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Here Is What Your Social Media Marketing Plan Needs for A Successful 2019

Ken Bowden - Monday, January 14, 2019

Social media marketing

Dominating social media is about so much more than simply posting regular updates and replying to any engagement from your followers. The secret to making a real, lasting success of your social media efforts is to create a comprehensive social media marketing plan. Here are a few things that the New Media Marketing team thinks every social media marketing plan needs in order to be successful:

  • Clear Objectives 

You need to be very clear about what it is that you want to achieve through effective social media marketing:

  • Do you only want to make your business and brand more visible online?
  • Do you want to influence people?
  • Build trust and credibility?
  • Let your customers talk about your brand?
  • Increase engagement and build your following?

It is very important to decide on your objectives before you decide on which technologies to use, or which trends to embrace. Clear objectives will also help to make your success and ROI measurable.

  • Paid Advertising 

While it is possible to make waves on social media without spending a thing, it requires a lot more hard work and dedication. Paid advertising helps to increase your reach, brand visibility, and engagement levels a lot faster – and you can target specific markets according to demographics, location, interests, online behavior, and more.

  • Live Streaming 

Live streaming came into its own in 2018, and it is still one of the biggest social media trends this year. Wondering when would be a good time to try it? Live streaming works great when used during events as it allows those who are not there to tune in regardless. This is especially beneficial if you are promoting something at your event and want as many people to know about it as possible.

  • Instagram 

Think that Facebook and Twitter are the only social media platforms to include in your social media marketing plan? Think again! Instagram provides plenty of opportunities for businesses to make their mark and improve their following. Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial, as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.

Are you looking for professional assistance when it comes to perfecting your social media marketing plan for 2019? Then look no further than New Media Marketing. Contact us today to learn more about our social media and mobile marketing services in North Carolina.

Just Appeals Chooses WSI for their SEO Campaign

Ken Bowden - Saturday, January 12, 2019

Just Appeals – The Law Office of Scott M. Davidson focuses on appellate and post-judgment litigation. Dr. Davidson has 20 years of experience litigating appeals. He has worked as a judicial law clerk for appellate justices at the Supreme Court of New Mexico and has taught courses in post-conviction litigation at the University of New Mexico School of Law. To know more about the services provided by their law firm, please visit their website.

WSI was hired to help Just Appeals build their online presence with the help of a SEO strategy. The below-mentioned pages have been added and optimized using the best global SEO practices:

https://justappeals.net/appealing-a-court-case-albuquerque-new-mexico/

https://justappeals.net/criminal-appeals-attorney-albuquerque/

https://justappeals.net/federal-court-of-appeals-albuquerque/

https://justappeals.net/appellate-court-albuquerque/

The initial on-site optimization effort included a Website Audit and optimization of the newly added pages on the website. With the optimized pages now live on the site, the strategy begins with the Off page optimization, which is comprised of building high quality backlinks and an ongoing blogging effort on authority websites such as WordPress, Weebly, Blogger, Tumblr and Medium.

Each month we’ll track the results of the SEO campaign. Various key metrics like rankings, traffic leads from organics visits, etc. will be measured. Our goal is to increase brand awareness through a custom-tailored marketing plan.

Are you looking for digital marketing services? Visit WSI, a leader in internet marketing in Albuquerque. We would be happy to discuss your goals!

Blog originally posted at: https://www.wsiwebenhancers.com/just-appeals-chooses-wsi-for-their-seo-campaign/

Digital Marketing Trends for 2019 from Top Social Media Agencies!

Ken Bowden - Wednesday, January 2, 2019

2019

Are you keen to learn more about the upcoming digital marketing trends in 2019? Whom can you trust to know exactly what is to come? Well, the top social media agencies, of course. Here are our predictions for digital marketing trends in 2019, as well as some helpful tips for putting them to use within your organization:

  • Virtual and Augmented Reality 

Virtual and augmented reality definitely are not newcomers to the digital marketing world – but it really looks like they are here to stay. Did you know that both markets are set to surpass $298 billion by 2023?

