OUR BLOG

The Different Strategies of Digital Marketing

Marianna Muscat - Thursday, March 10, 2022
Powerful digital marketing strategies in 2022

Learn about the different digital marketing strategies used by businesses today along with the pros and cons.

The Different Types  of Digital Marketing

Here are some of the types of digital marketing you may incorporate:

  • Search engine optimization (SEO) is shrouded in mystery – only because Google and other search engines change their algorithms to deter cheap tricks. The goal of SEO is to increase your ranking on search engine results pages (SERPs) to ensure that your business is found by your target audience.
    • On-page SEO optimizes web pages to boost search visibility using elements such as content, keyword usage, structure, metadata, and UX.
    • Off-page SEO deals with increasing your authority using elements like backlinks and social shares and accounts for 75% of SEO.
  • Search engine marketing (SEM) is a type of internet marketing that uses paid advertising above search results to attract visitors to your website. SEM leverages keywords that are searched often on search engines to improve the ranking of your website on SERPs. Consequently, a lot of planning and keyword research is needed to yield long-lasting results. Google AdWords can reach 90% of global internet users.
  • Pay-per-click (PPC) is similar to SEM in that it is a form of paid advertising where you are charged only when a user clicks on your ad. This digital marketing strategy is not limited to search engines, but can also be found on Facebook Ads, Instagram Ads, and even banner ads. Because the cost per click (CPC) is determined by how popular the keyword is, finding keywords that are in-demand yet reasonably priced is key. 
  • Content marketing is the cornerstone of all marketing efforts. Whether used on your website, in blogs and newsletters, or for video marketing or podcasts, high-quality content adds value. Although used in digital advertising, content is more than just hard selling. What you share must inform, amuse, inspire, or convince your prospects and buyers through its relevance. Because content marketing is a specialized and ongoing activity, using the services of a professional content marketing team is worth spending money on.
  • Social media marketing (SMM) targets your audience on social media platforms. There is a network for every kind of business, e.g., Facebook, LinkedIn, Instagram. The beauty of SMM is that it makes two-way communication easy through comments, likes, and so on. For actionable insights, each platform has some form of analytics; and for maximum efficiency, marketing automation can schedule posts for when your audience is browsing social media.
  • Email marketing, when used appropriately, helps you build your mailing list, onboard new buyers, and retain existing customers. By including social buttons, referral rewards, and compelling content, email marketing can be a highly integrated marketing tactic that shortens the sales cycle.
  • Mobile marketing reaches your audience via their smartphones or tablets. Considering that we spend “a third of our waking time (4.8 hours/day) on mobiles”, getting your message in front of consumers means sending it to their cellular phones. Geofencing lets you target mobile ads to clearly defined audience segments for relevant engagement.

Why Should I Have a Digital Marketing Strategy?

Online marketing success requires a roadmap that starts with a thorough analysis of your competitors, market segmentation, and persona development. Only then can you create a digital marketing plan that aligns with your marketing goals, resources, and budget. To implement your plan, schedule online activities, launch, and then measure and manage the results.

Pros of Having a Digital Marketing Strategy

  • Reach a wider audience and tap into new markets.
  • Personalize content to grab users’ attention.
  • Build relationships with engaging marketing tactics.
  • Cost effective when ROI is measured.

Cons of Having a Digital Marketing Strategy

  • Trolls can cause unnecessary stress.
  • The changing algorithms and regulations enforced by search engines means you must stay up to date.

To explore the best digital marketing strategies for your business, get in touch with WSI New Media Marketing online or call 336.763.4006.

What is an inbound ready website?

Marianna Muscat - Monday, January 4, 2021
inbound ready website

To understand what an inbound ready website is, you will first need to know what inbound marketing is. Inbound marketing is a type of marketing that puts the human element back into marketing. It educates and engages with potential buyers instead of just selling to them. Outbound marketing, on the other hand, interrupts your potential buyers with brochures, television and radio advertisements, print ads, cold calls, and email blasts. Inbound marketing does not do any of this. 

Inbound marketing does not fight for potential customers, rather it attracts customers through informative and engaging content. It addresses problems and concerns of potential clients, answers those concerns, and builds trust and credibility in the brand. Inbound marketing includes email marketing, but it’s targeted at true opt-in contacts and not just blasted at an audience who may not even want to hear from you. Inbound marketing is about nurturing your leads and audiences by offering them something valuable, like perhaps a jam-packed and informative newsletter. 

Inbound website design

An inbound ready website uses a modern website design called UX/UI design. These initialisms stand for User Experience Design and User Interface Design. Both need to be in place to totally optimize your user’s experience and for your site to be fully functional as an inbound website. 

Your inbound ready website needs to make good use of whitespace. Less is more, and you don’t want your pages crammed to the brim with content and visuals. A clean and simple website with lots of whitespace will be easy to view and navigate.

Lastly, an old and outdated website can reflect poorly on your brand and destroy your reputation. Audiences will not want to linger on a website that has nothing to offer them. Make sure yourAbout us’ page tells a great story and is up to date. Outsource a writer to do this for you to liven it up and make it interesting to read. Be sure to add fresh Search Engine Optimized content to your site regularly. Make your content great so that users check in regularly to see what’s new. Don’t forget to include CTA’s (calls-to-action) strategically throughout your pages to motivate your audience to take action.

Whether you are totally new to the world of digital marketing and need a complete revamp or simply want to improve your current digital marketing strategy, our digital marketing agency in Greensboro, NC, can help. We also offer web design, content creation, and copywriting services. 

The Affect of the COVID-19 Pandemic on SEO Trends

Ken Bowden - Monday, May 18, 2020
seo

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.

(more…)

Using SEO to sustain your presence during COVID-19

Ken Bowden - Tuesday, May 5, 2020
seo

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

(more…)

How to Adjust Email Marketing During COVID-19

Ken Bowden - Monday, April 6, 2020
email marketing

During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.

(more…)

Stay Connected

© 2021 WSI New Media Marketing. All rights reserved.