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Marketing 101: Inside marketing automation

Ken Bowden - Monday, November 20, 2017

As a business owner, marketing and especially digital marketing may seem like a very time-intensive task. How do people have time to respond to social media conversations about their brand, schedule follow-up emails after networking events and keep in touch with existing clients on a regular basis without these activities absorbing all of their time? The answer lies in the marketing automation tools that they use.

Many processes can be streamlined and automated thanks to intuitive marketing automation systems. Whether you want to improve conversation rates, get the most bang for your digital marketing buck, track traffic or tap into social media channels more efficiently, marketing automation can help you. The type of tools and solutions that you use will depend on your goals. Consider the following options and scenarios:

Email marketing automation

If you are regularly publishing blog posts or have a whitepaper on your website, then you ideally want to keep in contact with people who are reading your content or downloading your whitepaper. You can create an email marketing campaign that follows up with people who have contacted you at certain times. These messages can be customized to mention the touch-point that the potential customer had with your business and give them more information, content or product suggestions based on these interactions. Email marketing automation software helps you to create a database of your contacts and send them the right message at the right time.

Social media listening tools

Not everyone has time to post on social media every day, which is why social media scheduling platforms like Hootsuite and Tweetdeck are such a huge success. Social media tools take this type of automation one step further by notifying you when people are discussing your product, brand or topics in your industry. This gives you the opportunity to become a part of the conversation without having to do daily searches on each social media channel.

Tracking metrics

Marketing automation goes beyond process automation to help gain marketing insights into the programs that you are launching. You can prove and improve marketing ROI with solid metrics that are produced in these platforms.

Automating key processes can reduce your campaign budget because fewer human resources are needed. You can also measure and optimize your marketing investments by figuring out your conversation rates and your digital marketing’s effect on your sales pipeline.

WSI New Media Marketing in Greensboro, North Carolina is an SEO service provider that can guide you through the process of automating key marketing processes. Contact us for more information today.

Is your brand ready for Black Friday and Cyber Monday?

Ken Bowden - Monday, November 6, 2017

seo-marketing

The holiday season is just around the corner and Black Friday and Cyber Monday are huge events that every business should capitalize on. The sales figures from last year’s retailers show remarkable spikes in purchases.

In 2016, American and UK-based online retailers alike saw their traffic explode on Black Friday, with 220% more sessions than a normal day (according to research by econsultancy.com). Statistics by Techcrunch.com showed that despite significant discounts, Black Friday sales totalled $3.34-billion spent online (a 21.6% increase year over year). Fortune Magazine reported that Cyber Monday sales in 2016 broke records, reeling in $3.25-billion.

Instead of taking a back seat and watching your competitors make money, be proactive and consider the following ways to give your sales a massive boost:

Slash your prices

Consumers are used to being able to rake in mega savings on Black Friday and Cyber Monday, so make sure your products are also available at discounted prices. While a below-average price tag isn’t necessarily a great idea for a random promotion, you can move a lot of stock during this time of year so it’s worthwhile to jump on the bandwagon and offer lower prices than usual.

Come up with a freebie

Everyone loves to get something for nothing. If you have products that simply aren’t selling, consider adding them as an extra freebie upon a purchase. You could also consider offering free shipping if a certain number of products are purchased.

Service-based savings

If your business is service based or based on a subscription model, then you can also tap into the Black Friday and Cyber Monday frenzy. Offer a free trial of your software or a free consultation.

Run a competition

Competitions are a great way to boost engagement with your brand and increase your number of social media followers and newsletter subscribers. Host a contest that will excite both your existing and potential customers. If you can incorporate a social-sharing element, where people generate their own content and share it across their networks, even better!

Create comprehensive campaigns

A solid digital marketing strategy means that you have to hit a number of touchpoints. Instead of a single email blast, work with a social media or internet marketing expert to create a steady stream of content related to your Black Friday and Cyber Monday offerings. Your target audience should be seeing what you have to offer on their phones, social media feeds, on your website and in their inboxes.

You will need effective social media marketing and SEO marketing for your Black Friday and Cyber Monday initiatives, so contact WSI New Media Marketing in Greensboro, North Carolina for everything from Pay Per Click advertising and mobile content marketing today.

B2B and B2C content marketing – What’s the difference?

Ken Bowden - Monday, October 16, 2017

Content-marketing-Greensboro

Content marketing strategies can benefit every aspect of your digital marketing strategy, from social media marketing and link building to raising brand awareness and showcasing your thought leadership in the industry. When we say ‘content marketing’, however, we don’t necessarily mean the same thing for both B2B and B2C businesses or purposes.

