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Here Is What Your Social Media Marketing Plan Needs for A Successful 2019

Ken Bowden - Monday, January 14, 2019

Social media marketing

Dominating social media is about so much more than simply posting regular updates and replying to any engagement from your followers. The secret to making a real, lasting success of your social media efforts is to create a comprehensive social media marketing plan. Here are a few things that the New Media Marketing team thinks every social media marketing plan needs in order to be successful:

  • Clear Objectives 

You need to be very clear about what it is that you want to achieve through effective social media marketing:

  • Do you only want to make your business and brand more visible online?
  • Do you want to influence people?
  • Build trust and credibility?
  • Let your customers talk about your brand?
  • Increase engagement and build your following?

It is very important to decide on your objectives before you decide on which technologies to use, or which trends to embrace. Clear objectives will also help to make your success and ROI measurable.

  • Paid Advertising 

While it is possible to make waves on social media without spending a thing, it requires a lot more hard work and dedication. Paid advertising helps to increase your reach, brand visibility, and engagement levels a lot faster – and you can target specific markets according to demographics, location, interests, online behavior, and more.

  • Live Streaming 

Live streaming came into its own in 2018, and it is still one of the biggest social media trends this year. Wondering when would be a good time to try it? Live streaming works great when used during events as it allows those who are not there to tune in regardless. This is especially beneficial if you are promoting something at your event and want as many people to know about it as possible.

  • Instagram 

Think that Facebook and Twitter are the only social media platforms to include in your social media marketing plan? Think again! Instagram provides plenty of opportunities for businesses to make their mark and improve their following. Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial, as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.

Are you looking for professional assistance when it comes to perfecting your social media marketing plan for 2019? Then look no further than New Media Marketing. Contact us today to learn more about our social media and mobile marketing services in North Carolina.

Essential Online Marketing Tips to Boost Your Retail Strategy This Festive Season

Ken Bowden - Saturday, November 3, 2018
ecommerce 101

ecommerce 101

In the peak season leading up to Christmas, your SEO marketing and digital strategies become even more important. To make the most out of the spending frenzy, here are a few essential online marketing tips to boost your retail strategy:

Remarketing Is Key

Remarketing is an indispensable technique for retailers during the festive season. The retargeted customer spends close to 50% more than the average customer does during the peak spending season and retailers see an average increase of over 21% on peak days such as Cyber Monday. Some tips to optimize your remarketing strategy include:

  • Optimizing the copy in your ads, graphics, and calls-to-action in line with the big spending days, promotions or sales that you are offering. Encourage direct response through compelling copy.
  • Drill down into segmented audiences and avoid retargeting shoppers with product categories that they have already bought. For personalization to work, you need to make sure you are displaying products that they would want to buy, not things that they already own.
  • Create long tail campaigns by using your peak database to cross and up-sell after Christmas. Many people will be looking for great offers during January when many retailers have big sales. You can use this as an opportunity to remarket products that customers showed interest in during the festive season.
  • Retarget customers who have added items into your website’s shopping cart with personalized reminders, delivery deals and extra discounts.
  • Re-engage customers who have bought products or have taken up special discounts and deals during the festive season. Offer them new, even more compelling deals.

For effective social media marketing during the festive season, make use of social media automation tools such as Hootsuite. That way, you can schedule your content, promotions, and sales content in advance. Research the peak times on the different social media platforms to get your time scheduling right, but do not schedule all your content in advance. You need to be able to respond to customer feedback in real time and advertise relevant promotions on the fly, so be sure you have a social media manager who is keeping track of your social engagements during this time.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in SEO marketing, pay per click advertising, and mobile content marketing. Contact us to help you boost your retail strategy this festive season.

What does Google think of your website?

Ken Bowden - Monday, July 23, 2018
Google-Ranking

Google-Ranking

The internet is full of spammy websites and websites that don’t really add value to the web. Consider how often you hop onto Google to find information about something you’re interested in and click on something in the search results that seems relevant only to be taken to a website that doesn’t say anything worthwhile or is completely off the mark.

