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The Different Strategies of Digital Marketing

Marianna Muscat - Thursday, March 10, 2022
Powerful digital marketing strategies in 2022

Learn about the different digital marketing strategies used by businesses today along with the pros and cons.

The Different Types  of Digital Marketing

Here are some of the types of digital marketing you may incorporate:

  • Search engine optimization (SEO) is shrouded in mystery – only because Google and other search engines change their algorithms to deter cheap tricks. The goal of SEO is to increase your ranking on search engine results pages (SERPs) to ensure that your business is found by your target audience.
    • On-page SEO optimizes web pages to boost search visibility using elements such as content, keyword usage, structure, metadata, and UX.
    • Off-page SEO deals with increasing your authority using elements like backlinks and social shares and accounts for 75% of SEO.
  • Search engine marketing (SEM) is a type of internet marketing that uses paid advertising above search results to attract visitors to your website. SEM leverages keywords that are searched often on search engines to improve the ranking of your website on SERPs. Consequently, a lot of planning and keyword research is needed to yield long-lasting results. Google AdWords can reach 90% of global internet users.
  • Pay-per-click (PPC) is similar to SEM in that it is a form of paid advertising where you are charged only when a user clicks on your ad. This digital marketing strategy is not limited to search engines, but can also be found on Facebook Ads, Instagram Ads, and even banner ads. Because the cost per click (CPC) is determined by how popular the keyword is, finding keywords that are in-demand yet reasonably priced is key. 
  • Content marketing is the cornerstone of all marketing efforts. Whether used on your website, in blogs and newsletters, or for video marketing or podcasts, high-quality content adds value. Although used in digital advertising, content is more than just hard selling. What you share must inform, amuse, inspire, or convince your prospects and buyers through its relevance. Because content marketing is a specialized and ongoing activity, using the services of a professional content marketing team is worth spending money on.
  • Social media marketing (SMM) targets your audience on social media platforms. There is a network for every kind of business, e.g., Facebook, LinkedIn, Instagram. The beauty of SMM is that it makes two-way communication easy through comments, likes, and so on. For actionable insights, each platform has some form of analytics; and for maximum efficiency, marketing automation can schedule posts for when your audience is browsing social media.
  • Email marketing, when used appropriately, helps you build your mailing list, onboard new buyers, and retain existing customers. By including social buttons, referral rewards, and compelling content, email marketing can be a highly integrated marketing tactic that shortens the sales cycle.
  • Mobile marketing reaches your audience via their smartphones or tablets. Considering that we spend “a third of our waking time (4.8 hours/day) on mobiles”, getting your message in front of consumers means sending it to their cellular phones. Geofencing lets you target mobile ads to clearly defined audience segments for relevant engagement.

Why Should I Have a Digital Marketing Strategy?

Online marketing success requires a roadmap that starts with a thorough analysis of your competitors, market segmentation, and persona development. Only then can you create a digital marketing plan that aligns with your marketing goals, resources, and budget. To implement your plan, schedule online activities, launch, and then measure and manage the results.

Pros of Having a Digital Marketing Strategy

  • Reach a wider audience and tap into new markets.
  • Personalize content to grab users’ attention.
  • Build relationships with engaging marketing tactics.
  • Cost effective when ROI is measured.

Cons of Having a Digital Marketing Strategy

  • Trolls can cause unnecessary stress.
  • The changing algorithms and regulations enforced by search engines means you must stay up to date.

To explore the best digital marketing strategies for your business, get in touch with WSI New Media Marketing online or call 336.763.4006.

What is Digital Marketing for Businesses?

Marianna Muscat - Tuesday, March 8, 2022
What is Digital Marketing for Businesses

Is it possible that digital marketing accounted for X’s success?” wondered Y*. They sold similar products at matching prices and offered comparable service. Read on to find out X’s secret!

What is Digital Marketing?

Simply put, online marketing is the promotion of your brand using digital media. It connects with your target audience via the internet and smart devices. It uses digital means to disseminate your brand message, advertise, and track the impact of your brand. It usually refers to marketing efforts that appear on mobile phones, laptops, tablets, or any type of digital devices.