When creating content for the B2B and B2C markets, there are a few important things to be kept in mind:

Building loyalty vs compelling someone to buy

If you are selling products to consumers (B2C), then you need to write compelling copy that will not only convince someone to buy products from you, but also create a sense of urgency to do so. B2B marketing is a whole different ball game. With B2B content marketing, you need to build loyalty and trust. Some of the ways to do this is to showcase your knowledge and experience in the industry, provide helpful information, and use your content to start building familiarity with your readers.

The difference between B2B content marketing and B2C content marketing will become increasingly apparent when you start setting goals. Work with a digital marketer to establish clear goals and measurement strategies for your content and social media campaigns.

Types of content

The types of content that you create will also be different with B2B content marketing and B2C content marketing. Articles, whitepapers, how to guides and webinars, for example, work well in the B2B realm, while B2C content may take other forms, such as pictures, product demonstration videos, and infographics. Visuals and images get more views on social media, so if you want your potential customers to see what you have to offer, then be sure to include attention-grabbing pictures in as part of your content and social media strategy.

Distribution channels

Once you’ve created your content, you need to think long and hard about the distribution channels that you will use to get your content seen and read. With B2B content marketing, things like LinkedIn Pulse blogs, guest blogging, articles on your website and thought leadership pieces in online publications would be a good idea. Content that has been created for the B2C market may benefit more from social media marketing strategies that include platforms like Instagram, Snapchat, Twitter and Facebook.

WSI New Media Marketing in Greensboro, North Carolina is a social media agency that can help you with content marketing and related social media services. Contact us for more information today.

Chicago Law Firm Hires WSI for SEO Digital Marketing

Ken Bowden - Wednesday, October 11, 2017

McKenna Storer, top-rated insurance defense and corporate law firm located in Chicago, hired WSI for implementation of a search engine optimization (SEO) and digital marketing program. WSI’s personalized and holistic approach to online marketing and law firm SEO was an important factor in the hiring decision. 

For more than 60 years, the attorneys at McKenna Storer have been delivering outstanding legal representation to their clients in a broad range of practice areas that include insurance defense, complex and toxic torts, construction litigation, professional and medical malpractice defense, banking and commercial finance, bankruptcy, trusts, and probate. Fortune 500 companies and large corporations, as well as small businesses and individuals, have come to rely on McKenna Storer attorneys to help resolve difficult disputes, handle complex litigation, seal critical deals and provide sound legal advice.

Because McKenna Storer is located in one of the most competitive legal markets in the United States, WSI crafted a digital marketing program using a lean approach.  With a primary focus on long-term results, some of the services in this legal marketing plan included a new professional design for the firm website (implemented by the firm’s web developer), persona research and development, content marketing, social media optimization, and SEO plan.

Implementing Law Firm SEO

The SEO program created for McKenna Storer focuses on increasing visibility for the firm’s web pages that focus on some of the key areas of law practiced by their attorneys. The keyword topics for those practice areas include:

 

Content Marketing for Lawyers

Because the content marketing plan is important to increasing online visibility for lawyers and a law firm, McKenna Storer wasted no time before implementing a blogging schedule for designated attorneys. To kick off the process, WSI held a blogging workshop to provide guidance on reaching prospective clients, target audiences and blogging best practices.  

To complement the content marketing and SEO efforts, WSI completed some social media optimization with the existing Facebook page and built profiles on LinkedIn, twitter, and Google+. Helpful content relevant to latest developments in the firm’s various practice areas will also be shared on WordPress, Tumblr, Blogger, and Weebly.

WSI is the largest organization of digital marketing consultants in the world, with offices in more than 80 countries. Offering a full range of digital marketing services including website design and development, search engine optimization, search engine marketing (paid search advertising), email marketing, social media marketing, marketing automation and much more. WSI eMarketer is the local WSI office in the Aiken, SC – Augusta, GA metro area. 

For more information on WSI’s capabilities and strategies around SEO, Search Engine Marketing, Paid Search (Google AdWords, Facebook ads, etc), Marketing Automation, and online marketing opportunities in general, please email us for a free analysis and consultation.

This post was first published at:  http://www.wsiemarketer.com/blog/mckenna-hires-wsi-law-firm-seo/

Eye-bot Aerial Solutions Sees SEO from a New Perspective

Ken Bowden -

Since the FAA has allowed for the widespread commercial use of drones, Eye-bot Aerial Solutions has been providing the Tristate area industries the opportunity to gain a competitive advantage through enhanced data collection via the latest in cutting-edge drone photography and 3D modeling services.

