SEO Vs. Paid Search – What’s the Best Choice for Your Brand?

Ken Bowden - Monday, March 19, 2018

Although SEO (also known as Search Engine Optimization) and Pay Per Click Advertising have a lot in common, they are very different forms of digital marketing. The one that you will choose for your brand will depend on a number of factors, including:

  • Your internet marketing goals,
  • How your website pages are currently performing on Google for certain search terms,
  • Your digital marketing budget, and
  • How quickly you want to see results.

To best understand which option you should choose, it is important to understand some of the key differences between Search Engine Optimization and Pay Per Click Advertising.

  • Search Engine Optimization

SEO refers to certain on-page and off-page tactics that a digital marketer employs to get your website pages ranking in Google’s search results ‘organically’ (in other words, without paying for ad space). These tactics include everything from internal and external link building and content marketing to keyword placement in your content, writing keyword rich ALT tags for your images, checking the loading times of your pages and ‘optimizing’ the way people use your site and consume your content. SEO is an ongoing and long-term strategy: the more you do consistently, the better it will be for your brand in the long run.

  • Pay Per Click Advertising

PPC, on the other hand, refers to the ad space on the top and bottom of the Google search results page. These advertisement spots, which usually include a heading and a short description, can be purchased by bidding on certain keywords. The benefit of PPC campaigns is that, when expertly planned and executed, it can bring you immediate results. Instead of spending months writing content to try to get your pages ranked on Google, you can bid on keywords and be in front of your potential customers’ eyes immediately.

The drawback of PPC is that you will be paying for each click, which means that you need to think carefully about the keywords that you want to bid on (and make sure that you have content on your site or a separate landing page that will compel a potential customer to contact you or buy something directly off your site). You can set a daily budget, but when your budget has been reached, the ads will disappear off Google.

Both Search Engine Optimization and Pay Per Click have their uses and major benefits for any brand. Many times, both strategies are used in conjunction with each other for maximum results.

If you are considering investing in SEO or PPC, get in touch with WSI New Media Marketing in Greensboro, Carolina. We can guide you through the process and make sure that you get the most bang for your buck.

New Mexico University continues partnership with WSI for SEO and content marketing

Ken Bowden - Friday, March 9, 2018


WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

ENMU has worked with WSI for over two years to improve its online visibility to prospective students.  WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus.  After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This blog was originally posted at:  https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/

Color – How It Helps or Hurts Your Brand Perception

Ken Bowden - Monday, March 5, 2018

You can spend days and months contemplating your brand promise, your mission statement, your company’s culture, and what you stand for. But, none of that will be recognizable or memorable to your clients if you don’t consider the visuals that accompany your brand.

Some logos and fonts become so ingrained in people’s psyches that they don’t even need to accompany a brand name. Consider Nike’s swoosh symbol or the golden M of the McDonald’s arch and the feeling and ideas they convey. This is the work of:

  • Careful planning,
  • A deep understanding of branding, and
  • A deep understanding of the impact of color psychology.

First impressions matter and customers pay attention to the visual appearance of everything from your logo to your website, fliers, and in-store branding. Different colors have a different psychological effect and what works for one brand might not necessarily work for another. Here are a few interesting facts about the emotions that certain colors convey:

  • Purple

Purple arouses the feeling of opulence, royalty, and intelligence. If you think about the robes and dresses worn by kings and queens many years ago, purple often comes to mind. Purple has also been said to stimulate solution finding and creativity. One brand that has used the color purple effectively in their branding is Hallmark. The company’s corporate colors are white and purple, and the logo has a tiara on top. Hallmark did this to convey the feeling of luxury and also to instil a sense of nostalgia in their customers – and it works!

  • Black

It’s not often that you see brands choosing black as their primary corporate colour. Black is associated with elegance and authority. One brand that has successfully used black as their corporate color is Adidas. Consider how bold and traditional the Adidas logo is (and how it compels you to take charge and get active).

  • What About Gender and Culture?

The above mentioned are only two examples of the feelings and ideas that colours can convey, but obviously, this will depend on a person’s history, their own internal biases, their personal preferences, and even their gender. Researcher Joe Hallock showcased the preferences in certain colours across gender in his renowned study called Color Assignments. In his research, he showed that men’s favourite colours were blue, followed by green, black, red, and orange. He also showed that men’s least favourite colours were brown, followed by purple, orange, yellow, and grey. Women, on the other hand, prefer blue, followed by purple, green, and red; their least favourite colours are orange, followed by grey, yellow, and brown.

