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What is Digital Marketing for Businesses?

Marianna Muscat - Tuesday, March 8, 2022
What is Digital Marketing for Businesses

Is it possible that digital marketing accounted for X’s success?” wondered Y*. They sold similar products at matching prices and offered comparable service. Read on to find out X’s secret!

What is Digital Marketing?

Simply put, online marketing is the promotion of your brand using digital media. It connects with your target audience via the internet and smart devices. It uses digital means to disseminate your brand message, advertise, and track the impact of your brand. It usually refers to marketing efforts that appear on mobile phones, laptops, tablets, or any type of digital devices.

Here are The Different Types of Digital Marketing

For a company taking its first foray into the world of digital marketing, it can be intimidating. All the jargon, abbreviations, and ever-changing algorithms seem daunting – never mind the myriad different types of digital marketing. Let’s explore the digital marketing channels you might use as part of your digital marketing strategy:

  • Content marketing is the base of all your marketing campaigns. Whenever you distribute messages that educate, entertain, encourage, or persuade your audience, you are creating content.
  • Search engine optimization, a.k.a. SEO is the heartbeat of all digital marketing tactics. By analyzing the keywords and rankings of your website, you can work to optimize your digital presence to be higher up on the search engine results page (SERP).
  •  PPC stands for pay-per-click – a way to advertise on search engines like Google by bidding on keywords that bring in the most online traffic. Your account is billed every time someone clicks on one of your ads.
  • Search engine marketing (SEM) combines PPC and SEO efforts to attract visitors to your website through search engines using paid and unpaid methods.
  • Social media marketing (SMM) helps you reach your audience via social media platforms from LinkedIn to TikTok.
  •  Email marketing is a fantastic tool for promoting offers and discounts, sharing content, and distributing relevant information directly to subscribers’ inboxes.
  • Mobile marketing sends messages through SMS and push notifications that reach your audience on-the-go.
  • Influencer marketing and affiliate marketing involve collaborating with people in a position of eminence – be they industry experts or social media celebs.

Why Do You Need Digital Marketing for Your Business?

Digital marketing is to organizations. In comparison to print, radio, and television ads, it is deemed less expensive. In a manner that traditional advertising and marketing cannot, digital marketing campaigns are simple to set up, execute, and track, with outcomes that are quantifiable. 

As X discovered, digital marketing is essential for business success because it is:

  • Affordable and offers great ROI
  • Flexible – test, measure, and tweak
  • Interactive – engage and manage your reputation to be regarded as an authority
  • Accessible where your audience is
  • Exciting – include multiple types of media, interact with influencers, track your customers’ buying journeys

If, like Y, you would like more information on how to leverage digital marketing to outperform your competitors, contact WSI New Media Marketing at 336.763.4006 or online. (*Names changed to protect the innocent!)

What Business Owners Need to Know About Clubhouse

Marianna Muscat - Monday, July 5, 2021

Here’s what you need to know about how Clubhouse can enhance your social media marketing business.

What Is Clubhouse?

Clubhouse is a live audio app that works by invitation only. It works on both Android and IOS devices. It makes it possible for a user to go into a room and listen to what is being said and even participate in the conversation with up to 5000 participants. The feature that people really love about the app is that it does not save conversations. Once the conversation is over, the data disappears.

According to The Guardian, “The exclusive invitation-only social networking app is a hybrid of conference calls, talkback radio and Houseparty.”

How To Use Clubhouse For Your Business

It is great for networking and learning. When you are an audience member, it is easy to find like-minded people.

Meetings are simplified using this app and because it is audio, it doesn’t eat up too much data for those who are on the move.

By clicking on a person’s icon in a meeting, you can see the person’s bio. You are able to see how many followers they have, who those followers are and what interests the person has. You can also see what CLUBS this person is in. This type of easy-to-access data is invaluable for advertising and marketers.

There is an algorithm which makes a decision about what content to show you based on who you are following.

There is no private messaging on this app. A lot of the networking from Clubhouse happens off-platform, for example on Instagram and Twitter.

There are two ways to start a conversation: you can schedule one or spontaneously start one up. For marketers, this is a great way to be instantly responsive to happenings in the industry or the world at large. Social media marketing can be boosted by hosting talks by industry experts or launches without even having to go to the effort of planning a full-scale event.

Celebrities such as Elon Musk and Mark Zuckerberg have made appearances on Clubhouse. While in Europe,  its popularity was boosted when German podcast hosts Philipp Klöckner and Philipp Gloeckler started an invite-chain over a Telegram group, bringing German influencers, journalists and politicians to Clubhouse.  Reuters has reported that the demand for membership is now so high that a market for them has sprung up on platforms like Reddit, Craigslist and eBay.

It is time to add Clubhouse to your digital marketing repertoire. Contact New Media Marketing for more information on how this new social media marketing platform can create the emotional connections that improve customer affinity and retention and engage employees.

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