The aerial photography business has been providing fully insured, FAA-certified aerial assistance to a number of industries, to include:

With custom-designed solutions, the services of Eye-bot are designed to deliver highly accurate data on the state and position of company assets. Unlike other drone service companies, with Eye-bot, customers do not have to buy or lease equipment, making the use of drone services faster, safer, and more economical. Services include but not limited to aerial photography services, aerial photogrammetry, drone inspection services, drone mapping services, and other UAV services.

To bring Eye-bot’s web presence to a higher level, the digital marketing experts at WSI custom-tailored an SEO marketing plan designed around essential keywords integral in boosting the drone aerial photography firm’s search ranking and web presence. To ensure the company website was aligned with the company’s high-tech brand image, a mobile device friendly website was designed to increase ease-of-use and visibility.

Giving it an edge over other UAV companies, WSI also helped the drone service company enact a blog campaign designed around the benefits of drone use and its service specialties. Published on and off-site via WordPress, Tumblr, Blogger and Weebly, page ranking and site traffic will earn a much-appreciated boost via the easy addition of such syndicated, shareable content.

WSI looks forward to helping Eye-bot continue to achieve new levels of success as the drone service industry grows.

About WSI – We Simplify the Internet:

WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.

The blog was originally posted on https://www.wsiebranding.com/eye-bot-aerial-solutions-sees-seo-from-a-new-perspective/

Amstan Logistics chooses WSI for a New Digital Presence: Website and SEO

Ken Bowden -

 

Amstan Logistics Inc. of Hamilton, Ohio has delivered American products, goods and personal belongings around the globe.  In fact, they have been managing the delivery of American Standard’s products for decades.  They also offer logistics solutions to other growing companies.  Very simply, Amstan is a full service logistics service to any sized transportation need between any two points with experience and technology for the lowest cost.  Their new website uses the domain of www.Amstan.com.  Three main customer personas are targeted; Logistics Managers, Operations Managers and C-Level Executives each with different needs within the supply chain management.  Amstan Logistics rewards companies with risk and cost containment within the supply chain for improved business results.

WSI delivered a WordPress website and is executing an SEO campaign.  The goal of both is to cultivate lead generation and share Amstan’s expertise at using technology to deliver logistics excellence within the supply chain. 

The SEO implementation is focusing on their core competencies:

Third Party Logistics Provider |Logistics Company |Transport Companies

http://amstan.com/

Flatbed Trucking Companies in the USA | Amstan Logistics

http://amstan.com/why-ship-for-us/

Less Than Load (LTL) Shipping with Tracking in the USA with Amstan

http://amstan.com/why-ship-with-us/

Freight Management Logistics Services in the USA | Amstan Logistics

http://amstan.com/become-a-customer/

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: satisfying more customers with their supply chain management and logistics solutions to improve their bottom line.

This marketing strategy includes directory listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared:  https://www.wsiworld.com/nicholasgantenberg/2017/10/10/amstan-logistics-chooses-wsi-new-digital-presence-website-seo/

 

 

 

 

 

Imperial Mortgage & Real Estate Services Engages WSI for SEO

Ken Bowden - Friday, October 6, 2017

Imperial-Mortgage-and-Real-Estate

Imperial Mortgage & Real Estate Services, a local independent realtor and mortgage broker, has engaged WSI to implement an SEO program to promote their knowledge and services in the Placer County, Sacramento County, and Nevada County areas. The goal of the engagement is to improve their online presence through optimized and engaging content, thus improving search ranking and lead generation.

WSI has begun the process by optimizing the 4 key services for Imperial Mortgage & Real Estate Services:

Real Estate

Homes for Sale

Home Loans

Reverse Mortgages

The optimization considered search behavior of a variety of target personas, from first-time homeowners to aging seniors who are downsizing for retirement.

In addition to onsite page optimizations, WSI is also be providing monthly content marketing to support Imperial Mortgage & Real Estate Services News Blog and Social sites.

Imperial News Blog

Facebook

Google+

Twitter

YouTube

LinkedIn

Tracking has begun and the website is performance has been accurately benchmarked. Activity is beginning to increase with the addition of quality content. WSI is excited to be part of the growth of Imperial Mortgage & Real Estate Services.

This post originally appeared: http://www.wsicybersmart.com/imperial-mortgage-real-estate-services-engages-wsi-seo/

 

Essential tips for increasing your website’s rankings

Ken Bowden - Monday, October 2, 2017

Improving-website-rankings-Greensboro

So you’ve thought about your branding, your logo and your corporate colors. You’ve created an intriguing website that showcases what you have to offer…but the calls aren’t coming in. What could be wrong?

