OUR BLOG

Common Reasons Why Your Pay Per Click Strategy Isn’t Delivering

Ken Bowden - Monday, March 11, 2019

Pay-per-click advertising

Pay per click advertising is a great way to get immediate traffic to your website, landing page, or e-commerce product page. But what happens when you log in to your AdWords account and see that your impressions are through the roof, but your click-through rate is lower than 1%? Besides panic, what is the first thing you should do?

  • Not Checking Your Settings

Many times, when we check a client’s PPC campaign that is underperforming, the settings are off. Perhaps you are targeting the wrong location or the budget you have set is incorrect. It is possible that an ad group did not get turned on. The first thing you need to do if you notice that a PPC campaign is not working is to check your settings.

  • Redirecting Your Audience To Your Home Page

If you are marketing a specific service or product, then you shouldn’t direct search engine users to the home page of your website. Make sure you have a high-impact landing page that is professionally written, compelling, and that gives your potential client all the information they need to do business with you. Each ad group should have its own landing page for the best results. Keep your website’s navigation simple so that they can find what they are looking for, information about the credibility of your brand, shipping information, and anything else they might want to know.

  • Neglecting Local Factors

All pay per click advertisers want the lowest possible cost per click (CPC), but it is virtually impossible to keep the costs at bay if you ignore local factors. Localize your PPC campaigns to ensure that you not only have local vendors in the areas that you are targeting, but that you are using everything from the right lingo and slang to the desired suburb areas.

  • Not Tracking Fraud Networks

Whether you are advertising on social media or the major search engines, there will likely be networks that distribute your ads. Some of these networks are fraudulent, which means that the traffic they send to your website and landing pages are fake. Ensure your ads are distributed to the right network so that you get genuine visitors.

  • Not Using Negative Keywords

There are many keywords that you do not want to rank for. Perhaps you want to avoid ranking for keywords such as ‘second hand’, ‘new’, ‘free’, or a specific color. Include all the negative keywords that you do not want to rank for to prevent your ad from being triggered by these words.

WSI New Media Marketing is a search engine optimization company in Greensboro, North Carolina. Contact us if you need help with your pay per click advertising strategy or campaign today.

What Are Trust Factors And Why Are They Essential To Your Website

Ken Bowden - Monday, March 4, 2019

website

“Trust is built when no one is looking” – Seth Godin

Trust factors are subliminal keys that your website sends out to users. Here are some of the most important trust factors to include on your site:

  • Social Media Icons

Having your social media profile icons visible on your website is good for local SEO and PR purposes, as well as establishing trust. You can put your social media icons in your website’s footer, at the top of the page, and on your Contact Us page. Make sure the icons link to your social media profiles and that these pages are regularly updated.

  • Site Navigation

Your site structure should be designed with users in mind. Not only does it help search engine crawlers to index pages, but it shows users that your website (and business) has been carefully planned and executed.

  • Contact Information

Include your phone number, email address, and full street address. This will help users to get in touch with you and to assure them that you are a legitimate business. It will also help to drive leads.

  • Reviews

People want to do business with companies that have been reviewed by real people. Reach out to your existing and happy clients and ask them if they would give you a review to publish on your website. It is a good idea to do this once a year so that you have updated reviews. Set a reminder in your calendar so that you can get ongoing feedback to share with potential clients on your website. An added benefit is that it can highlight potential weaknesses in your business.

  • Blogs

Blogs are a great tool to drive traffic to your website and to drive leads to your website. If you have educational and helpful blogs on your website, it can also help to create trust with your website visitors.

  • Returns Policy And Warranties

If you are selling products on your website, make sure that you have your returns policy and warranties where website visitors can easily find it. People are cautious to part ways with their credit card details and this information can make all the difference in closing more deals.

  • Secure Payment Gateway Symbols

Potential clients need to know that you are using trusted payment gateways and credit card processing. Include the information and iconic logos on your website.

WSI New Media Marketing is one of the top web design companies in Greensboro, North Carolina. Contact us for SEO Optimization services, pay per click advertising, and more.

Can Your Website Benefit From A Chatbot?

Ken Bowden - Monday, February 18, 2019

chatbot

Many of our web design clients have started to ask us whether it is worth it to incorporate a chatbot into their website designs. So, are chatbots just a fad?

If you have ever seen a chatbot on a website, then you have probably seen just how much potential a chatbot can offer. Whether or not you incorporate chatbots into your site will depend on your business and the industry you are in. Here are a few of the basic benefits that most companies will receive from using a chatbot:

  • Instant Marketing Channel

A chatbot is an instant marketing channel that allows you to sell to your customers in real-time while they are on your website. Instead of running the risk of your potential customer not finding what they are looking for or clicking away because they are not convinced, a chatbot can help you to close more deals.