Many times, a Google that ranks on the first page of search results but doesn’t offer valuable information got there due to ‘black hat SEO practices’. This means that the website is currently succeeding at finding loopholes in Google’s search algorithms and ranking high due to using the right keywords in the right places and having a link building strategy that helps them pass Google’s spam radars.

The bad news for these sites is that their time is limited. Google is very focused on providing a good user experience and they continuously update their algorithms to make sure users don’t get sent to websites that only offer low-quality information. But how do you know what Google thinks of your website specifically?

One way to see what Google thinks of your site is by using the free keyword tool. This tool can show you what keywords the search engine associated with your website. If you use the tool, fill in your website’s URL in the section that says ‘website content’ and then ‘get keyword ideas’. Google will then show you the keywords that it believes represent your site as well as offer a list of suggested keywords.

While this can give you an idea of the keywords that Google associated with your site, it’s not a foolproof way of determining whether Google thinks you run a spammy site or not. Some of the tell-tale signs of a spammy site include the following:

  • Keyword stuffing: Well-placed and well thought out keywords in your meta title, meta description, alt text, URLs, and content can help search engines identify what your site is about, but don’t overdo it. If Google thinks you are overdoing the SEO and keyword stuffing, then they may be more likely to rank you as spammy.
  • No quality content: Spammy websites don’t have quality content that helps people. Whether you’re selling products or services, you need educational, high-quality content on your site so that people can read about what you have to offer.
  • Pages not found and broken links: Spam websites aren’t maintained and updated regularly. A red flag is many “Pages Not Found” messages and broken links on the site. Do regular housekeeping on your site so that your pages don’t lead to a bunch of dead ends.

Need help with your SEO, social media marketing or any other type of digital marketing initiative? WSI New Media Marketing can help you. Contact us for more information today.

Is your brand ready for Black Friday and Cyber Monday?

Ken Bowden - Monday, November 6, 2017
seo-marketing

seo-marketing

The holiday season is just around the corner and Black Friday and Cyber Monday are huge events that every business should capitalize on. The sales figures from last year’s retailers show remarkable spikes in purchases.

In 2016, American and UK-based online retailers alike saw their traffic explode on Black Friday, with 220% more sessions than a normal day (according to research by econsultancy.com). Statistics by Techcrunch.com showed that despite significant discounts, Black Friday sales totalled $3.34-billion spent online (a 21.6% increase year over year). Fortune Magazine reported that Cyber Monday sales in 2016 broke records, reeling in $3.25-billion.

Instead of taking a back seat and watching your competitors make money, be proactive and consider the following ways to give your sales a massive boost:

Slash your prices

Consumers are used to being able to rake in mega savings on Black Friday and Cyber Monday, so make sure your products are also available at discounted prices. While a below-average price tag isn’t necessarily a great idea for a random promotion, you can move a lot of stock during this time of year so it’s worthwhile to jump on the bandwagon and offer lower prices than usual.

Come up with a freebie

Everyone loves to get something for nothing. If you have products that simply aren’t selling, consider adding them as an extra freebie upon a purchase. You could also consider offering free shipping if a certain number of products are purchased.

Service-based savings

If your business is service based or based on a subscription model, then you can also tap into the Black Friday and Cyber Monday frenzy. Offer a free trial of your software or a free consultation.

Run a competition

Competitions are a great way to boost engagement with your brand and increase your number of social media followers and newsletter subscribers. Host a contest that will excite both your existing and potential customers. If you can incorporate a social-sharing element, where people generate their own content and share it across their networks, even better!

Create comprehensive campaigns

A solid digital marketing strategy means that you have to hit a number of touchpoints. Instead of a single email blast, work with a social media or internet marketing expert to create a steady stream of content related to your Black Friday and Cyber Monday offerings. Your target audience should be seeing what you have to offer on their phones, social media feeds, on your website and in their inboxes.

You will need effective social media marketing and SEO marketing for your Black Friday and Cyber Monday initiatives, so contact WSI New Media Marketing in Greensboro, North Carolina for everything from Pay Per Click advertising and mobile content marketing today.

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