Dominating social media is about so much more than simply posting regular updates and replying to any engagement from your followers. The secret to making a real, lasting success of your social media efforts is to create a comprehensive social media marketing plan. Here are a few things that the New Media Marketing team thinks every social media marketing plan needs in order to be successful:
You need to be very clear about what it is that you want to achieve through effective social media marketing:
- Do you only want to make your business and brand more visible online?
- Do you want to influence people?
- Build trust and credibility?
- Let your customers talk about your brand?
- Increase engagement and build your following?
It is very important to decide on your objectives before you decide on which technologies to use, or which trends to embrace. Clear objectives will also help to make your success and ROI measurable.
While it is possible to make waves on social media without spending a thing, it requires a lot more hard work and dedication. Paid advertising helps to increase your reach, brand visibility, and engagement levels a lot faster – and you can target specific markets according to demographics, location, interests, online behavior, and more.
Live streaming came into its own in 2018, and it is still one of the biggest social media trends this year. Wondering when would be a good time to try it? Live streaming works great when used during events as it allows those who are not there to tune in regardless. This is especially beneficial if you are promoting something at your event and want as many people to know about it as possible.
Think that Facebook and Twitter are the only social media platforms to include in your social media marketing plan? Think again! Instagram provides plenty of opportunities for businesses to make their mark and improve their following. Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial, as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.
Are you looking for professional assistance when it comes to perfecting your social media marketing plan for 2019? Then look no further than New Media Marketing. Contact us today to learn more about our social media and mobile marketing services in North Carolina.