These are only some of the ways that colour can hurt or help your brand perception. Get in touch with WSI New Media Marketing in Greensboro, North Carolina, for an in-depth look at what you should consider when choosing your brand colours.

5 key elements of a successful website design

Ken Bowden - Monday, February 19, 2018


There isn’t a one-size-fits-all recipe to create a successful website. As many of the best website design companies know, websites vary greatly in terms of content, style, look, feel and functionality depending on what the client wants to achieve. There are, however, a few key elements that you need to keep in mind when embarking on any web design project. These include the following:

  1. Responsive design

Gone are the days when your website could be a static one-pager on the internet. Today, an increasing number of people are browsing websites from their mobile phones and tablets. This means that your website needs to look great and be easy to read and navigate across a variety of platforms. Hiring a digital agency that is experienced in responsive website design is key to a successful website.

  1. Speed

We live in a customer driven world when people want what they want, when they want it. If a person reaches your website via a search engine, then they will decide whether your website is worthwhile to spend time on in less than half a minute. Not only do you need to ensure that you have the right content and layout to grab your potential customers’ attention, but you need to make sure that the pages load quickly as well.

To make sure that pages load as quickly as possible, your graphics need to be optimized correctly. Remember that your home page is like a storefront, so you need to make sure people know where to click to find what they need within those 30 seconds.

  1. Great content

Not only does your content have to appeal to your target audience, but it also has to be meaningful and captivating. Be sure to hire a digital agency that also specializes in Search Engine Optimization, as strategically sprinkling keywords throughout your content pages can have a dramatic impact on how easy (or hard!) it will be for search engine users to find your pages online.

  • Images, layout and navigation

The images and layout will require creative input, while the navigation of your site will require the input of a strategic internet marketer. A good website design company will have graphic designers, art directors and creatives, as well as digital marketers who can guide you through the process.

  • Clear call to actions and authority building

If you want people to type in their credit card details, give you their email address or pick up the phone and call you, then these call to actions need to be worked into the copy and included in great visual representations. You will also need an About Us page and even testimonials that show your reputation and authority in the industry.

Need help with your website design? New Media Marketing is a website design company for small businesses in Greensboro, North Carolina. Contact us today.

How to increase downloads for your mobile app

Ken Bowden - Monday, February 5, 2018


So you have invented an incredibly innovative and useful mobile application, partnered with mobile app developers to bring it to life, added it to the Google Play and Apple stores and published a link to the app along with announcement to your social media channels. After a few days, you see that only a handful of people have downloaded your app and nobody has left reviews. What’s missing?

Mobile app marketing is as much an art as it is a science. As a digital media company that specializes in mobile marketing, we’ve picked up a few helpful pointers to help clients who want to increase downloads for their mobile apps:

Descriptions and language

You may understand the purpose and features of your app, but you need to make sure this message comes across correctly when speaking to your target audience as well. Include a clear, lengthy description of your app in the stores and get the description translated into all the relevant languages as well. Be sure to include localized terms and languages. Instead of using Google Translate, hire a professional translator or look for one on Fiverr.com.

Power words

As always, you need to consider the Search Engine Optimization side of things. Use Google’s Adwords Keyword Tool to find relevant keywords and include these in your app description. Also check out the lateral keyword suggestions to include a few of those keywords as well.

Be clear about costs and permissions

A person who downloads your app will see the permissions that your app requires anyway, so make sure that you are upfront about the permissions of your app. If the app has a cost model, then also state which features are free and which ones are paid for in your app description.

Show people what your app is about

A video about how your app works is one of the key ways to increase downloads for your mobile app. Not only can you upload this to YouTube (and increase traffic to your app), but it shows people exactly how the app works and what it will do. Hire a professional video editing agency for this and consider hiring a voice over artist as well. Include subtitles and get these subtitles translated to the relevant languages.

New Media Marketing in Greensboro, North Carolina, specializes in mobile content marketing and mobile app marketing. If you want to increase downloads to your app, then get in touch with us today.