You can even take this instant marketing channel one step further if you have an e-commerce website. With Facebook Messenger, your business will be able to sell and directly take payments inside the app, enabling you to quickly close deals and boost your bottom line.

Even if you are not selling physical products, chatbots are still very useful in marketing to your target audience. In the same way that you use email marketing, you can send messages directly to your audience about new content on your website, for example. This is a great option for companies in the B2B sector.

  • Build Relationships

Chatbots are a great channel for building relationships and selling to your audience. In today’s day and age, customers expect instant responses from clients. Investing in a chatbot will help you to meet this need.

  • Automated Customer Responses

If you are not planning on using chatbots for your sales and marketing, there are still uses that you should consider. You can give clients instant feedback with automated responses, which will help you up the engagement you have with clients. You can create automated quick, simple and repetitive responses to frequently asked questions. These predefined responses can significantly reduce the number of messages and queries that you need to respond to on a daily or weekly basis.

WSI New Media Marketing is a digital marketing agency and website design company for small businesses in Greensboro, North Carolina. Contact us for more information about chatbots and responsive website design today.

Hill Point Montessori Engages WSI for a New Website and SEO Campaign

Ken Bowden - Friday, February 8, 2019

Hill Point Montessori

Hill Point Montessori is a locally owned and operated Montessori preschool and elementary school. Founded in 2011, the authentic Montessori school serves children from preschool through sixth grade. As part of their Montessori program, Hill Point allows students the freedom to explore their curiosities within the curriculum as well as learn from older children as well. This encourages children to love learning both academics as well as everyday life skills such as cleaning up after themselves. Through ongoing assessment, teachers guide students to turn their weaknesses into strengths as they develop their interests and social skills.

To help Hill Point Montessori reach parents interested in alternative schools and finding a match for developing their children’s education, Hill Point Montessori has partnered with the SEO experts at WSI Connect to develop their internet presence.  

After collaborating on Hill Point Montessori to understand their programs unique attributes, WSI conducted keyword research to understand content areas of interest to prospective parents. This lead to the development of an SEO program for Hill Point Montessori, including a new, SEO optimized and mobile friendly website highlighting their programs for prospective students and featuring an overview video with parents and student testimonials, as well as an ongoing SEO program aimed at off-page optimization. This off-page SEO optimization program will include including link building, and blog development. From this work the following SEO pages have been identified as key pages for increasing their online presence:

The offsite SEO program will focus on creating unique content about Hill Point Montessori and the Montessori method.  The offsite blogs will be published on BloggerWordPress, and Weebly websites.

WSI Connect is looking forward to the continued success with developing the internet presence of this local Montessori School and assisting them in celebrating children’s intellectual curiosity and social developing.

This blog was originally posted at: https://blog.wsiconnect.com/hill-point-montessori-engages-wsi-for-a-new-website-and-seo-campaign

 

Does Google Think Your Website Pages Are Low-Quality? Here Is How To Tell:

Ken Bowden - Monday, February 4, 2019

web page

A sad fact is that there are many underperforming business websites out there. If Google thinks your website pages are low-quality, then you are going to struggle to not only get your website found, but also to get your phone ringing.

As an SEO services provider, we have come to realize that many people think that more content on their website is better, but this is not the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google.

If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authoritative content on your website, then you will have a higher chance of sending positive signals to Google.

The best way to determine a page’s quality is to focus on engagement metrics such as the following:

  • Total visits,
  • Internal and external links, and
  • Pages per visit. For instance, if a website visitor clicks through to other pages, then it is a good sign.

Some of the offsite metrics that you can measure include:

  • Page authority, and
  • Social shares.

Google considers a number of factors when determining the quality of a page. They are:

  • Unique content (including unique words, phrases, and sentences),
  • Links to the page,
  • Links from high-quality websites to your pages, and
  • The Page Answers the Query:

Google can determine whether your page answers the searcher’s query by analyzing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query.

WSI New Media Marketing offers SEO optimization and link building services in Greensboro, North Carolina. Contact us for more information today.

Here Is What Your Social Media Marketing Plan Needs for A Successful 2019

Ken Bowden - Monday, January 14, 2019

Social media marketing

Dominating social media is about so much more than simply posting regular updates and replying to any engagement from your followers. The secret to making a real, lasting success of your social media efforts is to create a comprehensive social media marketing plan. Here are a few things that the New Media Marketing team thinks every social media marketing plan needs in order to be successful:

  • Clear Objectives 

You need to be very clear about what it is that you want to achieve through effective social media marketing:

  • Do you only want to make your business and brand more visible online?
  • Do you want to influence people?
  • Build trust and credibility?
  • Let your customers talk about your brand?
  • Increase engagement and build your following?

