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PPC Advertising is Practical and Effective

Ken Bowden - Monday, August 31, 2015

 

PPC Advertising is Practical and Effective

By now you understand the importance of good website SEO, organic search engine results, and PPC advertising. Despite this, a lot of people still balk a bit at the thought of spending money on Pay Per Click advertising. It’s the unknown. It’s a little bit scary and takes a bit of trial and error to get just right. That said, it is an incredibly practical and effective method of advertising you simply shouldn’t ignore.

PPC is Practical

PPC is great for businesses with budgets of any size. We already know that individuals looking for a product or service will use a series of keywords or phrases when using the search engines. This means you’re really simply bidding with other companies to make sure your website shows in the search result ad box. The better your keyword research, the more you can do with less competitive phrases that still drive a ton of traffic.

Even better is the ability to modify your budget and needs. For example, if you know the average person spends $100 on products your business offers, you can also determine what percentage of that amount you’re willing to spend to drive a customer towards your store. If you pay $50 on an ad campaign that drives 10 people to your landing page and only one makes a purchase, you still profit (a little). If you pay $50 on an ad campaign that drives 20 people to your page and 2 make a purchase, you’re doing better. PPC is about being able to generate leads, practically assess your results, make changes, and enhance your ads.

PPC is Effective

A lot of businesses think it’s OK to focus on organic search results while skipping PPC. As a matter of fact, people are more likely to click on your website if they see your business in both the organic results and the ad box. It is as if Google is giving your business a stamp of approval by showing it in both places on the same screen.

PPC is also great for when you have a new promotion or product to promote but don’t want to wait for organic search results to pick up. Your holiday marketing campaigns can start immediately, will be more successful with a solid PPC campaign, and you can more effectively spread the word about your new inventory.

Not sure how to get started? Contact us to find out how we can help you with SEO, paid search advertising, and more. We’ll take your business to the next level, now and throughout the year.

Why a Responsive Web Design Matters

Ken Bowden - Saturday, August 15, 2015

 

Why a Responsive Web Design Matters

Responsive web design. It’s a concept you’ve heard of but might not completely understand, especially if your use of technology is limited. While most business owners have taken the plunge and had a website built, the way that website is viewed on different pieces of technology is different. From computer to computer and web browser to web browser, things generally look the same. But when you start to view a website on a smartphone or tablet, all of which vary in size, things start to get a little bit messy.

With responsive web design, your website can sense what type of device is trying to view it. It can alter the format and show a website design that is appropriate for a different type of device. Your responsive web design, or mobile format, may be completely different from your personal computer format, but with such a large percentage of people doing mobile searches it becomes critical for that display to be user friendly.

Google and Responsive Design

Believe it or not, whether or not your website has a responsive design now matters to the Google algorithm. Earlier this year, Google announced that mobile-friendly websites would receive higher ranking signals in their algorithms than those without it. The change was noted to be significant, meaning this is something a serious business owner really can’t ignore.

Responsive Designs are Flexible

A responsive web design is flexible. Once the basic format is set up, your website can adapt to any type of viewing device. You don’t necessarily have to design 3 or 4 different layouts and hope the right one hits. Someone viewing your website on a smartphone might see a single stream layout while someone on a tablet may see something with multiple columns, but perhaps still not as large as a full computer screen. The user experience is enhanced by the adaptability of your site. A prospective customer who can easily find relevant information about the products needed, is a happy, buying customer.

Oh, and it’s cost effective, too. In the past you actually used to have to design two separate websites – one for mobile and one for computer users. You can now manage all of your information on one site and it will adapt appropriately. Only one site for updates, for on-site SEO, and for off-site marketing.

Not sure if your website has a responsive design? We can help you find out and, of not, we can help you transform your website into a marketing tool guaranteed to bring you new business day in and day out. Just contact us to set up a consultation.

 

 

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