Here are The Different Types of Digital Marketing

For a company taking its first foray into the world of digital marketing, it can be intimidating. All the jargon, abbreviations, and ever-changing algorithms seem daunting – never mind the myriad different types of digital marketing. Let’s explore the digital marketing channels you might use as part of your digital marketing strategy:

  • Content marketing is the base of all your marketing campaigns. Whenever you distribute messages that educate, entertain, encourage, or persuade your audience, you are creating content.
  • Search engine optimization, a.k.a. SEO is the heartbeat of all digital marketing tactics. By analyzing the keywords and rankings of your website, you can work to optimize your digital presence to be higher up on the search engine results page (SERP).
  •  PPC stands for pay-per-click – a way to advertise on search engines like Google by bidding on keywords that bring in the most online traffic. Your account is billed every time someone clicks on one of your ads.
  • Search engine marketing (SEM) combines PPC and SEO efforts to attract visitors to your website through search engines using paid and unpaid methods.
  • Social media marketing (SMM) helps you reach your audience via social media platforms from LinkedIn to TikTok.
  •  Email marketing is a fantastic tool for promoting offers and discounts, sharing content, and distributing relevant information directly to subscribers’ inboxes.
  • Mobile marketing sends messages through SMS and push notifications that reach your audience on-the-go.
  • Influencer marketing and affiliate marketing involve collaborating with people in a position of eminence – be they industry experts or social media celebs.

Why Do You Need Digital Marketing for Your Business?

Digital marketing is to organizations. In comparison to print, radio, and television ads, it is deemed less expensive. In a manner that traditional advertising and marketing cannot, digital marketing campaigns are simple to set up, execute, and track, with outcomes that are quantifiable. 

As X discovered, digital marketing is essential for business success because it is:

  • Affordable and offers great ROI
  • Flexible – test, measure, and tweak
  • Interactive – engage and manage your reputation to be regarded as an authority
  • Accessible where your audience is
  • Exciting – include multiple types of media, interact with influencers, track your customers’ buying journeys

If, like Y, you would like more information on how to leverage digital marketing to outperform your competitors, contact WSI New Media Marketing at 336.763.4006 or online. (*Names changed to protect the innocent!)

5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

Ken Bowden - Sunday, November 15, 2015

 

5 Tips for Creating a Successful Facebook Holiday Marketing Campaign

You’ve been working all year to build relationships and connect with your audience on Facebook. Your business is growing and you’re in the home-stretch. The major holiday shopping season is here and you’re ready to step up your marketing game by creating a marketing campaign that includes Facebook. Here are some things to consider as you put your plan into action.

Clarify Your Goals

No, your  goal can’t simply be to “sell more.” Your goals for the holiday season need to be specific and tangible.  Provide clarity for each team member and in your promotions, so goals can be accomplished.  Create an enticing holiday package or something that will really draw your audience in. Hopefully they’ve been following you for a while and already trust you. Make sure they’re thinking of you when it’s time to start shopping.  Then you can measure your success by web traffic visitors or mailing list sign-ups and sales receipts, compared to last year.

Run a Contest

Running a contest is an incredible way to gain exposure for the holidays,  but you’re going to need to make sure you familiarize yourself with Facebook’s contest guidelines. You can ask people to answer a question, comment on or like a post, post a photo, or something else that creatively fits within contest guidelines. Once you’ve determined your contest goals, rRun the contest, choose a winner, and make sure you thank everyone else who participated by offering a discount or coupon code. The people who are excited about your product or service will jump on it.

Coupons

That brings us right to coupons. Take advantage of them. You don’t have to run a contest to offer coupons or discount codes. People love discounts and hate feeling like they’re paying full-price – especially during the holiday season. A coupon can be for a discount off of a particular item or even for something as simple as free shipping. You don’t have to break your business or give things away. Facebook has great tools you can use to create coupons or ads.

Local Awareness Ads

Take some time out to read and learn about Local Awareness ads on Facebook. This is an incredible tool that ties in with mobile responsiveness. These ads will only show in a person’s Facebook feed if they are within a certain radius of your business, enticing them to simply stop by see what you have to offer or to call and make an appointment. Timing is everything during the busy holiday season.

Create a Calendar

Keep your fans engaged by creating a content and events  calendar with daily prizes, games, competitions, incentives and things that are fun as well as related to sales. A 12 Days of Christmas calendar or something equally enticing and engaging will keep your fans coming back to look for more – to see if there’s something new that’s fun or enticing. Keep them on their toes and surprise them!

We know it’s not easy to juggle your online marketing campaign with the actual hustle and bustle of the holiday season. Give WSI New Media a call and we’ll help you stay organized and on track well into the New Year.

 

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