WSI Launches Phase Two SEO for Interra International

Ken Bowden - Tuesday, January 23, 2018


WSI has completed phase two of a comprehensive SEO strategy for Interra International. As one of the leaders in the trade and distribution of food products, Interra is committed to increasing their digital footprint by optimizing content and promoting more products on a continuing basis.

WSI has implemented phase two which includes three more categories of food. The initial SEO implementation focused on:

wholesale pork – http://interrainternational.com/proteins/pork/

wholesale chicken – http://interrainternational.com/proteins/chicken-poultry

wholesale turkey – http://interrainternational.com/proteins/turkey/

wholesale dairy – http://interrainternational.com/commodities/milk-dairy/


Phase two includes:


wholesale sugar – http://interrainternational.com/commodities/sugar/

wholesale rice – http://interrainternational.com/commodities/rice/

wholesale nuts – http://interrainternational.com/commodities/nuts/


The newest page optimizations follow the same strategy as the pages in phase one, taking into consideration, industry search keywords aimed toward driving traffic to the Interra International website.

WSI provides monthly content marketing, posting on Interra’s News Blog, as well as their social sites.

Interra News




Tracking and analysis continue, and the website is performing nicely with 4x the number of visits to those optimized Landing Page. Most of the keywords are either page 1 of Search or high page 2 and climbing.

This post originally appeared:  http://www.wsicybersmart.com/wsi-launches-phase-two-seo-interra-international/



New Jersey Commercial HVAC Company Retains WSI For Web Development and Marketing Programs

Ken Bowden -


WSI has announced that it has recently partnered with Tri-Tech Energy of Montville New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new website can be viewed at be https://www.tritechenergy.com/.

Tri-Tech Energy is one of New Jersey’s largest commercial HVAC and mechanical services companies, serving NJ for over 30 years. Tri-Tech provides 24/7 maintenance and support for some of the largest apartments, office buildings, hotels, and resorts in the state, while also servicing local businesses and complex residential installations.

WSI Marketing Program For Tri-Tech Energy

WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey Commercial Heating and Cooling Companies and designed a custom solution that exceeded their marketing potential in every way.

As a result of detailed search term analysis across the state of NJ, WSI created SEO optimized page content catering to the unique service offering of Tri-Tech Energy. These include content for:

The marketing program that WSI has implemented for Tri-Tech Energy includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This blog originally published at https://www.wsinetmarketing.com/blog/new-jersey-commercial-hvac-company-retains-wsi/

Why Your Brand Should Invest in Online Communities In 2018

Ken Bowden - Monday, January 22, 2018

A social media marketing plan extends far beyond a Hootsuite posting schedule. Here is why your brand should invest in an active and engaged online community in 2018:

  • Co-Creation

The days where product development and innovations happened in a silo are long gone. Some of the most successful brands today know that they need to include their target audience in their company’s most crucial developments in order to stay relevant. Online communities give you the unique opportunity to tap into the thoughts, preferences, and challenges of your ideal target audience. These insights can help your team collaborate with customers to create products that will truly make a difference in your customers’ lives and that will have the biggest impact on your bottom line.

  • Customer Success

Have you ever had to solve a problem on an Apple computer or fix a component on a Harley Davidson motorcycle? A quick Google search will show you that these customers congregate in online communities and they help each other to solve problems. Instead of investing in a massive customer service department, an online community can go a long way in disseminating the information you need for your clients.


  • The Family Factor

Nobody knows who is behind a website chatbot or who the person is on the other end of a telephone line, but an online community can bring greater familiarity towards the people behind your brand. Your product developers and sales teams, for example, can contribute content or answer questions from online community members. Putting a face, a title, and a personality behind your interactions with customers will vastly up the family factor of your brand.

  • It Forces You to Stay Relevant

Once you have an online community, you need to make sure that you are frequently engaging with them. An active online community will force you to stay on top of industry news, insights, and trends. Your community members will be looking to you for thought leadership and opinions. So, staying “in the know” will become a crucial part of your marketing strategy, which can only have a positive impact on other parts of your marketing initiatives, such as social media marketing and content marketing.

  • Boost Sales

Eventually, your sales numbers will improve as a result of your online community. When people regularly turn to you for information and entertainment, you will become the person who they are prepared to spend their money with when they are ready to make a purchase.