  • Voice Search 

One of the biggest considerations, when it comes digital marketing, is ensuring the best possible rankings and SEO optimization for your company’s website. That is why we always need to concern ourselves with how our potential clients are searching – whether it is by using Google or other search engines. According to industry experts, 2019 is sure to see a drastic increase in voice search queries. In fact, the figures are already astounding. For instance, one-third of the 3.5 billion searches performed on Google every day are voice searches. How do you cater for this? Simply start including long tail keywords and questions in your content. That is because when people voice search, their queries are usually a lot longer and more detailed.

  • Chatbots 

Ask any of the top social media agencies out there, New Media Marketing included, and they will tell you that the most crucial aspect of social media marketing is implementing an ‘always-on’ approach. Now, unless you plan to man your company’s social pages all day and night, the only way to do this is with a bit of help in the form of chatbots and automated messaging. Most website design companies will be able to implement a chatbot as part of your website design. Personalized responses are a big plus when it comes to using the latest chatbot technology. Thanks to machine learning, chatbots can be designed and developed to give people very personalized responses. Many times, people mistakenly believe they are chatting with a real person. While the idea is not to mislead anyone, you can ensure that customers are being helped in a conversational, individualized way thanks to Natural Language Processing.

Another benefit of chatbots? They allow you to gain actionable business insights. With chatbots, you will have digital assistants who are gathering huge amounts of data about your customers. You will be able to pick up on trends and issues in real time, gain actionable insights, and incorporate these insights into your business strategy and digital marketing strategy.

When it comes to digital marketing, including pay per click (PPC) advertising and mobile marketing, look no further than New Media Marketing. We are one of the top social media agencies that will be there to help you embrace each and every trend that 2019 brings with it. Contact us today to learn more.

5 Ways That Marketing Automation Can Boost Your Sales

Ken Bowden - Monday, December 17, 2018

Marketing automation is a proven way to streamline your business and make more money. Here are five ways in which marketing automation can boost your sales:

  1. Strike While The Iron Is Hot

If you are ready to buy something and you are struggling to close the deal, how easy is it for you to ditch the first company and go to their competitor? Companies need to be more responsive than ever before, with many brands employing full-time community managers and even using chat bots to make sure their potential clients are being engaged when they want to close a deal.

Marketing automation helps you respond to inquiries quickly. If you want to ensure that inquiries are always responded to within an hour, then talk to a digital marketer to include automatic lead notifications in your CRM system.

  1. Lead Scoring

You need to separate your hot leads from your cold ones. A lead scoring system can give you an objective way to automatically assess how urgent a lead is and how the leads should be prioritized. This eliminates the problem of hot leads slipping through the cracks due to human error.

  1. Better Insights About Your Potential Buyers

Marketing automation tools can give you greater insights about your potential buyer’s interactions with your brand. Regardless of whether the prospect met a sales representative at a conference, found your website on Google or downloaded a free white paper, you will be able to track what they know about your business and see which pages on your website they have interacted with before. This can give your sales team powerful insights about the products or services they may be interested in, the industry they are in, and what problems you could potentially solve for them. From here, you can tailor your responses with content tailored to their needs.

  1. Lead Nurturing

Getting a person to trust you and do business with you online is no small feat. One of the most powerful ways that marketing automation can boost your sales is through lead nurturing.

A digital marketer can work with you to create a steady stream of content that is tailored at educating readers about your business, showcasing you as a helpful thought leader, and building a solid relationship that can result in a sale. The content will have carefully scattered calls to action and if a client does not schedule a call, then a second round of educational emails with a ‘schedule to call’, call-to-action can be sent out.

  1. Personalized Communication

Instead of writing the same emails over and over again, personalized emails can easily be created with automation. It is a simple but highly effective way to boost your sales.

