Analytics and Digital Marketing Analytics

Here’s how you can link web analytics to your digital analytics:

  • Use your site’s web analytics to track unique visitors, bounce rate, and other metrics that you can use to achieve business goals and boost customer experience. 
  • Combine your web and digital marketing analytics in one platform. This way, you can evaluate how the different digital channels influence one another.
  • Store your web and digital marketing analytics in one location. Here, you should gather data from call tracking services, ad services, CRMs, and other sources.

If you need some help with creating an excellent digital marketing strategy, visit the WSI New Media Marketing website today.

We are a full service digital marketing agency in Greensboro, NC and our services include SEO, paid search, website design, build and optimization, inbound and outbound marketing, and more.

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