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Don’t Forget Your SEO Competitive Analysis Checklist

Ken Bowden - Monday, May 7, 2018

When it comes to SEO marketing, there are so many different things to consider and do that it can be very easy to start operating in a ‘bubble’. While it is great to be focused on your own business, do not neglect to keep on top of what your competitors are doing.

Here is a quick checklist for an effective SEO competitive analysis:

  1. Choose Your Competitors Wisely

There is no point analyzing the SEO strategies of a company that isn’t taking your slice of the competitive pie. Choose to do a competitive analysis on companies who are in direct competition with you. If you are not sure who your competition is, type in some of the keywords you are trying to rank for in Google and see what comes up. Your competition could be outperforming you without you even knowing it!

  1. Take A Stroll Through Their Online Presence

Once you have 2 to 5 competitors that you will be analyzing, start doing your online research. What do their websites look like? How quickly do their pages load? Are they using social media? And if so, which platforms? How often are they publishing content and what keywords are they optimizing for? Make a list of the things you like about their website, content, and social strategy.

  1. Talk To Your Target Audience

Even if your competitors have the prettiest websites with all the bells and whistles, a killer content strategy and a massive email marketing list, ultimately it is the customers who decide who they are going to do business with. Check out online rating sites like Yelp as well as customer complaint forums like Hello Peter to see what’s being said about you as well as your competitors. Use social listening tools to find out what is important to your target audience and where they prefer to spend their money.

  1. Analyze The Finer Details

What type of titles and headers do your competitors use in their content and what type of calls to action are they using online? Are they asking for email addresses so that they can send customers more information or are they trying to get website visitors to ‘buy’ now’? These are all things that should be considered when you are crafting your own SEO strategy.

An SEO competitor analysis puts a spotlight on the areas you should be focusing on. Perhaps you need many more backlinks to start competing with competitors or maybe you need to completely update the keywords that you have been targeting. Either way, you will need an experienced Internet marketing consultant on your side. New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Pay-Per-Click Advertising

Ken Bowden - Monday, April 16, 2018

Pay-per-click advertising

What do you know about pay-per-click (PPC) advertising? Very little? Or do you already know that you want to use PPC to market your business? But you aren’t sure where to start? Well, you have come to the right place! WSI New Media Marketing in Greensboro, North Carolina, specializes in designing and managing PPC campaigns for our clients.

  • What Is Pay-Per-Click Advertising? 

PPC advertising is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign:

  • Researching and selecting the right keywords,
  • Organizing those keywords into well-organized campaigns and ad groups, and
  • Setting up PPC landing pages that are optimized for conversions.
  • Search Engine Marketing 

Search Engine Marketing (SEM) is one of the most popular forms of Internet marketing. It involves the promotion of websites by increasing their visibility in search engine results pages; primarily through paid advertising (PPC).

SEM may incorporate search engine optimization (SEO), which aims to adjust or rewrite website content and site architecture to achieve a higher ranking in search engine results pages to enhance PPC listings. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. So, if your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Obviously, this means that if you want to launch a successful PPC campaign, it’s vital to choose the right SEO company. Enter WSI, who is expert in:

  • Managing keyword and content optimization,
  • Driving high-quality traffic to clients’ websites,
  • Customizing paid search campaigns and overall paid advertising strategy, and
  • Maximizing on ROI.
  • Search Engine Optimization 

The only constant in SEO is change. Google makes anywhere between 500 and 600 algorithm updates each year. Most of these changes are minor. However, some can have serious effects on your rankings – businesses have been built and conquered on the search giant’s shifts in algorithm changes in the past – and no one wants to fall behind.

If your website has stale or irrelevant content, a heavy sales pitch and too many keywords, it could be damaging to your SEO efforts and directly impact your rankings. What is worse, the damage may already be done by the time you notice a decline in conversions and profits!

  • You Need the Help of an SEO Company That Will Keep You Ranking High 

2018 is but an infant and already the “Speed Update” has everyone at the edge of their seats. The expectation is that it is going to be even harder to achieve and maintain high search engine rankings. What you need is a fool-proof digital marketing strategy to keep ahead of the constant changes and updates; while gaining a competitive advantage in your marketplace.

WSI New Media Marketing in Greensboro, North Carolina, is an SEO Company specializing in adaptive search engine optimization services that will help you maintain web integrity while attracting more visitors and achieving higher conversion rates. As a dedicated, hands-on SEO company, we not only aim to get more targeted visitors to your website, we convert them into paying clients. We have been assisting businesses large and small to conquer the world. Now it’s your turn!