Many times, your target audience simply isn’t able to find your website and content. One way to fix this is to invest in Search Engine Optimization. While some digital marketers try to sell SEO as a ‘smoke and mirrors’, complicated solution, there are a few straightforward things that you can do to increase your website’s rankings.

Do keyword research

It’s possible that you aren’t focusing on the right keywords. Perhaps you are a plumber in Greensboro, but the content on your site isn’t telling Google about the types of services that you offer. A digital marketer can help you zone in on related keywords that you should be including in your content, meta titles, meta data and alt tags. These words could be anything from ‘hot water heater repairs’ to ‘swimming pool pump plumber’.

Many times, clients are able to offer the services or products that keyword research displays, they just didn’t think about adding the content to the site. Keyword research is a very important exercise that any business owner should invest in.

Inbound and outbound links

In the past, ‘black hat’ SEO tactics included paying for low quality links in order to indicate to Google that other sites were pointing to a client’s website. Google regularly updates their SEO algorithms and they now check that links pointing to your site are from legitimate websites. Links from popular, high quality websites will also boost your website’s rankings considerably.

Some of the ways to go about getting inbound links to your website is to list your company’s name, profile and URL in relevant directories and to publish guest blogs on relevant industry websites. A strategic link building strategy and content marketing strategy can help you get started with acquiring the links you need to rank well.

It’s also important to make sure that you have internal links (linking the various pages on your website to each other) on your site. Not only does this make your website more ‘sticky’ so that users can read more about what you have to offer, but it also helps to show Google what your website is about.

Name the images on your website

Google also draws images in the calculation of the ranking. Instead of having a random file name for your image, such as DSC163653.jpg, you could rather name images as Plumbing-Services-Greensboro, for example.

WSI New Media Marketing in Greensboro, North Carolina can help you with SEO optimization and link building services. Contact us for more information today.

OEM Air Compressor Selects WSI for SEO

Ken Bowden - Thursday, September 21, 2017

OEM-Air-Compressor

WSI Digital Marketing has recently launched new SEO efforts for OEM Air Compressor located in Chicago, IL. OEM Air Compressor supplies Industrial Air Compressors, Parts, Filters, Pumps, Lubricants, Air Dryers, and everything else related to Air Compressor Equipment to the entire continental United States. The company offers hard to find replacement parts for all makes of compressors and offers the lowest prices and the best guarantee in the business. They also offer industrial air-end rebuilding services.

WSI, a global leader in digital marketing services, was engaged to assist OEM Air Compressor to improve the online visibility of their air-end rebuilding services, which allow companies to save thousands of dollars by repairing their compressors instead of replacing them. Companies can ship their out of life air-ends to OEM, who rebuilds them to original specifications.

WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.

OEM Air Compressor and WSI will start the process by updating the air-end rebuilding pages on their website, which will be optimized for their market with the WSI’s on-page optimization process which includes copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.

Some of the specific pages that will be optimized are:

http://oemaircompressor.com/aircompressorairendrebuilding.aspx
http://oemaircompressor.com/airendrebuildingforingersoll-randaircompressors.aspx
http://oemaircompressor.com/airendrebuildingforatlascopcoaircompressors.aspx

The next step in the local search optimization will be the off-page optimization. WSI will be expanding OEM Air Compressor’s online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, TumblrWordPress, Weebly, and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/oem-air-compressor-selects-wsi-seo/

 

Mt. Pleasant Blacktopping chooses WSI for a New Digital Presence: Website, SEO and Paid Search

Ken Bowden -

Mt.-pleasant-blacktopping

Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years.  While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio.  This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com.  The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects.  Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption.  They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts.  As an added value, decorative asphalt is impressive in performance and aesthetic appeal.  Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects. 

WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns.  The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise. 

The SEO implementation is focusing on their core competencies:

Asphalt paving company

Commercial asphalt and paving

Residential asphalt and blacktop paving

Hot mix asphalt

Stamped asphalt

Paid Search (PPC) has focused on three campaigns: 

Commercial Solutions for Site Development, Paving, and Resurfacing

Residential Paving, Decorative Asphalt and Resurfacing

Premium Hot Mix Asphalt

Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix.  Who knew blacktop could be so hot and exciting?

This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth.  In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75. 

To learn more contact BraveWeb, LLC a WSI firm today.

This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/

 

 

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