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What does Google think of your website?

Ken Bowden - Monday, July 23, 2018

Google-Ranking

The internet is full of spammy websites and websites that don’t really add value to the web. Consider how often you hop onto Google to find information about something you’re interested in and click on something in the search results that seems relevant only to be taken to a website that doesn’t say anything worthwhile or is completely off the mark.

Many times, a Google that ranks on the first page of search results but doesn’t offer valuable information got there due to ‘black hat SEO practices’. This means that the website is currently succeeding at finding loopholes in Google’s search algorithms and ranking high due to using the right keywords in the right places and having a link building strategy that helps them pass Google’s spam radars.

The bad news for these sites is that their time is limited. Google is very focused on providing a good user experience and they continuously update their algorithms to make sure users don’t get sent to websites that only offer low-quality information. But how do you know what Google thinks of your website specifically?

One way to see what Google thinks of your site is by using the free keyword tool. This tool can show you what keywords the search engine associated with your website. If you use the tool, fill in your website’s URL in the section that says ‘website content’ and then ‘get keyword ideas’. Google will then show you the keywords that it believes represent your site as well as offer a list of suggested keywords.

While this can give you an idea of the keywords that Google associated with your site, it’s not a foolproof way of determining whether Google thinks you run a spammy site or not. Some of the tell-tale signs of a spammy site include the following:

  • Keyword stuffing: Well-placed and well thought out keywords in your meta title, meta description, alt text, URLs, and content can help search engines identify what your site is about, but don’t overdo it. If Google thinks you are overdoing the SEO and keyword stuffing, then they may be more likely to rank you as spammy.
  • No quality content: Spammy websites don’t have quality content that helps people. Whether you’re selling products or services, you need educational, high-quality content on your site so that people can read about what you have to offer.
  • Pages not found and broken links: Spam websites aren’t maintained and updated regularly. A red flag is many “Pages Not Found” messages and broken links on the site. Do regular housekeeping on your site so that your pages don’t lead to a bunch of dead ends.

Need help with your SEO, social media marketing or any other type of digital marketing initiative? WSI New Media Marketing can help you. Contact us for more information today.

WSI Partners with Top NJ Commercial Trial Lawyer Christopher L. Deininger

Ken Bowden - Tuesday, July 17, 2018

WSI, the world’s largest internet marketing company, announces it has partnered with Christopher Deininger & Associates, one of the most experienced and respected commercial law firms in New Jersey, covering all manner of employment, construction and business law disputes.

The WSI team was selected after a competitive bidding process that included many agencies that were so called “law firm specialists”. Mr. Deininger’s team selected WSI because their program was specifically customized for his needs and budget, unlike many other proposals that were both expensive and included many elements that don’t really contribute to the bottom line in a law firm. “The WSI team has plenty of legal marketing expertise, but they also have a more flexible approach that is informed by the many other kinds of marketing they do.”, says Mr. Deininger. “more than any other agency, I felt like they understood how to market to my commercial clients.”

What Sets Christopher Deininger Apart

The WSI team started the engagement by learning about who Mr. Deininger is, what are ideal case profiles in each of his areas of competency, and then using designers and copywriters with extensive experience in law firm marketing, to design copy that is both compelling, and search engine friendly.

Key area’s of interest for Mr. Deininger include:

WSI Local Marketing Program

WSI completed the design and development of Mr. Deininger’s brand new website (http://deiningerlaw.com/) and designed a locally targeted search optimization program.  The program is designed to build name recognition for Deininger & Associates, and to bring awareness of his full range of commercial law services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the website other offsite brand properties.

Through its elite local program, WSI customized a content strategy for Christopher Deininger through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study to better understand how future clients might search for terms related to employment, business and his specialty in construction law. These key search terms were then mapped into a strategic hierarchy for the website and a series of technical and content specifications.  WSI’s Local SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Blogger, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.  WSI also conducted paid search and remarketing activities across the state of New Jersey.

Contact WSI Today

For further details on our capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog originally published at http://winm-nj.com/blog/chris-deininger-partnership

Social media influencers: What are they and why do they matter?

Ken Bowden - Monday, July 2, 2018

Social-Media-influencers

Many of the top social media agencies already know that having social media influencers as part of your digital marketing arsenal is one of the best ways to help their brands break free from the noise. Whether you are selling a product or service, working with social media influencers is a great way to help you elevate your message above all the noise.

