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Use The Right SEO Tools To Audit And Monitor Website Performance

Ken Bowden - Monday, April 8, 2019
Search Engine Optimization

If you are paying for SEO services and putting in that extra time and money to up your rankings, it is important to find a way in which to monitor your performance and see which tactics are paying off. Doing this manually can take a very long time. Hence, the reason why most business owners will utilize SEO optimization tools instead. The good news is that these not only don’t have to cost a fortune, but they are also usually very easy to use. Below, we take a look at some of the best options currently available to you as well as why your organization should be using them to your advantage.

 

This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.

 

Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.

 

When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.

Looking for world-class SEO services, including link building services to soar your way to number one on Google? WSI New Media Marketing can help! Contact us today for more information about our offering.

Does Google Think Your Website Pages Are Low-Quality? Here Is How To Tell:

Ken Bowden - Monday, February 4, 2019

web page

A sad fact is that there are many underperforming business websites out there. If Google thinks your website pages are low-quality, then you are going to struggle to not only get your website found, but also to get your phone ringing.

As an SEO services provider, we have come to realize that many people think that more content on their website is better, but this is not the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google.

If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authoritative content on your website, then you will have a higher chance of sending positive signals to Google.

The best way to determine a page’s quality is to focus on engagement metrics such as the following:

  • Total visits,
  • Internal and external links, and
  • Pages per visit. For instance, if a website visitor clicks through to other pages, then it is a good sign.

Some of the offsite metrics that you can measure include:

  • Page authority, and
  • Social shares.

Google considers a number of factors when determining the quality of a page. They are:

  • Unique content (including unique words, phrases, and sentences),
  • Links to the page,
  • Links from high-quality websites to your pages, and
  • The Page Answers the Query:

Google can determine whether your page answers the searcher’s query by analyzing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query.

WSI New Media Marketing offers SEO optimization and link building services in Greensboro, North Carolina. Contact us for more information today.

Essential tips for increasing your website’s rankings

Ken Bowden - Monday, October 2, 2017

Improving-website-rankings-Greensboro

So you’ve thought about your branding, your logo and your corporate colors. You’ve created an intriguing website that showcases what you have to offer…but the calls aren’t coming in. What could be wrong?

Many times, your target audience simply isn’t able to find your website and content. One way to fix this is to invest in Search Engine Optimization. While some digital marketers try to sell SEO as a ‘smoke and mirrors’, complicated solution, there are a few straightforward things that you can do to increase your website’s rankings.

Do keyword research

It’s possible that you aren’t focusing on the right keywords. Perhaps you are a plumber in Greensboro, but the content on your site isn’t telling Google about the types of services that you offer. A digital marketer can help you zone in on related keywords that you should be including in your content, meta titles, meta data and alt tags. These words could be anything from ‘hot water heater repairs’ to ‘swimming pool pump plumber’.

Many times, clients are able to offer the services or products that keyword research displays, they just didn’t think about adding the content to the site. Keyword research is a very important exercise that any business owner should invest in.

Inbound and outbound links

In the past, ‘black hat’ SEO tactics included paying for low quality links in order to indicate to Google that other sites were pointing to a client’s website. Google regularly updates their SEO algorithms and they now check that links pointing to your site are from legitimate websites. Links from popular, high quality websites will also boost your website’s rankings considerably.

Some of the ways to go about getting inbound links to your website is to list your company’s name, profile and URL in relevant directories and to publish guest blogs on relevant industry websites. A strategic link building strategy and content marketing strategy can help you get started with acquiring the links you need to rank well.

It’s also important to make sure that you have internal links (linking the various pages on your website to each other) on your site. Not only does this make your website more ‘sticky’ so that users can read more about what you have to offer, but it also helps to show Google what your website is about.

Name the images on your website

Google also draws images in the calculation of the ranking. Instead of having a random file name for your image, such as DSC163653.jpg, you could rather name images as Plumbing-Services-Greensboro, for example.

WSI New Media Marketing in Greensboro, North Carolina can help you with SEO optimization and link building services. Contact us for more information today.

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