It is very important to decide on your objectives before you decide on which technologies to use, or which trends to embrace. Clear objectives will also help to make your success and ROI measurable.

  • Paid Advertising 

While it is possible to make waves on social media without spending a thing, it requires a lot more hard work and dedication. Paid advertising helps to increase your reach, brand visibility, and engagement levels a lot faster – and you can target specific markets according to demographics, location, interests, online behavior, and more.

  • Live Streaming 

Live streaming came into its own in 2018, and it is still one of the biggest social media trends this year. Wondering when would be a good time to try it? Live streaming works great when used during events as it allows those who are not there to tune in regardless. This is especially beneficial if you are promoting something at your event and want as many people to know about it as possible.

  • Instagram 

Think that Facebook and Twitter are the only social media platforms to include in your social media marketing plan? Think again! Instagram provides plenty of opportunities for businesses to make their mark and improve their following. Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial, as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.

Are you looking for professional assistance when it comes to perfecting your social media marketing plan for 2019? Then look no further than New Media Marketing. Contact us today to learn more about our social media and mobile marketing services in North Carolina.

Just Appeals Chooses WSI for their SEO Campaign

Ken Bowden - Saturday, January 12, 2019

Just Appeals – The Law Office of Scott M. Davidson focuses on appellate and post-judgment litigation. Dr. Davidson has 20 years of experience litigating appeals. He has worked as a judicial law clerk for appellate justices at the Supreme Court of New Mexico and has taught courses in post-conviction litigation at the University of New Mexico School of Law. To know more about the services provided by their law firm, please visit their website.

WSI was hired to help Just Appeals build their online presence with the help of a SEO strategy. The below-mentioned pages have been added and optimized using the best global SEO practices:

https://justappeals.net/appealing-a-court-case-albuquerque-new-mexico/

https://justappeals.net/criminal-appeals-attorney-albuquerque/

https://justappeals.net/federal-court-of-appeals-albuquerque/

https://justappeals.net/appellate-court-albuquerque/

The initial on-site optimization effort included a Website Audit and optimization of the newly added pages on the website. With the optimized pages now live on the site, the strategy begins with the Off page optimization, which is comprised of building high quality backlinks and an ongoing blogging effort on authority websites such as WordPress, Weebly, Blogger, Tumblr and Medium.

Each month we’ll track the results of the SEO campaign. Various key metrics like rankings, traffic leads from organics visits, etc. will be measured. Our goal is to increase brand awareness through a custom-tailored marketing plan.

Are you looking for digital marketing services? Visit WSI, a leader in internet marketing in Albuquerque. We would be happy to discuss your goals!

Blog originally posted at: https://www.wsiwebenhancers.com/just-appeals-chooses-wsi-for-their-seo-campaign/

Digital Marketing Trends for 2019 from Top Social Media Agencies!

Ken Bowden - Wednesday, January 2, 2019

2019

Are you keen to learn more about the upcoming digital marketing trends in 2019? Whom can you trust to know exactly what is to come? Well, the top social media agencies, of course. Here are our predictions for digital marketing trends in 2019, as well as some helpful tips for putting them to use within your organization:

  • Virtual and Augmented Reality 

Virtual and augmented reality definitely are not newcomers to the digital marketing world – but it really looks like they are here to stay. Did you know that both markets are set to surpass $298 billion by 2023?

  • Voice Search 

One of the biggest considerations, when it comes digital marketing, is ensuring the best possible rankings and SEO optimization for your company’s website. That is why we always need to concern ourselves with how our potential clients are searching – whether it is by using Google or other search engines. According to industry experts, 2019 is sure to see a drastic increase in voice search queries. In fact, the figures are already astounding. For instance, one-third of the 3.5 billion searches performed on Google every day are voice searches. How do you cater for this? Simply start including long tail keywords and questions in your content. That is because when people voice search, their queries are usually a lot longer and more detailed.

  • Chatbots 

Ask any of the top social media agencies out there, New Media Marketing included, and they will tell you that the most crucial aspect of social media marketing is implementing an ‘always-on’ approach. Now, unless you plan to man your company’s social pages all day and night, the only way to do this is with a bit of help in the form of chatbots and automated messaging. Most website design companies will be able to implement a chatbot as part of your website design. Personalized responses are a big plus when it comes to using the latest chatbot technology. Thanks to machine learning, chatbots can be designed and developed to give people very personalized responses. Many times, people mistakenly believe they are chatting with a real person. While the idea is not to mislead anyone, you can ensure that customers are being helped in a conversational, individualized way thanks to Natural Language Processing.