Give the experts at WSI a call today to find out how PPC and paid advertising can drive your brand forward. Speak to our friendly team now at 336.279.7000.

Production Automation Company Reinitiates SEO with WSI

Ken Bowden - Monday, April 9, 2018

systematic-automation

WSI Digital Marketing has recently re-established our SEO initiative with Systematic Automation Inc., the industry leader in production automation for over 35 years.

Systematic Automation manufactures and designs screen printing machines, UV curing systems, flame treatment systems and vacuum tables.  They offer customized solutions that ensure the machines fit the specific needs of the client.  All systems are manufactured and designed at the Systematic Automation headquarters in Farmington, CT.  Their products are made to last a lifetime and are sold to companies around the world.

The high quality of Systematic Automation products is the result of truly innovative design, strict process control, and continual product improvement.  Systematic Automation produces more models of screen printing machines than any other company in the world.

On page SEO for Systematic Automation is complete and you can see examples of SA’s optimized pages here:

https://www.systauto.com/screen-printing-machines/

https://www.systauto.com/screen-printing-machines/automatic-screen-printing-machines/

https://www.systauto.com/vacuum-tables/

https://www.systauto.com/vacuum-tables/cnc-vacuum-table/

https://www.systauto.com/vacuum-tables/vacuum-chuck

https://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system

https://www.systauto.com/products/flame-treatment-systems/flame-treatment-machine

The off-page optimization is ongoing for Systematic Automation.  In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features of products, how to find the right value for the product you are looking for, to even how to find the right machine for your use case. 

These combined on-page and off-page optimization efforts should continue to move Systematic Automation up in the rankings, just as it has in the past. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/production-automation-company-reinitiates-seo-wsi/

Tips for Creating the Most User-Friendly Website

Ken Bowden - Monday, April 2, 2018

SEO optimization services

User Experience (usability or UX) is the art of making your website user-friendly and easy to use. With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s essential if you want to make sure your customers keep coming back.

WSI New Media Marketing in Greensboro, North Carolina, gives a few basic tips to instantly transform your website into a user-friendly, responsive and well-optimized website, designed for conversion.

  • Speed It Up 

Today’s consumers are used to instant gratification and being able to click and view without a moment’s hesitation. Slow load times may result in people being more likely to go to the next site rather than wait for yours to load – lowering your conversion rates.

  • Pay-Per-Click Advertising 

Make sure your Google PPC ad is consistent with the content on your website, lest you have a disgruntled visitor because the content and the PPC ad are not congruous. Always check for consistency before you post.

  • Remember Mobile Visitors 

There are over 114 million smartphone users in the U.S. alone! Having a responsive website that gives every user a flawless online experience, whether they’re viewing your site from a desktop, tablet or mobile device is essential. The benefits are numerous:

  • Google will start rewarding you.
  • Mobile or responsive websites will keep the interest of people who check out your website on-the-go, and
  • You won’t lose potential leads and customers.
  • Include Contact Information 

You want visitors to contact you!  So, don’t forget the obvious: include your contact information on your website!

  • A good place for your e-mail and/or phone number is in the top right corner or in the footer. It should be easily seen on every page.
  • The more information you include, the better. Include your hours of business so people know when they can reach you.
  • Add a contact form to your website so that potential customers can fill out their name, email addresses, and other basic information.
  • Logos Go Left 

Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo – this is where people’s eyes go first. The logo should serve as a direct link to the homepage, allowing the visitor to return to it no matter where they are on the site.

Not clearly displaying your logo clearly on your website may result in missing a prime branding opportunity! And, to add injury to insult, visitors may think they’ve stumbled on the wrong company’s website.

  • Searches Go Right 

Make it easy for all visitors to find the information they are looking for, by adding a search bar. The best place for the search bar icon is on the top right of your website for easy use.

Staying ahead of competitors is all about user experience. There are so many other websites out there for potential customers to see, it is vital that yours stand out. Give the experts at WSI New Media Marketing a call today to find out more about our wide range SEO services. Speak to our friendly team now at 336.279.7000.

SEO Vs. Paid Search – What’s the Best Choice for Your Brand?

Ken Bowden - Monday, March 19, 2018

 

Pay per click advertising

Although SEO (also known as Search Engine Optimization) and Pay Per Click Advertising have a lot in common, they are very different forms of digital marketing. The one that you will choose for your brand will depend on a number of factors, including:

  • Your internet marketing goals,
  • How your website pages are currently performing on Google for certain search terms,
  • Your digital marketing budget, and
  • How quickly you want to see results.

