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What is an inbound ready website?

Marianna Muscat - Monday, January 4, 2021
inbound ready website

To understand what an inbound ready website is, you will first need to know what inbound marketing is. Inbound marketing is a type of marketing that puts the human element back into marketing. It educates and engages with potential buyers instead of just selling to them. Outbound marketing, on the other hand, interrupts your potential buyers with brochures, television and radio advertisements, print ads, cold calls, and email blasts. Inbound marketing does not do any of this. 

Inbound marketing does not fight for potential customers, rather it attracts customers through informative and engaging content. It addresses problems and concerns of potential clients, answers those concerns, and builds trust and credibility in the brand. Inbound marketing includes email marketing, but it’s targeted at true opt-in contacts and not just blasted at an audience who may not even want to hear from you. Inbound marketing is about nurturing your leads and audiences by offering them something valuable, like perhaps a jam-packed and informative newsletter. 

Inbound website design

An inbound ready website uses a modern website design called UX/UI design. These initialisms stand for User Experience Design and User Interface Design. Both need to be in place to totally optimize your user’s experience and for your site to be fully functional as an inbound website. 

Your inbound ready website needs to make good use of whitespace. Less is more, and you don’t want your pages crammed to the brim with content and visuals. A clean and simple website with lots of whitespace will be easy to view and navigate.

Lastly, an old and outdated website can reflect poorly on your brand and destroy your reputation. Audiences will not want to linger on a website that has nothing to offer them. Make sure yourAbout us’ page tells a great story and is up to date. Outsource a writer to do this for you to liven it up and make it interesting to read. Be sure to add fresh Search Engine Optimized content to your site regularly. Make your content great so that users check in regularly to see what’s new. Don’t forget to include CTA’s (calls-to-action) strategically throughout your pages to motivate your audience to take action.

Whether you are totally new to the world of digital marketing and need a complete revamp or simply want to improve your current digital marketing strategy, our digital marketing agency in Greensboro, NC, can help. We also offer web design, content creation, and copywriting services. 

The Affect of the COVID-19 Pandemic on SEO Trends

Ken Bowden - Monday, May 18, 2020
seo

The global reach of the COVID-19 pandemic is making an impact on every aspect of the digital marketing world, and SEO trends are not exempt from the changes brought on by COVID-19. Digital marketers have seen a shift in SEO trends. These are some of the current SEO trends that could influence digital marketing until the COVID-19 pandemic dies down.

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Using SEO to sustain your presence during COVID-19

Ken Bowden - Tuesday, May 5, 2020
seo

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.

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How to Adjust Email Marketing During COVID-19

Ken Bowden - Monday, April 6, 2020
email marketing

During the COVID-19 pandemic, businesses across the globe are shifting gears when it comes to email marketing, using this platform to communicate a variety of important messages. If you are unsure of the kind of information you should include in your email marketing efforts, take a look at our guide.

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