Another benefit of chatbots? They allow you to gain actionable business insights. With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.

When it comes to digital marketing, including pay per click (PPC) advertising and mobile marketing, look no further than New Media Marketing. We are one of the top social media agencies that will be there to help you embrace each and every trend that 2019 brings with it. Contact us today to learn more.

5 Ways That Marketing Automation Can Boost Your Sales

Ken Bowden - Monday, December 17, 2018

marketing automation

Marketing automation is a proven way to streamline your business and make more money. Here are five ways in which marketing automation can boost your sales:

  1. Strike While The Iron Is Hot

If you are ready to buy something and you are struggling to close the deal, how easy is it for you to ditch the first company and go to their competitor? Companies need to be more responsive than ever before, with many brands employing full-time community managers and even using chat bots to make sure their potential clients are being engaged when they want to close a deal.

Marketing automation helps you respond to inquiries quickly. If you want to ensure that inquiries are always responded to within an hour, then talk to a digital marketer to include automatic lead notifications in your CRM system.

  1. Lead Scoring

You need to separate your hot leads from your cold ones. A lead scoring system can give you an objective way to automatically assess how urgent a lead is and how the leads should be prioritized. This eliminates the problem of hot leads slipping through the cracks due to human error.

  1. Better Insights About Your Potential Buyers

Marketing automation tools can give you greater insights about your potential buyer’s interactions with your brand. Regardless of whether the prospect met a sales representative at a conference, found your website on Google or downloaded a free white paper, you will be able to track what they know about your business and see which pages on your website they have interacted with before. This can give your sales team powerful insights about the products or services they may be interested in, the industry they are in, and what problems you could potentially solve for them. From here, you can tailor your responses with content tailored to their needs.

  1. Lead Nurturing

Getting a person to trust you and do business with you online is no small feat. One of the most powerful ways that marketing automation can boost your sales is through lead nurturing.

A digital marketer can work with you to create a steady stream of content that is tailored at educating readers about your business, showcasing you as a helpful thought leader, and building a solid relationship that can result in a sale. The content will have carefully scattered calls to action and if a client does not schedule a call, then a second round of educational emails with a ‘schedule to call’, call-to-action can be sent out.

  1. Personalized Communication

Instead of writing the same emails over and over again, personalized emails can easily be created with automation. It is a simple but highly effective way to boost your sales.

WSI New Media Marketing is a digital marketing company in Greensboro, North Carolina. Contact us if you need help with your marketing automation.

How to Use Facebook for Your Retail or E-Commerce Business

Ken Bowden - Monday, December 3, 2018

Facebook marketing 

Facebook ads are a great way to drive Facebook users to your online store. Anytime you are creating Facebook ads for an e-commerce site, you are going to want to start by selecting a large audience and then carefully narrowing it down to get the most bang for your buck.

If you are in the health and fitness niche, for example, then you can start by selecting ‘fitness and wellness’ as your targeted group on Facebook’s ad manager. This will show you that the ads are targeting over 100-million people, so your goal is to drive this audience down. If you are selling yoga mats, then you can choose to zone in on Facebook users who have listed yoga as an interest. This will show you that you now have an audience of 40 million people, but you can’t just go and market yoga mats to 40 million people.

You need to find a way to further narrow this audience down. One way to do this is segment it down to ‘yoga mats’, which will lead you to a group of 210 000 people, which is a much more reasonably sized audience. This is where a lot of beginners start to struggle. They think because they have found their product niche on Facebook that they are ready to start marketing but showing ads of yoga mats to people who have said they are interested in yoga mats likely will not yield the results you were expecting. If you change your target audience to people who are interested in yoga as well as online shopping and certain yoga brands (such as yoga clothing brands), then you already have a more relevant target audience.

Another great way to use Facebook to market your retail business is to announce promotions and events exclusively on Facebook. If your audience knows that you run promotions and sales on Facebook, then they will have a reason to check out your page regularly. You can also use your Facebook page to share relevant and timely content online. The fact that Facebook doesn’t have a character limit or that your post doesn’t have a timeframe attached to it means you can combine your social media strategy and content strategy and share links to your company’s blog posts or other thought leadership pieces on your site.

WSI New Media Marketing is a social media marketing company in Greensboro, North Carolina.  Contact us if you need help with your social media marketing strategy.

Stay Connected

© 2014 WSI New Media Marketing. All rights reserved.