WSI New Media will help you with your mobile marketing services, SEO optimization, social media marketing, and more. Contact us for more information today.

Go Digital with Your Marketing Strategy This New Year – And Grow

Ken Bowden - Monday, January 8, 2018

Any company’s marketing budget is a closely monitored part of their business expenses. Whether you are a large company with a lot of leeway in terms of marketing or whether you are a young, small business that is looking to get your name out there, digital marketing should be a crucial part of your marketing spend.

Year-on-year annual growth starts with investing in the right tools and vehicles to boost sales. Product innovations, production optimization, and distribution channels do play a big role in making and saving money. But, few things can increase your turnaround as effectively as a well-thought-out and executed digital marketing plan. If you are not already convinced that you should go digital with your marketing strategy this New Year, then here are a few other important factors to keep in mind:

  • Quick-To-Market Solutions

With digital marketing, you can take advantage of unplanned opportunities in your industry. While traditional, above-the-line marketing has its advantages, consider the costly consequences of having stacks of brochures and print ads that are no longer relevant. Or the considerable costs of investing in a television advertisement production only to learn that you could have invested in a much more timely and relevant campaign once it has aired. With social media marketing, content marketing, online communities, and mobile media marketing, you can get your message to the right people at the right time at a fraction of the cost.

  • Targeting the Right People for Less Money

Search Engine Optimization is one of the best ways to make sure that Google users are able to find the products and services they are looking for online. Even if you are in a particularly competitive industry, experienced digital media consultants can refine the keywords that you are using to include specific geographies and long tail keywords that will appeal to a hot lead at the right place and at the right time.

  • Measurable Results

With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and provide reports showing you how you are progressing in achieving these goals. Instead of assuming that your phone is ringing as a result of the billboard space you have purchased, website analytics and Click Through Rates can show you exactly how your digital marketing strategy is performing and how you can improve on it.

WSI New Media Marketing is a full-service digital marketing agency and is one of the top social media agencies around. We will help you achieve your business goals with a range of digital marketing solutions. Book a consultation with us today.

What Types of Content Lead to Increased Conversions?

Ken Bowden - Monday, December 18, 2017

Content creation can be a lot of work. As a company specializing in social media optimization and SEO services, we know that quality content is much more important than quantity. Here are a few types of content that lead to conversions:

  • Thought Leadership Pieces

If you are sharing helpful information about your industry, then you are showcasing yourself as a thought leader. Many times, business owners are worried that they will be giving away ‘trade secrets’ if they publish ‘How To’ guides or similar type of content, but this couldn’t be farther from the truth.

When you create thought leadership pieces that help a potential client reach their goal, then they will turn to you the moment they are ready to spend money. Being an expert in the industry means that you have to make sure everyone online knows your name and affiliates your name with your industry. Creating compelling thought leadership pieces is one of the ways to achieve this.

  • Infographics

According to this study, infographics are liked and shared three times more often than other content, so their ability to go viral is undisputed. Many people like reading and sharing infographics, however, what business owners don’t always realize is that they are key to engaging early-stage prospects.  Get a designer to take relevant statistics from your business, industry trend numbers or any other type of information and convert it into an infographic that you can share on your social media channels.

  • Whitepapers

Whitepapers may seem like a lot of work, but with the right knowledge and a skilled copywriter, they can be published within a few short days. Whitepapers don’t have to be hundreds of pages long. Similar to thought leadership pieces, this type of content can go a long way in showcasing your brand as an expert in the industry. They are also particularly useful in the follow-up stage of the sales funnel, so if you are meeting potential clients at conferences or industry events, be sure to get their email addresses so that you can send them a link to your downloadable whitepaper.

  • Case Studies and Project Profiles

People need social proof. In the past, a few testimonials on your website would be enough, but if you are selling high ticket items or services, then your potential clients may want to read about your success stories.

Create case studies and project profiles about your successful projects. If you do work in a number of different industries, then it would be a good idea to showcase projects from various industries. List the client name, add photos, and write about the challenge that your client faced and how your business helped them to overcome this challenge.

WSI New Media Marketing is a social media optimization company in Greensboro, North Carolina. Contact us for digital marketing strategies, local SEO services, and more.

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