WSI New Media Marketing is a digital marketing company in Greensboro, North Carolina. Contact us if you need help with your marketing automation.

How to Use Facebook for Your Retail or E-Commerce Business

Ken Bowden - Monday, December 3, 2018

 Facebook ads are a great way to drive Facebook users to your online store. Anytime you are creating Facebook ads for an e-commerce site, you are going to want to start by selecting a large audience and then carefully narrowing it down to get the most bang for your buck.

If you are in the health and fitness niche, for example, then you can start by selecting ‘fitness and wellness’ as your targeted group on Facebook’s ad manager. This will show you that the ads are targeting over 100-million people, so your goal is to drive this audience down. If you are selling yoga mats, then you can choose to zone in on Facebook users who have listed yoga as an interest. This will show you that you now have an audience of 40 million people, but you can’t just go and market yoga mats to 40 million people.

You need to find a way to further narrow this audience down. One way to do this is segment it down to ‘yoga mats’, which will lead you to a group of 210 000 people, which is a much more reasonably sized audience. This is where a lot of beginners start to struggle. They think because they have found their product niche on Facebook that they are ready to start marketing but showing ads of yoga mats to people who have said they are interested in yoga mats likely will not yield the results you were expecting. If you change your target audience to people who are interested in yoga as well as online shopping and certain yoga brands (such as yoga clothing brands), then you already have a more relevant target audience.

Another great way to use Facebook to market your retail business is to announce promotions and events exclusively on Facebook. If your audience knows that you run promotions and sales on Facebook, then they will have a reason to check out your page regularly. You can also use your Facebook page to share relevant and timely content online. The fact that Facebook doesn’t have a character limit or that your post doesn’t have a timeframe attached to it means you can combine your social media strategy and content strategy and share links to your company’s blog posts or other thought leadership pieces on your site.

WSI New Media Marketing is a social media marketing company in Greensboro, North Carolina.  Contact us if you need help with your social media marketing strategy.

The Easiest Ways to Draw Traffic to Your E-commerce Website

Ken Bowden - Monday, November 12, 2018

ecommerce tips

It is an all too familiar story: you have created a great new online store and you are carrying products that you know people will love, but nobody is coming to your store. Why is that? There could be several reasons, but the most likely one is that you are not doing a good enough job of driving visitors to your online store. Here are a few practical and proven methods to drive traffic to your website:

  1. Partner With Instagram Influencers

Instagram influencers have thousands and thousands of followers and these followers are very interested in the products they are promoting. As a company specializing in social media for business, we often advise clients with e-commerce websites to send free product samples to Instagram influencers. Instagram is quickly becoming one of the most effective marketing channels for e-commerce merchants. A recent study showed that Instagram provides brands with 25% more engagement than any other social platform.

  1. Reach Out To Bloggers

Start thinking outside the box with your content marketing strategy. One of the best ways to drive traffic to your e-commerce website is by being featured in a blog or in the press. You do not have to target the biggest and most successful people. In fact, your chances of being featured are better if you aim for bloggers and media outlets with smaller audiences – because they are not constantly bombarded with pitches from companies. Target journalists who have written about your industry and bloggers who have a big following of people who would be interested in the products that you are selling.

  1. Post Your Store On Reddit

The whole of the internet hangs out on Reddit and in addition to its front page that aggregates the most popular content on the web; there are also thousands of category-specific sub-Reddits. You can find a sub-Reddit on nearly every subject. Define sub-Reddits that are relevant to your industry by typing in the keywords you are targeting in Reddit’s search feature. Look at ways that you can contribute content to sub-Reddits without coming off as too salesy and spammy. This could involve posting a link to a blog that you have written or a video tutorial for a product that you are selling.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in marketing strategy and social media for businesses. Contact us for digital marketing services such as pay per click advertising programs and SEO today.

