If you are paying for SEO services and putting in that extra time and money to up your rankings, it is important to find a way in which to monitor your performance and see which tactics are paying off. Doing this manually can take a very long time. Hence, the reason why most business owners will utilize SEO optimization tools instead. The good news is that these not only don’t have to cost a fortune, but they are also usually very easy to use. Below, we take a look at some of the best options currently available to you as well as why your organization should be using them to your advantage.
This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.
Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.
When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.
Looking for world-class SEO services, including link building services to soar your way to number one on Google? WSI New Media Marketing can help! Contact us today for more information about our offering.