To best understand which option you should choose, it is important to understand some of the key differences between Search Engine Optimization and Pay Per Click Advertising.

  • Search Engine Optimization

SEO refers to certain on-page and off-page tactics that a digital marketer employs to get your website pages ranking in Google’s search results ‘organically’ (in other words, without paying for ad space). These tactics include everything from internal and external link building and content marketing to keyword placement in your content, writing keyword rich ALT tags for your images, checking the loading times of your pages and ‘optimizing’ the way people use your site and consume your content. SEO is an ongoing and long-term strategy: the more you do consistently, the better it will be for your brand in the long run.

  • Pay Per Click Advertising

PPC, on the other hand, refers to the ad space on the top and bottom of the Google search results page. These advertisement spots, which usually include a heading and a short description, can be purchased by bidding on certain keywords. The benefit of PPC campaigns is that, when expertly planned and executed, it can bring you immediate results. Instead of spending months writing content to try to get your pages ranked on Google, you can bid on keywords and be in front of your potential customers’ eyes immediately.

The drawback of PPC is that you will be paying for each click, which means that you need to think carefully about the keywords that you want to bid on (and make sure that you have content on your site or a separate landing page that will compel a potential customer to contact you or buy something directly off your site). You can set a daily budget, but when your budget has been reached, the ads will disappear off Google.

Both Search Engine Optimization and Pay Per Click have their uses and major benefits for any brand. Many times, both strategies are used in conjunction with each other for maximum results.

If you are considering investing in SEO or PPC, get in touch with WSI New Media Marketing in Greensboro, Carolina. We can guide you through the process and make sure that you get the most bang for your buck.

New Mexico University continues partnership with WSI for SEO and content marketing

Ken Bowden - Friday, March 9, 2018

New-Mexico-University-chooses-WSI-as-partner

WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

ENMU has worked with WSI for over two years to improve its online visibility to prospective students.  WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus.  After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This blog was originally posted at:  https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/

Color – How It Helps or Hurts Your Brand Perception

Ken Bowden - Monday, March 5, 2018

 

SEO

You can spend days and months contemplating your brand promise, your mission statement, your company’s culture, and what you stand for. But, none of that will be recognizable or memorable to your clients if you don’t consider the visuals that accompany your brand.

Some logos and fonts become so ingrained in people’s psyches that they don’t even need to accompany a brand name. Consider Nike’s swoosh symbol or the golden M of the McDonald’s arch and the feeling and ideas they convey. This is the work of:

  • Careful planning,
  • A deep understanding of branding, and
  • A deep understanding of the impact of color psychology.

First impressions matter and customers pay attention to the visual appearance of everything from your logo to your website, fliers, and in-store branding. Different colors have a different psychological effect and what works for one brand might not necessarily work for another. Here are a few interesting facts about the emotions that certain colors convey:

  • Purple

Purple arouses the feeling of opulence, royalty, and intelligence. If you think about the robes and dresses worn by kings and queens many years ago, purple often comes to mind. Purple has also been said to stimulate solution finding and creativity. One brand that has used the color purple effectively in their branding is Hallmark. The company’s corporate colors are white and purple, and the logo has a tiara on top. Hallmark did this to convey the feeling of luxury and also to instil a sense of nostalgia in their customers – and it works!

  • Black

It’s not often that you see brands choosing black as their primary corporate colour. Black is associated with elegance and authority. One brand that has successfully used black as their corporate color is Adidas. Consider how bold and traditional the Adidas logo is (and how it compels you to take charge and get active).

  • What About Gender and Culture?

The above mentioned are only two examples of the feelings and ideas that colours can convey, but obviously, this will depend on a person’s history, their own internal biases, their personal preferences, and even their gender. Researcher Joe Hallock showcased the preferences in certain colours across gender in his renowned study called Color Assignments. In his research, he showed that men’s favourite colours were blue, followed by green, black, red, and orange. He also showed that men’s least favourite colours were brown, followed by purple, orange, yellow, and grey. Women, on the other hand, prefer blue, followed by purple, green, and red; their least favourite colours are orange, followed by grey, yellow, and brown.

These are only some of the ways that colour can hurt or help your brand perception. Get in touch with WSI New Media Marketing in Greensboro, North Carolina, for an in-depth look at what you should consider when choosing your brand colours.