A social media influencer is someone who creates content and has a following in a specific niche. Many times, these influencers build their target audience by providing authentic advice, interesting opinions and breaking news within a certain sector.

Take a social media influencer who blogs and tweets about makeup, for example. This influencer may have started a blog and YouTube channel to give people makeup tutorials. By posting interesting and unique content, she could have built up a following of hundreds and thousands of loyal fans who are keen to consume her content and listen to her product reviews. A company selling makeup or beauty products could greatly benefit from getting this influencer to review their product or post a tutorial on how to apply their brand of product.

In this case, the beauty company (or the company’s PR or social media agency) would reach out to the influencer, pitch their product, and hope that the influencer would want to partner with them and review their product in a post. In the past, social media influencers may have been willing to post branded content without expecting monetary compensation, but the social media landscape has changed significantly over the past few years. If free products don’t compel an influencer to write about your products (and it usually doesn’t), then the beauty company would pay the influencer for their effort as well as for the value they receive from getting positive PR in front of their audience.

Social media influencers matter because people trust them. It’s one thing for a company or brand to say their product is great and works miracles, but it will have a completely different effect on your target audience if a trusted, reputable social media influencer gives a raving review about the product.

Many times, social media influencers will include the word “Sponsored” or “BrandedTweet” in their updates to let their followers know that they are being paid or receiving some type of reimbursement for their review. This doesn’t take away from the fact that they still endorse the product – it’s only to ensure total transparency with their target audience.

It’s important to do your research and find good social media influencers to partner with. As a leading web design and social media marketing company, WSI New Media Marketing can help make sure you are partnering with the right influencers. Contact us for more information today.

Weston Dentist Stephen J. Pyle Chooses WSI for Website & Marketing

Ken Bowden - Thursday, June 28, 2018

First Weston Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.  

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward’s First Rheumatology Practice and Dave’s Best Animal Hospital.

This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

Tips to help you manage multiple social media accounts

Ken Bowden - Monday, June 18, 2018

Social media

As a social media marketing agency, we know that executing a high impact social media campaign and managing a company’s account can quickly become an all-consuming job. Where things get really tricky, though, is when you need to manage multiple social media accounts.

It’s not only social media managers who need to manage multiple accounts. Companies who have very different audiences and products often have different social accounts so that they can segment their audiences and provide relevant content to their different types of consumers. Here are a few tips to help you manage social media accounts.

Document your strategy for each account

Without a proper strategy and style guide, you can easily start to get the type of content and language that you need to use on each account mixed up. Make sure you have a solid strategy in place and that everything from passwords and login details to the type of content you plan to post on each channel is documented in a central location.

Use a social media management tool

If you’re managing multiple accounts, you will need to invest in a social media management tool such as HootSuite. Social media management tools make it easy to keep track of multiple conversations, brand mentions, and messages between all your accounts.

Create a content calendar

You need to have an editorial plan for the content that you are going to post on the various profiles that you manage. A content calendar for each brand or product will give you an overview of the themes, promotion dates, relevant holidays and the type of content you are going to post each week. This way, you don’t have to start searching for something to post each day.

Monitor and connect

Your target audience will be engaging with you on your social media profiles so make sure you are responding to questions and queries in a timely fashion. Monitor your mentions and messages so that you can get back to people within three or four hours. Also, keep an eye on relevant industry keywords and hashtags so that you can join conversations and engage with your target audience.

Need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

Basin Engineering of Oklahoma City engages WSI for Digital Marketing

Ken Bowden - Thursday, June 7, 2018

Basin-Engineering-Engages-WSI

Basin Engineering, an Oklahoma City based firm providing oilfield engineering, wellsite supervision and contract operations services has retained WSI for SEO, Marketing Automation and website development services. 

Since 1995, Basin Engineering has built a reputation in the oil industry for providing investors and operating companies with top notch consulting and engineering services for everything from prospect evaluation to production.

With the growth in private equity ownership of mineral properties, Basin Engineering has expanded their capabilities in contract operations to provide investors and non-operating companies with complete turn-key solutions for drilling, completion and production as well as back-office capabilities. 