Essential Online Marketing Tips to Boost Your Retail Strategy This Festive Season

Ken Bowden - Saturday, November 3, 2018

ecommerce 101

In the peak season leading up to Christmas, your SEO marketing and digital strategies become even more important. To make the most out of the spending frenzy, here are a few essential online marketing tips to boost your retail strategy:

Remarketing Is Key

Remarketing is an indispensable technique for retailers during the festive season. The retargeted customer spends close to 50% more than the average customer does during the peak spending season and retailers see an average increase of over 21% on peak days such as Cyber Monday. Some tips to optimize your remarketing strategy include:

  • Optimizing the copy in your ads, graphics, and calls-to-action in line with the big spending days, promotions or sales that you are offering. Encourage direct response through compelling copy.
  • Drill down into segmented audiences and avoid retargeting shoppers with product categories that they have already bought. For personalization to work, you need to make sure you are displaying products that they would want to buy, not things that they already own.
  • Create long tail campaigns by using your peak database to cross and up-sell after Christmas. Many people will be looking for great offers during January when many retailers have big sales. You can use this as an opportunity to remarket products that customers showed interest in during the festive season.
  • Retarget customers who have added items into your website’s shopping cart with personalized reminders, delivery deals and extra discounts.
  • Re-engage customers who have bought products or have taken up special discounts and deals during the festive season. Offer them new, even more compelling deals.

For effective social media marketing during the festive season, make use of social media automation tools such as Hootsuite. That way, you can schedule your content, promotions, and sales content in advance. Research the peak times on the different social media platforms to get your time scheduling right, but do not schedule all your content in advance. You need to be able to respond to customer feedback in real time and advertise relevant promotions on the fly, so be sure you have a social media manager who is keeping track of your social engagements during this time.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina, specializing in SEO marketing, pay per click advertising, and mobile content marketing. Contact us to help you boost your retail strategy this festive season.

How the Latest Google Algorithm Update Affected Medical and Financial Clients

Ken Bowden - Monday, October 22, 2018

SEO services

As a company specializing in SEO services, we stay updated with all of Google’s algorithm updates, so that our clients don’t have to. Google continuously tweaks its SEO algorithm to optimize Google users’ experience when searching for information online. In August, the search engine giant released a broad core algorithm update that impacted both local and organic rankings.

Unlike other major algorithm updates such as Panda and Penguin, the recent update did not send shockwaves through the digital marketing community. One of the reasons for this could be the way that Google referred to the update. The same name, “broad core algorithm update” was used for another update the company made in March.

The latest update was focused on demoting advice pages with questionable trustworthiness, expertise, and authoritativeness in rankings. YMYL (Your Money or Your Life) websites and pages seem to be hit the hardest, with financial and medical companies seeing the biggest drops in their organic search rankings.

The update has been coined the “medic update” by a few digital marketers because it seems like the industry or segment that was most affected is medical and financial industries. We initially saw some shift in medical and financial clients’ rankings in the early to mid-August, with some of the rankings being restored towards the end of the month. With Google updates, what we often see is an initial big drop in website traffic due to the algorithm change, followed by an uptake, which could be indicative of Google pulling back on how hard it hits certain sites.

As was the case with the algorithm update in March, Google did not supply information or context about the function of the update, but instead advised website owners to focus on ‘building great content’. Google has a very long Search Quality Guideline that can be used for content creation purposes.

If you have noticed a lot of volatility in your website traffic over the course of August, it could be due to the broad core algorithm update. While many companies’ website traffic started to rebound and level out towards the end of August, it is possible that you will have to relook your SEO strategy if your website and pages have been impacted by the update. Our digital marketers can help you check your website rankings and tailor a plan to help you to continue to rank well in Google following the latest update.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in SEO services. Contact us to help you with your digital marketing campaigns.