5 key elements of a successful website design

Ken Bowden - Monday, February 19, 2018

Servicemaster

There isn’t a one-size-fits-all recipe to create a successful website. As many of the best website design companies know, websites vary greatly in terms of content, style, look, feel and functionality depending on what the client wants to achieve. There are, however, a few key elements that you need to keep in mind when embarking on any web design project. These include the following:

  1. Responsive design

Gone are the days when your website could be a static one-pager on the internet. Today, an increasing number of people are browsing websites from their mobile phones and tablets. This means that your website needs to look great and be easy to read and navigate across a variety of platforms. Hiring a digital agency that is experienced in responsive website design is key to a successful website.

  1. Speed

We live in a customer driven world when people want what they want, when they want it. If a person reaches your website via a search engine, then they will decide whether your website is worthwhile to spend time on in less than half a minute. Not only do you need to ensure that you have the right content and layout to grab your potential customers’ attention, but you need to make sure that the pages load quickly as well.

To make sure that pages load as quickly as possible, your graphics need to be optimized correctly. Remember that your home page is like a storefront, so you need to make sure people know where to click to find what they need within those 30 seconds.

  1. Great content

Not only does your content have to appeal to your target audience, but it also has to be meaningful and captivating. Be sure to hire a digital agency that also specializes in Search Engine Optimization, as strategically sprinkling keywords throughout your content pages can have a dramatic impact on how easy (or hard!) it will be for search engine users to find your pages online.

  • Images, layout and navigation

The images and layout will require creative input, while the navigation of your site will require the input of a strategic internet marketer. A good website design company will have graphic designers, art directors and creatives, as well as digital marketers who can guide you through the process.

  • Clear call to actions and authority building

If you want people to type in their credit card details, give you their email address or pick up the phone and call you, then these call to actions need to be worked into the copy and included in great visual representations. You will also need an About Us page and even testimonials that show your reputation and authority in the industry.

Need help with your website design? New Media Marketing is a website design company for small businesses in Greensboro, North Carolina. Contact us today.

How to increase downloads for your mobile app

Ken Bowden - Monday, February 5, 2018

Servicemaster

So you have invented an incredibly innovative and useful mobile application, partnered with mobile app developers to bring it to life, added it to the Google Play and Apple stores and published a link to the app along with announcement to your social media channels. After a few days, you see that only a handful of people have downloaded your app and nobody has left reviews. What’s missing?

Mobile app marketing is as much an art as it is a science. As a digital media company that specializes in mobile marketing, we’ve picked up a few helpful pointers to help clients who want to increase downloads for their mobile apps:

Descriptions and language

You may understand the purpose and features of your app, but you need to make sure this message comes across correctly when speaking to your target audience as well. Include a clear, lengthy description of your app in the stores and get the description translated into all the relevant languages as well. Be sure to include localized terms and languages. Instead of using Google Translate, hire a professional translator or look for one on Fiverr.com.

Power words

As always, you need to consider the Search Engine Optimization side of things. Use Google’s Adwords Keyword Tool to find relevant keywords and include these in your app description. Also check out the lateral keyword suggestions to include a few of those keywords as well.

Be clear about costs and permissions

A person who downloads your app will see the permissions that your app requires anyway, so make sure that you are upfront about the permissions of your app. If the app has a cost model, then also state which features are free and which ones are paid for in your app description.

Show people what your app is about

A video about how your app works is one of the key ways to increase downloads for your mobile app. Not only can you upload this to YouTube (and increase traffic to your app), but it shows people exactly how the app works and what it will do. Hire a professional video editing agency for this and consider hiring a voice over artist as well. Include subtitles and get these subtitles translated to the relevant languages.

New Media Marketing in Greensboro, North Carolina, specializes in mobile content marketing and mobile app marketing. If you want to increase downloads to your app, then get in touch with us today.

WSI Launches Phase Two SEO for Interra International

Ken Bowden - Tuesday, January 23, 2018

Interra-International

WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork – http://interrainternational.com/proteins/pork/

wholesale chicken – http://interrainternational.com/proteins/chicken-poultry

wholesale turkey – http://interrainternational.com/proteins/turkey/

wholesale dairy – http://interrainternational.com/commodities/milk-dairy/

 

Phase two includes:

 

wholesale sugar – http://interrainternational.com/commodities/sugar/

wholesale rice – http://interrainternational.com/commodities/rice/

wholesale nuts – http://interrainternational.com/commodities/nuts/

 

The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News

Facebook

LinkedIn

Twitter

Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared:  http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/

 

 

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