Mobile Marketing: Best Practices to Consider
Mobile marketing is no longer a blip on the radar when it comes to a business’s overall strategy. It’s now a huge component of any marketing campaign, with every aspect focused on being not only PC ready but mobile-friendly as well. You simply can’t market your business if you aren’t able to cater to a mobile crowd, and in some cases that means you need to be more receptive to using mobile technology in your day to day life as well.
Become Email Savvy
You need to become email savvy and make sure your mailing list is up to date now. Studies have shown that more than 51% of people check their email accounts from tablets or smartphones. The reality, though, is that email is often the last thing marketers think of when designing mobile-friendly campaigns. If your website doesn’t look good on a mobile device, people won’t browse. The same goes for email. If it looks ugly on a mobile device, it’ll probably be deleted – unread. This means you need to keep your headers short, your text and buttons large, and your layout very simple (a single column will do). Oh, and any links in the email need to go to sites that are mobile-friendly as well.
Mobile Responsive Websites
This should go without saying but there are still hundreds (upon thousands) of websites out there that are not mobile friendly. This may work out if you’re a blogger with something to say, but if you’re really trying to sell a product or service you’re going to need to make sure your website has a responsive design or you have a separate mobile site. Responsive means it can tell what type of device your prospect is using and can render that page or site for the best user experience. It’s really no longer optional. Google is now monitoring websites for mobile responsiveness and will direct mobile searchers to sites that use this type of dynamic design instead of to those that do not. IIn other words, if your website isn’t responsive or mobile, you’re definitely going to miss out on search engine traffic.
Location, Location, Location
There are two things to consider here. First is that people who are on mobile devices are very, very likely to trust sites like Yelp when it comes to searching for local places to eat, hang out, or do business. This means you need to make sure you have claimed these business listings and made sure there is continuity with your NAP (Name, Address and Phone) on these sites, so you can monitor traffic.
The second thing to consider is location in general. Mobile users are, again, likely to look for businesses in their geographic locations and are more likely to conduct local searches. You want to make sure your Google My Business listing is updated to include your mobile website. You also need to make sure your NAP are clearly visible on your website. Make it easy for people to find you and reach you.
eMarketer tells us that In 2016 mobile ad spending will account for 60% of digital ad spending . As you can see, it will remain a huge aspect of a good marketing strategy in the new year. Contact WSI New Media if you aren’t sure where to start. We’ll put you on the right track.