A Guide to Mobile Marketing for Travel Companies

Ken Bowden - Monday, October 8, 2018

Mobile marketing - 2

Over half of all vacationers and even more business travelers are using mobile apps to plan and book their trips. Whether you are renting out rooms in a B&B or trying to sell tour packages, the question is not whether you need to ramp up your mobile strategy, but rather how you are going to do it. Here is a brief guide to mobile marketing for travel companies:

  • A Mobile Friendly Website Is Only the Start

If your website is not easy to navigate on any of the mobile devices, then you are undoubtedly losing out on major sales. Not only are websites that haven’t been optimized for mobile searches penalized in Google, but your potential customers need to be able to easily click through your room options, travel plans, submit an inquiry and get a quote – all from their tablet, phone or desktop computer.

  • Get Your Mobile App Ready

Many travel purchases occur in mobile apps as opposed to on websites. Instead of forcing a customer to email your reception desk to make a booking, make sure you have a mobile app where they can book air travel or make a hotel reservation directly in the app.

  • Make Customization A Priority

In the past, travel companies would market their packages to different target audiences. Today’s travelers, however, want to be their own travel agents. Your website, mobile app and the communication you send to potential customers need to be personalized according to their travel preferences. Travelers have a do-it-yourself approach to travel bookings and they tailor their trips themselves from start to finish, so be sure to have easy-to-use drop-down menus where they can select their own travel dates, room preferences, tour options, or anything else your company offers.

  • Offer Add-Ons That the Customer Would Be Interested In

If you are selling safari packages or shore excursions, offer relevant products and extra services as custom add-ons. You could, for example, offer an expert tour guide, pet-friendly dining options, trips to nearby heritage sites, and so forth as custom add-ons, so that the customer can further tailor their experience.

  • Localization

Your website and mobile app should allow people to save local information for later viewing. Offer maps, city guides, and options for the customer to save their favorite spots for later in a ‘Travel Bucket List’ feature, for example.

WSI New Media Marketing is a digital marketing agency in Greensboro, North Carolina that specializes in mobile marketing services. Contact us to help you tailor your digital marketing campaigns in the travel industry.

Warehouse Automation Software Company Launches SEO Program with WSI

Ken Bowden - Monday, October 1, 2018

WSI Digital Marketing has recently completed our on-site SEO initiative for Numina Group Inc.  Numina Group is a top tier automated warehouse designer and integrator of warehouse automation software solutions and warehouse control and execution systems.

Numina Group provides automated warehouse solutions to companies with order fulfillment distribution centers across North America in many industries including:

  • Consumer Goods
  • E-Commerce
  • Omni-channel
  • Healthcare
  • Third-Party Logistics (3PL)
  • Food and Beverage
  • Electronics
  • Pharmaceuticals

Numina Group has more than thirty years of warehouse automation experience providing all levels of automation software solutions which integrate components in order to provide a lean and highly profitable distribution operation.

On-site SEO for Numina Group is complete, and you can see examples of the optimized pages here:

https://numinagroup.com/

https://numinagroup.com/warehouse-software/

https://numinagroup.com/automated-conveyor-systems/

https://numinagroup.com/warehouse-control-system/

https://numinagroup.com/warehouse-management-systems/

https://numinagroup.com/voice-picking-system/

https://numinagroup.com/print-and-apply-labeling-systems/

https://numinagroup.com/warehouse-design-and-layout/

https://numinagroup.com/automated-warehouse-solutions/

https://numinagroup.com/material-handling-systems/

https://numinagroup.com/warehouse-execution-system/

https://numinagroup.com/warehouse-automation-companies/

 

The off-site optimization is ongoing for Numina Group.  In addition to registering the company in various aggregate business directories, we also optimize on-site blogs for long-tail keywords, as well as off-site blogs posted on: Tumblr, Weebly, WordPress, Medium, Wix, Blogspot

These combined on-site and off-site optimization tactics should move Numina Group up in the rankings and increase their visibility. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at: https://www.wsipaulasanderson.com/blog/warehouse- automation-software-company-launches-SEO-program

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