The goal of engaging WSI for digital marketing is to make it easier for Basin customers and prospects to find the services to meet their needs and connect with the experts best able to help them. 

As part of the Search Engine Optimization strategy, WSI has developed and optimized website content related to Basin’s primary services.  You can see examples of the on-page optimization at:

https://www.basinengineering.com/drilling-engineering

https://www.basinengineering.com/completion-engineering

https://www.basinengineering.com/production-engineering

https://www.basinengineering.com/reservoir-engineering

https://www.basinengineering.com/contract-operations

https://www.basinengineering.com/water-management-and-recycling

With the content developed and the on-page optimization complete, work continues to optimize the off-page elements for greater search visibility.  These efforts include directory listings, citations and blogging accounts.  Blogging activity will be found on WordPress, Weebly and Blogger.

Key performance indicators have been established to measure and manage progress. 

Marketing automation services have been developed to improve lead tracking capabilities and provide prospects with the type of information they need to evaluate Basin Engineering’s service offerings and connect with the Basin team.

This post originally appeared:  http://www.wsi-summit.com/basin-engineering-of-oklahoma-city-engages-wsi-for-digital-marketing/

5 tips for creating a successful YouTube campaign

Ken Bowden - Monday, June 4, 2018

YouTube-Advertising

Did you know that YouTube is the second largest search engine after Google? People increasingly want to consume content in more digestible formats so if you’re not already including YouTube as a part of your social media marketing strategy, you’re missing out on connecting with a large part of your target audience.

Many times, people assume that a good or quirky video will go viral and bring them tonnes of traffic. More often than not, they miss the mark. Here are a few tips to help you on your journey of creating a successful YouTube marketing campaign:

  1. Tell a story

For a video to go viral, you need to focus on telling a story, not making a sale. People are tired of being ‘sold to’ and they actively avoid content that is centered around marketing messages and sales speak. Tell a story that entertains your audience as well as speaks to their needs or desires.

  1. Make every second count

Most people will never make it to the end of a video they start watching and research shows that the majority of people click away in under 10 seconds. One way to make sure your audience keeps watching after the first few seconds is to make every second count. Be upfront about what your video is about and spark the viewer’s curiosity by asking questions that get them thinking.

  1. Make it FUN

Dull elevator pitches and videos filled with sales speak don’t spread. Your audience wants to be entertained and engaged. They want to be educated and enlightened. People click on videos because they want to escape from the minutiae so make sure your video is worth their while. Even a B2B audience appreciates humor, so keep it light and fun.

  1. Use SEO principles

You want your video to come up in search results when people type in relevant keywords, so include the keywords in the title of your video and your video description. Also include links back to your website for more information.

  1. Consider distribution

Where will you be posting your video besides YouTube? Share your video on all your social media profiles, your website, and embed it into an email newsletter.

Do you need help with your social media marketing strategy? Then contact WSI New Media Marketing today.

WSI hired to manage SEO for Dedicated Commercial Recovery Inc

Ken Bowden - Tuesday, May 29, 2018

WSI has partnered with Dedicated Commercial Recovery Inc. to implement a digital marketing program.  Dedicated Commercial Recovery Inc. is a commercial collections agency, dedicated to Alternative Financing, Working Capital and Equipment Finance Collections. Visit their website for details.

WSI’s Internet Marketing Program for Dedicated Commercial Recovery Inc.

WSI performed search engine optimization for Dedicated Commercial Recovery’s website. The initial On-Page SEO is completed, and the following pages have been optimized to grow their online visibility and prominence in search engines:

https://www.dedicatedcri.com/commercial-collections-services/

https://www.dedicatedcri.com/commercial-debt-collection-services/

https://www.dedicatedcri.com/6-top-issues-equipment-finance-industry-collections/

https://www.dedicatedcri.com/use-dedicated-commercial-collections/

https://www.dedicatedcri.com/commercial-collection-agency/

https://www.dedicatedcri.com/business-collection-services/

https://www.dedicatedcri.com/commercial-alternative-financing-working-capital/

WSI will now begin Off-page optimization which includes registering the company in various directories along with building quality backlinks. Regular blog posting will also be done on various platforms including Medium, Blogspot, Weebly and Tumblr.

Regular reporting will be done to track the website’s progress. The combined effect of the on-page and off-page optimization will help increase the company’s rankings & bring relevant traffic to the site.

If you are looking for a reputable digital marketing company, visit WSI today!

This post was originally posted at:  https://wsidignet.com/wsi-manages-seo-dedicated-commercial-recovery-inc/

5 Ways to Get the Most Out Of Pay Per Click Advertising Programs

Ken Bowden - Monday, May 28, 2018

Pay per click advertising programs

Whether you have already experimented with pay per click advertising campaigns or whether you are just getting started, it is important to make sure you are getting the best bang for your buck. Here are the top five ways to get the most out of your PPC programs:

  1. Plan Your Campaign

It is not enough to have a broad goal such as ‘sell more of product X’ for your paid Google advertising campaign. Your campaign’s structure needs to be planned as opposed to setting it up haphazardly. Determine the following:

  • How many keywords are you going to have in each ad group?
  • How many ads will be in each ad group?
  • Make sure that you are putting the right ads in the right ad group.
  1. Have Options To Experiment With

As most digital marketers will know, your best bet is to have a few different campaigns focused on the geographic area and product you are targeting. This will give you options when it comes to tweaking your campaigns and ads for better results.

  1. Determine Your Metrics

The metrics that you are tracking will depend on your business as well as the goals of your campaign. If you are tracking click-through rates and conversions, for example, you can go through the historical performance of your keywords to see which keywords can be considered ‘high performing’ so you can really zone in on those keywords.

  1. Experiment With A Tiered Bidding Strategy

After you have determined the high performing keywords that you want to focus on, bid on the same keyword within the different match types, namely Broad, Modified Broad, Phrase, and Exact. If you are going to spend more money on one of the match types, let it be the Exact match type as this ensures you know exactly what a Google user has typed into the search engine. With broad match types, the person could be looking for information relating to the keyword phrase and the interpretation could be much broader, which could potentially lead to a lower return on investment.

  1. Keep Adding To Your Negative Keyword List

Without a solid and comprehensive negative keyword list, you could be throwing away a lot of money. While you may have a few negative keywords to include right off the bat, it is important to continuously evaluate your results so that you can keep adding to that list.

New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

Don’t Forget Your SEO Competitive Analysis Checklist

Ken Bowden - Monday, May 7, 2018

SEO marketing

When it comes to SEO marketing, there are so many different things to consider and do that it can be very easy to start operating in a ‘bubble’. While it is great to be focused on your own business, do not neglect to keep on top of what your competitors are doing.

Here is a quick checklist for an effective SEO competitive analysis:

  1. Choose Your Competitors Wisely

There is no point analyzing the SEO strategies of a company that isn’t taking your slice of the competitive pie. Choose to do a competitive analysis on companies who are in direct competition with you. If you are not sure who your competition is, type in some of the keywords you are trying to rank for in Google and see what comes up. Your competition could be outperforming you without you even knowing it!

  1. Take A Stroll Through Their Online Presence

Once you have 2 to 5 competitors that you will be analyzing, start doing your online research. What do their websites look like? How quickly do their pages load? Are they using social media? And if so, which platforms? How often are they publishing content and what keywords are they optimizing for? Make a list of the things you like about their website, content, and social strategy.

  1. Talk To Your Target Audience

Even if your competitors have the prettiest websites with all the bells and whistles, a killer content strategy and a massive email marketing list, ultimately it is the customers who decide who they are going to do business with. Check out online rating sites like Yelp as well as customer complaint forums like Hello Peter to see what’s being said about you as well as your competitors. Use social listening tools to find out what is important to your target audience and where they prefer to spend their money.

  1. Analyze The Finer Details

What type of titles and headers do your competitors use in their content and what type of calls to action are they using online? Are they asking for email addresses so that they can send customers more information or are they trying to get website visitors to ‘buy’ now’? These are all things that should be considered when you are crafting your own SEO strategy.

An SEO competitor analysis puts a spotlight on the areas you should be focusing on. Perhaps you need many more backlinks to start competing with competitors or maybe you need to completely update the keywords that you have been targeting. Either way, you will need an experienced Internet marketing consultant on your side. New Media Marketing is a digital consultancy in Greensboro, North Carolina. Contact us for social media marketing, SEO, pay per click advertising, mobile content marketing, and more today.

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